Mobile Banking App as a Medium of Engagement for Customers in a Developing Country

2022 ◽  
Vol 56 (1) ◽  
pp. 1-30
Author(s):  
Sunday Adewale Olaleye ◽  
Olayemi Olawumi ◽  
Richard Agjei ◽  
Ismaila Temitayo Sanusi
Keyword(s):  
Developing Country ◽  
Mobile Banking

A multi-analytical model for mobile banking adoption: a developing country perspective

2017 ◽  
Vol 27 (1) ◽  
pp. 133-148 ◽  
Author(s):  
Sujeet Kumar Sharma ◽  
Srikrishna Madhumohan Govindaluri ◽  
Saeed Al-Muharrami ◽  
Ali Tarhini
Keyword(s):  
Social Influence ◽  
Regression Model ◽  
Developing Country ◽  
International Business ◽  
Demographic Variables ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Research Model ◽  
Content Type ◽  
Tam Model

Purpose Mobile banking (Mbanking) is one of the most widely used mobile technology applications in recent times. This research aims to develop and test a research model by integrating social influence, trust and compatibility along with demographic variables into the original technology acceptance model (TAM) for Mbanking adoption which can be useful for understanding individual behaviours from an international business perspective. Design/methodology/approach Data were collected through a structured survey from 208 Omani Mbanking users and analysed using a two-staged regression and neural network (NN) model. Findings The results showed that perceived ease of use and demographic variables were not statistically significant in the multiple linear regression model, whereas the importance of the aforementioned variables was relatively high in the results obtained from the NN model. Furthermore, other predictors, namely, trust, perceived usefulness, compatibility and social influence included in the proposed research model that were established as significant by the regression model were assigned high relative importance by the NN model as well. Practical implications The study reflects the customer’s opinion from a developing country perspective. In addition, the research makes a significant theoretical contribution by using predictive modelling instead of causal or explanatory modelling for the development of a new and extended TAM model. The findings can be gainfully used by international business to understand Omani customer- and design-appropriate strategies for market penetration. Originality/value This study offers deeper understanding about Mbanking adoption from a developing country perspective and identifies and integrates important variables that influence the adoption in the aforementioned context.

scholarly journals Resistance to Adopt Mobile Banking in a Developing Country: Evidence from Modified TAM

2016 ◽  
Vol 1 (1) ◽  
pp. 25-42 ◽  
Author(s):  
Imtiaz Arif ◽  
Sahar Afshan ◽  
Arshian Sharif
Keyword(s):  
Developing Country ◽  
Mobile Banking

An empirical study on trust in mobile banking: A developing country perspective

2016 ◽  
Vol 54 ◽  
pp. 453-461 ◽  
Author(s):  
Rodrigo F. Malaquias ◽  
Yujong Hwang
Keyword(s):  
Empirical Study ◽  
Developing Country ◽  
Mobile Banking

Psycho social determinants of nutritional neglect-Experience of a developing country

2011 ◽  
Author(s):  
Aisha Mehnaz ◽  
Shahnaz Yasin ◽  
Ashfaq Mala ◽  
Krishan Rai ◽  
Uzma Munnawer ◽  
...  
Keyword(s):  
Developing Country ◽  
Social Determinants

A blueprint for contextualising Western clinical guidelines for a developing country

2012 ◽  
Author(s):  
Consuelo Gonzalez-Suarez ◽  
Karen Grimmer-Somers ◽  
Janine Dizon ◽  
Ellena King ◽  
Sylvan Lorenzo ◽  
...  
Keyword(s):  
Developing Country ◽  
Clinical Guidelines

Living with HIV in the Time of COVID-19

2020 ◽  
Vol 10 (1) ◽  
pp. 5-7
Author(s):  
Muhammad Naveed Noor
Keyword(s):  
Medical Care ◽  
Developing Country ◽  
People Living With Hiv ◽  
Evidence Based ◽  
Comorbid Conditions ◽  
Increased Risk ◽  
Associated Conditions ◽  
Living With Hiv

This commentary foregrounds the need to examine how the coronavirus disease 2019 (COVID-19) pandemic and associated conditions may be affecting the lives of people living with HIV (PLWH) in a developing country context like Pakistan. It raises some important questions on medical care and updated information regarding PLWH in the time of COVID-19. Since PLWH are at an increased risk of developing comorbid conditions – something that makes them more vulnerable to COVID-19 – it is critical that timely research and evidence-based actions are undertaken to protect their health.

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