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La investigación en Publicidad y Relaciones Públicas en España: tendencias en contenidos (2000-2020)

INDEX COMUNICACION ◽

10.33732/ixc/10/03lainve ◽

2020 ◽

Vol 10 (3) ◽

pp. 153-180

Author(s):

Mónica Viñarás Abad ◽

◽

Carmen Llorente Barroso ◽

Keyword(s):

Public Relations ◽

Empirical Research ◽

Professional Practice ◽

Scientific Production ◽

Exploratory Research ◽

Scientific Journals ◽

Qualitative Nature

Scientific creation in Advertising and Public Relations has experienced a remarkable growth in the last twenty years both in the number of its works and in the contents covered. This work identifies and analyses those topics with the greatest presence in Spanish scientific journals and thus shows the scene of scientific production in these areas. It is an exploratory research of a qualitative nature that emphasizes some of the authors in each of these trends but, above all, identifies the issues that most concern researchers and the possible reasons. The results show an empirical research applied to professional practice and based on the theories of Advertising and Public Relations.

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Antitrust: U.S. Supreme Court Affirms FTC Jurisdiction but Vacates Scope of Analysis on CDA Policy

The Journal of Law Medicine & Ethics ◽

10.1017/s1073110500012912 ◽

1999 ◽

Vol 27 (2) ◽

pp. 197-198

Author(s):

Joseph R. Zakhary

Keyword(s):

Public Relations ◽

Supreme Court ◽

Federal Trade Commission ◽

Ninth Circuit ◽

Court Of Appeals ◽

For Profit ◽

Rule Of Reason ◽

Antitrust Analysis ◽

Business Financing ◽

The U.S

In California Dental Association v. FTC, 119 S. Ct. 1604 (1999), the U.S. Supreme Court reviewed a decision by the U.S. Court of Appeals for the Ninth Circuit that a nonprofit affiliation of dentists violated section 5 of the Federal Trade Commission Act (FTCA), 15 U.S.C.A. § 45 (1998), which prohibits unfair competition. The Court examined two issues: (1) the Federal Trade Commission's (FTC) jurisdiction over the California Dental Association (CDA); and (2) the proper scope of antitrust analysis. The Court unanimously held that CDA was subject to FTC's jurisdiction, but split 5-4 in its finding that the district court's use of abbreviated rule-of-reason analysis was inappropriate.CDA is a voluntary, nonprofit association of local dental societies. It boasts approximately 19,000 members, who constitute roughly threequarters of the dentists practicing in California. Although a nonprofit, CDA includes for-profit subsidiaries that financially benefit CDA members. CDA gives its members access to insurance and business financing, and lobbies and litigates on their behalf. Members also benefit from CDA marketing and public relations campaigns.

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Making Twitter Work For You

ASHA Leader ◽

10.1044/leader.stw.18052013.np ◽

2013 ◽

Vol 18 (5) ◽

Keyword(s):

Social Media ◽

Public Relations ◽

Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

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