scholarly journals Clustering Method based on Genre Interest for Cold-Start Problem in Movie Recommendation

2013 ◽  
Vol 19 (1) ◽  
pp. 57-77 ◽  
Author(s):  
Tithrottanak You ◽  
Ahmad Nurzid Rosli ◽  
Inay Ha ◽  
Geun-Sik Jo
2019 ◽  
Vol 4 (1) ◽  
pp. 57
Author(s):  
Rita Rismala ◽  
Rudy Prabowo ◽  
Agung Toto Wibowo

Recommendation System is able to help users to choose items, including movies, that match their interests. One of the problems faced by recommendation system is cold-start problem. Cold start problem can be categorized into three types, they are: recommending existed item for new user, recommending new item for existed user, and recommending new item for new user. Pairwise preference regression is a method that directly deals with cold-start problem. This method can suggest a recommendation, not only for users who have no historical rating, but also for those who only have less demographic info. From the experiment result, the best score of Normalized Discounted Cumulative Gain (nDGC) from the system is 0.8484. The standard deviation of rating resulted by the recommendation system is 1.24, the average is 3.82. Consequently, the distribution of recommendation result is around rating 5 to 3. Those results mean that this recommendation system is good to solving cold-start problem in movie recommendation system.


2021 ◽  
pp. 002224372110329
Author(s):  
Nicolas Padilla ◽  
Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to identify and leverage differences across customers — a very diffcult task when firms attempt to manage new customers, for whom only the first purchase has been observed. For those customers, the lack of repeated observations poses a structural challenge to inferring unobserved differences across them. This is what we call the “cold start” problem of CRM, whereby companies have difficulties leveraging existing data when they attempt to make inferences about customers at the beginning of their relationship. We propose a solution to the cold start problem by developing a probabilistic machine learning modeling framework that leverages the information collected at the moment of acquisition. The main aspect of the model is that it exibly captures latent dimensions that govern the behaviors observed at acquisition as well as future propensities to buy and to respond to marketing actions using deep exponential families. The model can be integrated with a variety of demand specifications and is exible enough to capture a wide range of heterogeneity structures. We validate our approach in a retail context and empirically demonstrate the model's ability at identifying high-value customers as well as those most sensitive to marketing actions, right after their first purchase.


2021 ◽  
Author(s):  
Suphakit Awiphan ◽  
Jakramate Bootkrajang ◽  
Kanin Poobai ◽  
Jiro Katto

Sign in / Sign up

Export Citation Format

Share Document