Investigating Green Marketing Implementation with the Hedonic Price Model in Residential Projects: The Case of Istanbul

2021 ◽  
Vol 8 (1) ◽  
pp. 85-100
Author(s):  
Ahmet Tuz ◽  
◽  
Begum Sertyesilisik ◽  
◽  
Keyword(s):  
Value Creation ◽  
Structural Characteristics ◽  
Green Marketing ◽  
Hedonic Price Model ◽  
Hedonic Price ◽  
Price Model ◽  
Price Increases ◽  
Marketing Implementation ◽  
Residential Projects ◽  
Total Price

The strategic importance of green marketing (GM) in value creation for the end customer (VCEC) and the contribution of the spatial and structural characteristics of a residential project (RP) to the final price have been acknowledged in the literature. However, GM features that can lead to price increases have not been evaluated from the VCEC perspective. This study examines the impacts of GM strategies on RPs. This study applies Hedonic Price Modelling to newly built RPs in Istanbul and evaluates the results from the perspective of the Attractive Quality Attributes Theory. The results showed that the total price of the RPs was affected more by design-related sustainable features of RPs and revealed that there is a relationship between GM and sustainable design. The study highlights the importance of GM, which companies can use to operate effectively in a competitive market and increase the satisfaction of end customers through value creation. The study’s findings can be considered useful information for policies on creating a sustainable built environment.

scholarly journals Hedonic price analysis of the quality characteristics of Anatolian hard red wheat

2014 ◽  
Vol 60 (No. 10) ◽  
pp. 469-478
Author(s):  
S. Karaman ◽  
F. Yavuz
Keyword(s):  
Protein Content ◽  
Quality Characteristics ◽  
Hedonic Price Model ◽  
Hedonic Price ◽  
Price Model ◽  
Data Set ◽  
Commodity Exchange ◽  
Hedonic Price Analysis ◽  
Price Increases ◽  
Price Analysis

The study analyses the relations between the quality characteristics and price of the Anatolian Hard Red Wheat. It uses a data set consisting of the price and eight quality characteristics of the Anatolian Hard Red Wheat traded in spot transaction in each month of 2011 in the Polatli Commodity Exchange. Marginal implicit values of the quality characteristics of the Anatolian Red Hard Wheat traded in the spot market of the Polatli Commodity Exchange are determined through the hedonic price model. This model is estimated from the linear-log functional form. Results of the hedonic price model demonstrate that the quality characteristics, which are statistically significant in the determination of price, namely, the protein content, the hectolitre weight, and the grain content damaged by pests and wheat bugs, are important factors in the purchasing decisions of flour millers. As the protein content and the hectolitre weight of wheat increase by 1%, the price increases by TL 0.005 and TL 0.006, respectively. As the grain content damaged by pests and wheat bugs increases by 1%, the price of wheat drops by TL 0.0002. These marginal implicit values are expected to encourage wheat producers to produce the higher quality wheat.  

Hedonic Price Model

2014 ◽  
pp. 2834-2837
Author(s):  
José-María Montero ◽  
Gema Fernández-Avilés
Keyword(s):  
Hedonic Price Model ◽  
Hedonic Price ◽  
Price Model

A hedonic price model of office rents

1998 ◽  
Vol 16 (3) ◽  
pp. 297-312 ◽  
Author(s):  
Neil Dunse ◽  
Colin Jones
Keyword(s):  
Hedonic Price Model ◽  
Hedonic Price ◽  
Price Model

scholarly journals Valuing water resources in Switzerland using a hedonic price model

2016 ◽  
Vol 52 (5) ◽  
pp. 3510-3526 ◽  
Author(s):  
Diana van Dijk ◽  
Rosi Siber ◽  
Roy Brouwer ◽  
Ivana Logar ◽  
Dorsa Sanadgol
Keyword(s):  
Water Resources ◽  
Hedonic Price Model ◽  
Hedonic Price ◽  
Price Model

A Hedonic Price Model for Rough Rice Bid/Acceptance Markets

1984 ◽  
Vol 66 (2) ◽  
pp. 156-163 ◽  
Author(s):  
B. Wade Brorsen ◽  
Warren R. Grant ◽  
M. Edward Rister
Keyword(s):  
Hedonic Price Model ◽  
Hedonic Price ◽  
Price Model ◽  
Rough Rice

A hedonic price model for ski lift tickets in the Dolomites

2018 ◽  
Vol 10 (2) ◽  
pp. 222-235 ◽  
Author(s):  
Sara Rosson ◽  
Lorenzo Zirulia
Keyword(s):  
Environmental Sustainability ◽  
Hedonic Price Model ◽  
Hedonic Price ◽  
Value For Money ◽  
Price Model ◽  
Product Price ◽  
Content Type ◽  
Tourism Product ◽  
Ticket Prices

Purpose Different, alternative or complementary strategies have been advanced for the rejuvenation of the ski tourism product, thus favoring its economic and environmental sustainability. This paper aims to provide new suggestions by looking at the determinants of ski lift ticket prices in the Dolomites. Design/methodology/approach The paper uses a hedonic price model approach, which allows the identification of the relative importance of different attributes on the determination of a product price. Findings The model shows that a higher level of investment in modern lifts and snowmaking equipment undertaken by the resort pays off in terms of customers’ perceived value-for-money relationship. The same is not true for investments in the enlargement of the skiable surface or the introduction of night skiing options and illuminated slopes. The authors found evidence that non-participatory activities, such as different winter sports and on-slope entertainment, can improve the customer’s perception of resorts’ quality. Finally, reputation plays an important role in determining the customers’ perception of good value-for-money destinations and deals. Originality/value With respect to previous works, the research expands the range of attributes possibly impacting ski lift ticket prices. Identifying crucial elements consumers would be willing to pay for allows managers to re-think and adjust their products and prices accordingly, improving the economic sustainability of the ski tourism product.

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