Capturing Dynamics of Information Diffusion in SNS: A Survey of Methodology and Techniques

Studying information diffusion in SNS (Social Networks Service) has remarkable significance in both academia and industry. Theoretically, it boosts the development of other subjects such as statistics, sociology, and data mining. Practically, diffusion modeling provides fundamental support for many downstream applications (e.g., public opinion monitoring, rumor source identification, and viral marketing). Tremendous efforts have been devoted to this area to understand and quantify information diffusion dynamics. This survey investigates and summarizes the emerging distinguished works in diffusion modeling. We first put forward a unified information diffusion concept in terms of three components: information, user decision, and social vectors, followed by a detailed introduction of the methodologies for diffusion modeling. And then, a new taxonomy adopting hybrid philosophy (i.e., granularity and techniques) is proposed, and we made a series of comparative studies on elementary diffusion models under our taxonomy from the aspects of assumptions, methods, and pros and cons. We further summarized representative diffusion modeling in special scenarios and significant downstream tasks based on these elementary models. Finally, open issues in this field following the methodology of diffusion modeling are discussed.

When Less Is More: Systematic Analysis of Cascade-Based Community Detection

Information diffusion, spreading of infectious diseases, and spreading of rumors are fundamental processes occurring in real-life networks. In many practical cases, one can observe when nodes become infected, but the underlying network, over which a contagion or information propagates, is hidden. Inferring properties of the underlying network is important since these properties can be used for constraining infections, forecasting, viral marketing, and so on. Moreover, for many applications, it is sufficient to recover only coarse high-level properties of this network rather than all its edges. This article conducts a systematic and extensive analysis of the following problem: Given only the infection times, find communities of highly interconnected nodes. This task significantly differs from the well-studied community detection problem since we do not observe a graph to be clustered. We carry out a thorough comparison between existing and new approaches on several large datasets and cover methodological challenges specific to this problem. One of the main conclusions is that the most stable performance and the most significant improvement on the current state-of-the-art are achieved by our proposed simple heuristic approaches agnostic to a particular graph structure and epidemic model. We also show that some well-known community detection algorithms can be enhanced by including edge weights based on the cascade data.

The Effect of Information-Driven Resource Allocation on the Propagation of Epidemic with Incubation Period

In the pandemic of COVID-19, there are exposed individuals who are infected but lack distinct clinical symptoms. In addition, the diffusion of related information drives aware individuals to spontaneously seek resources for protection. The special spreading characteristic and coevolution of different processes may induce unexpected spreading phenomena. Thus we construct a three-layered network framework to explore how information-driven resource allocation affects SEIS (Susceptible-Exposed-Infected-Susceptible) epidemic spreading. The analyses utilizing microscopic Markov chain approach reveal that the epidemic threshold depends on the topology structure of epidemic network, and the processes of information diffusion and resource allocation. Conducting extensive Monte Carlo simulations, we find some crucial phenomena in the coevolution of information diffusion, resource allocation and epidemic spreading. Firstly, when E-state (exposed state, without symptoms) individuals are infectious, long incubation period results in more E-state individuals than I-state (infected state, with obvious symptoms) individuals. Besides, when E-state individuals have strong or weak infectious capacity, increasing incubation period have an opposite effect on epidemic propagation. Secondly, the short incubation period induces the first-order phase transition. But enhancing the efficacy of resources would convert the phase transition to a second-order type. Finally, comparing the coevolution in networks with different topologies, we find setting the epidemic layer as scale-free network can inhibit the spreading of the epidemic.

Conversing or Diffusing Information?

This study examines the one-way information diffusion and two-way dialogic engagement present in public health Twitter chats. Network analysis assessed whether Twitter chats adhere to one of the key principles for online dialogic communication, the dialogic loop (Kent & Taylor, 1998) for four public health-related chats hosted by CDC Twitter accounts. The features of the most retweeted accounts and the most retweeted tweets also were examined. The results indicate that very little dialogic engagement took place. Moreover, the chats seemed to function as pseudoevents primarily used by organizations as opportunities for creating content. However, events such as #PublicHealthChat may serve as important opportunities for gaining attention for issues on social media. Implications for using social media in public interest communications are discussed.

Information Diffusion Model in Twitter: A Systematic Literature Review

Information diffusion, information spread, and influencers are important concepts in many studies on social media, especially Twitter analytics. However, literature overviews on the information diffusion of Twitter analytics are sparse, especially on the use of continuous time Markov chain (CTMC). This paper examines the following topics: (1) the purposes of studies about information diffusion on Twitter, (2) the methods adopted to model information diffusion on Twitter, (3) the metrics applied, and (4) measures used to determine influencer rankings. We employed a systematic literature review (SLR) to explore the studies related to information diffusion on Twitter extracted from four digital libraries. In this paper, a two-stage analysis was conducted. First, we implemented a bibliometric analysis using VOSviewer and R-bibliometrix software. This approach was applied to select 204 papers after conducting a duplication check and assessing the inclusion–exclusion criteria. At this stage, we mapped the authors’ collaborative networks/collaborators and the evolution of research themes. Second, we analyzed the gap in research themes on the application of CTMC information diffusion on Twitter. Further filtering criteria were applied, and 34 papers were analyzed to identify the research objectives, methods, metrics, and measures used by each researcher. Nonhomogeneous CTMC has never been used in Twitter information diffusion modeling. This finding motivates us to further study nonhomogeneous CTMC as a modeling approach for Twitter information diffusion.

Gaya Komunikasi Politik Twitter Partai Gerindra

Social media, especially Twitter, as one of the most widely used platforms on the internet, is now being used by political organizations to convey their political communication messages. This study uses a descriptive qualitative method by analyzing the communication style conveyed by the Gerindra party Twitter account to its followers. In looking for references, researchers use a systematic review method wherein the authors must describe the search to be used, determine where and when they should search, and what terms they should use. The results of this study indicate that the style of political communication conveyed by the Gerindra Twitter account has the aim of being accepted by Twitter users, whose users are young people. Unlike the political communication messages conveyed during the 2014 & 2019 elections, the Gerindra Twitter account conveys its political communication style in a relaxed and informative way. The relevance of the information diffusion theory in this study is when the Gerindra party takes advantage of the great opportunity of Twitter as a social media to communicate its political campaigns so that new voters can accept it in the future.

Memetics as informational difference: offering an information-centric conception of memes

PurposeInformation scientists may find value in studying cultural information evolution and information diffusion through memetics. Information studies in memetics have often found datafication in memetics research difficult. Meanwhile, current memetic scholarship elsewhere is abundant in data due to their focus on Internet artifacts. This paper offers a way to close the datafication gap for information researchers by associating information data with “differences” between memetic documents.Design/methodology/approachThis work offers a joint theory and methodology invested in information-oriented memetics. This methodology of differences is developed from a content analysis of difference on a collection of images with visual similarities.FindingsThe authors find that this kind of analysis provides a heuristic method for quantitatively bounding where one meme ends and another begins. The authors also find that this approach helps describe the dynamics of memetic media in such a way that the authors can datafy information or cultural evolution more clearly.Originality/valueHere the authors offer an approach for studying cultural information evolution through the study of memes. In doing so, the authors forward a methodology of difference which leverages content analysis in order to outline how it functions practically. The authors propose a quantitative methodology to assess differences between versions of document contents in order to examine what a particular meme is. The authors also move toward showing the information structure which defines a meme.