A Subsidy That Is Inversely Related to the Product Price

This study considers a new subsidy design to support the purchase or production of target products. Under the proposed design, subsidy payments are inversely related to product prices. Compared to ‘flat’ subsidies, this design reduces producers’ market power and the subsidy benefits passed on to them, improving the cost-effectiveness of government spending (by up to 50% according to simulations based on an actual subsidy programme). Additionally, this subsidy’s cost-effectiveness and incidence can be adjusted flexibly by changing the policy parameters. Finally, the subsidy design can be modified to provide larger payments to higher-quality products, thereby offsetting disincentives for quality improvement.

Optimizing the Islamic school quality improvement through 7P concept

Purpose of the study: The purpose of this study is to design and formulate the practice of optimization strategies performed by Islamic schools to improve school quality and customer satisfaction. Methodology: This study used field research method as the data obtained through interviews and direct observation. The object of the research is SMP Muhammadiyah Sinar Fajar Cawas and SMP Islam Terpadu Muhammadiyah An Najah Jatinom Klaten, Central Java, Indonesia Main Findings: The results of the study show that the optimization of quality improvement performed by two schools under study is a marketing mix strategy through 7P application: (1) product of a variety of programs; (2) price of school fees offered to parents; (3) places of both schools are strategic and accessible by public and private transportation; (4) promotion through printed, electronic, and social media; (5) people including educators and office staff are young and enthusiastic; (6) physical evidence of school buildings and student reports and; (7) process of teaching and learning in both schools have met national education standards. The seven concepts are very influential in improving and optimizing the progress and quality of schools. The most influential concept applications in SMP Muhammadiyah Sinar Fajar are product, price, place, and people. Meanwhile, product, price, place, and physical evidence are five major applied concepts carried out in SMP Islam Terpadu Muhammadiyah An Najah. Applications of this study: This research is expected to be applied in schools, universities, and the wider community that focuses on education issues and optimizing the quality of Islamic schools Novelty/Originality of this study: Therefore, the impacts of the seven concepts are the high public interest; young, enthusiastic, and high creativity teachers; a variety of programs; teachers who are admired by prospective students and parents and; professional and certified school principals.

Factors Influencing Consumer Brand Choice Service Tailoring Shop in Thailand, Focusing on Ermenegildo Zegna, Brioni and Local Brand

The study compares foreign and local brands, focusing on Ermenegildo Zegna, Brioni, and local brands, in order to uncover the elements that impact customers' brand choice decisions in Thailand. The study looked at the elements that influence a customer's decision to buy a custom-made suit, in order to figure out what the most important component is. Understanding how Marketing Mixed affects customer happiness and purchase decisions is especially important. The second goal is to investigate how brand equity affects sales, with a particular focus on customer brand preferences and market expansion. The author chose the survey approach for this study, which is a quantitative research. Data was collected at random online through 346 legitimate questionnaires, and data was analyzed using cross tabulation and multinomial logistic regression. The study's findings show that all of the investigated factors, including product, price, location, promotion, brand equity, and customer purchase behavior determinants, have a positive impact on tailoring's customer brand choice decision in Thailand, with some specifications of each factor being found to be significant. Finally, when comparing these three brands, certain results are noteworthy.

Construction of Internet Business Innovation Network Model and Data Image Research under the Background of Game Theory

Facing the fierce market competition, enterprises not only need a deeper understanding and concept renewal in marketing theory but also need a set of standardized, practical, and efficient technical means and methods. Therefore, it is urgent to develop advanced marketing analysis tools and marketing decision-making methods. Based on game theory and neural network model, this study simplifies the existing research methods. By introducing different models, an image analysis and decision-making model based on game theory and neural network is constructed. It mainly aims at enterprise decision-making. The method used is to simulate various decision-making processes of enterprises by establishing neural network model and game model. At the same time, the image simulation of the model is carried out. The results show that the highest market share of the selected products is 36.1%, and the highest brand awareness is 9 points. The product with the second market share has better quality, 8 brand awareness points, and the highest dealer fee (2.3 yuan). Market share is less affected by product price and dealer expenses. The accuracy of the designed market share neural network model is 93%. This shows that the increase of market share is not realized simply by reducing the price but by increasing the profits of distributors and improving the brand image. Market leaders have the greatest revenue and profits. There is a positive correlation between the efforts of managers and the results achieved. Internet employees’ work effort is positively correlated with their basic salary. Different decisions have different effects on business models. The research of this paper provides a new idea for the innovation and development of Internet enterprise business model.

Perilaku Konsumen Asuransi terhadap Keputusan Pembelian

The purpose of this article is to determine the behavior of insurance consumers towards purchasing decisions on insurance products. Both in terms of types of consumer behavior, decision-making processes, the benefits of studying consumer behavior, consumer perceptions .What products are currently needed by prospective customers. In Insurance, it is very important to know about the marketing mix, which refers to a unique blend of product, distribution, promotion and pricing strategies designed to generate mutually beneficial exchanges.Satisfied with the target market. The marketing mix consists of 4Ps, namely, product, price, place. Keywords: Consumer behavior, purchasing decisions, insurance

Dominant factors for the marketing of private higher education

Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market. As a service business, higher education institutions also need to follow marketing principles in their attempt to attract potential students. We investigated the effect of marketing mix dimension on internal and external marketing in universities. The research used primary data from a questionnaire survey of 526 students in West Java Province, Indonesia, and then drew conclusions by a structural equation model (SEM) analysis. The research findings revealed that place, product, price and promotion have a positive effect on external marketing. Whereas physical evidence, people and processes have positive, significant effects on internal marketing. There was also positive, significant correlation between external marketing and internal marketing. The research findings were hopefully beneficial for higher education management, to be made as guidance in implementing their marketing strategy. Higher education leaders may apply the external marketing policy to attract potential student interest and the internal marketing policy to improve the quality of their service and internal marketing. The study delivered a broader picture of the application of marketing mix model on universities. In addition, the discussion presented the implication of the offered theory and practice, the research limitation, and the direction of future researchers.

KRUCIAL- All in One Delivery Web Application

This is a website for searching availability of any stationary product in the nearby stationary stores of the user, now including the online pharmacy feature and then the user can place the order in any of those stores. The user will enter the product name required. After searching for the availability of that product in the nearby store, the result will be shown (including a description of the product, price of the product, etc). Then the user can compare the price and quality of the product. After that, the user can choose a store from where they want to order the required product. The users can directly explore the website and can continue shopping. And once the order gets confirmed from the store the user will receive confirmation details. Once the order gets delivered the user will receive a feedback form about the experience of shopping with our website and also the delivery time, behavior of that delivery person. The user can also rate and write reviews on our website about the store they have placed their order.

JAJANAN DI MATA MAHASISWA PADA APLIKASI GOFOOD STUDI KASUS: MAHASISWA STIEPAR API YOGYAKARTA

This study aims to find out what factors encourage consumers to make purchasing decisions culinary products offered through the GoFood application. The research approach uses variables and dimensions of the marketing mix. The marketing mix studied are product, price, distribution and promotion. The study used quantitative methods with regression analysis. Respondents are students of the STIE Tourism API Yogyakarta campus in a certain research period for one month. The measuring instrument used is a questionnaire with the use of a Likert scale. Using the t test, it can be concluded that products and promotions have a significant effect on purchasing decisions through the GoFood application. While price and distribution have no significant effect on purchasing decisions, and with the F-test it is concluded that product, price, distribution, and promotion together have a significant effect on purchasing decisions through the GoFood application.

Nations Quest for Peace and Alignment to the New Normal: Any Roles for the Marketing Profession?

Peace is one of the most desirable ingredients required for the existence of every human community, and the need for it has quadrupled as a result of the multiple challenges facing the world today. These challenges have further been exacerbated by the need to adjust to the new normal in our contemporary society which nexuses with business operations. The chances for peaceful societies have been fatally sacrificed at the altar of greed, selfish inclinations and the desires for self-aggrandizement of man; and these have made peace a scare commodity. The absence of peace has been linked with catastrophic effects, including business turbulence; which is the reason why deliberate efforts are constantly made by individuals, governments and religious institutions to foster peace. Sadly, the outcomes of these initiatives have not been much to be desired hence the need for a paradigm shift. This paper examined extant literature on the place of the marketing profession in nations’ quest for peace. Peace like every commodity can be marketed; hence the argument of this paper that the marketing mix variables of product, price, place, promotion, preach, propagate and patronize readily find application in marketing peace. This paper concluded on the note that the clamor for a paradigm shift in the quest for peace in nations is in the right direction. More so, such shift must include the involvement of marketing professionals into the army of global peace seekers. Therefore, this paper recommends that national governments should promote matters that foster unity, develop a common national value and deploy social marketing programs. Furthermore, corporate organisations should consider peace marketing as a worthy cause to embrace, and firms should be willing to finance peace building activities as well as form coalitions of mega corporations for the promotion and protection of global peace.

ANALISIS BAURAN PEMASARAN JAMUR TIRAM DI KABUPATEN PANGKEP

Era keterbukaan dalam memasuki pasar global menjadi tantangan pengusaha dalam memacu dan memberikan pelayanan dalam menyalurkan hasil produknya sampai ketangan konsumen yang menjadi target sasaran pasar. Suatu produk, baru dapat dikonsumsi setelah melalui proses kegiatan produksi dan pemasaran. Dengan demikian produksi membentuk terciptanya konsumen, sedangkan pemasaran membentuk terciptanya harga (price), karena itu kegiatan pemasaran berfungsi sebagai penghubung antara produksi dan konsumsi. Sebesar apapun produksi yang dihasilkan tanpa adanya kegiatan pemasaran maka produk tersebut tidak mempunyai nilai apa-apa. Jamur tiram putih dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Kebutuhan dan keinginan manusia semakin lama semakin bertambah besar, baik produk makanan, buku, bahkan perumahan. Hal tersebut merupakan suatu indikator bahwa tingkat pendapatan masyarakat semakin tinggi. Jamur tiram dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Jamur tiram ini juga termasuk dalam kelompok jamur yang sering dikonsumsi karena memiliki nilai gizi yang tinggi. Jamur tiram menjadi komuditas yang cukup potensial untuk dipasarkan, hal ini terjadi karena permintaan jamur ini sangat tinggi namun produksinya masih rendah. Jamur tiram dibudidayakan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan. The era of openness in entering the global market is a challenge for entrepreneurs in spurring and providing services in distributing their products into the hands of consumers who are the target market. A product can only be consumed after going through the process of production and marketing activities. Thus production forms the creation of consumers, while marketing forms the creation of prices (price), therefore marketing activities function as a liaison between production and consumption. No matter how big the production is without any marketing activities, the product has no value. White oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Human needs and wants are getting bigger and bigger, both food products, books, and even housing. This is an indicator that the level of community income is getting higher. Oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Oyster mushrooms are also included in the group of mushrooms that are often consumed because they have high nutritional value. Oyster mushroom is a potential commodity to be marketed, this happens because the demand for this mushroom is very high but its production is still low. Oyster mushrooms are cultivated on media containing high amounts of C in the form of carbohydrates. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume on media containing element C in the form of carbohydrates in high amounts. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume