The city as a peculiar form of social organization is interesting for the representatives of many trends of scientific research: economists, sociologists, culturologists, historians, linguists. The subject of our interest is the functioning of the Ukrainian language in the cities of Bukovyna and Galicia at the end of the 19th century — the first half of the 20th century, in the urban environment of the Ukrainian diaspora settlement.
Historical and socio-political conditions of the formation of the Ukrainian city koinй as one of the preconditions for the development of Ukrainian literature (particularly in the territory of Western Ukraine) — are still one of largely unexplored problems of Ukrainian linguistics — in both theoretical and practical aspects, which predetermines the relevance of the topic of our study. The aim of this article is the analysis of Ukrainian advertising texts at the end of the 19th century — the first half of the 20th century and identification of such lexical and syntagmatic units that can be classified as elements of the city koine.
To perform linguistic analysis we have involved over 80 language units (words, nominative word combinations, word variants) used for the nomination of over 30 items of commodity circulation belonging to the following lexical-semantic groups: names of clothing, footwear and other details of the wardrobe; names of household items of urban dwellers (personal use items). For every word of the aforementioned lexical-semantic groups we have provided illustrating contexts, commentaries concerning the meaning, use, origin, their record in different kinds of dictionaries, sometimes giving information from Polish lexicography, Polish and German electronic corpora.
We have analyzed the names of urban life items, documented in the Ukrainian advertisement at the end of the 19thcentury — the first half of the 20th century, that certify that the majority of such names are borrowings adapted on the Ukrainian language background: from German, Polish, French, Italian, Spanish, etc. Mainly Polish and German played an intermediary role in the assimilation of these words. We believe that lexical units and nominative word combinations recorded in the advertising texts of the 19th century — the first half of the 20thcentury, may serve as a basis for the register of lexicographic works of a specialized type, for instance, the Dictionary of Ukrainian Advertisement; the Dictionary of Western Ukrainian Variants of Literary Language of the 19th century — the first half of the 20th century, etc.
