An Exploratory Study on the Multiple Layered Structure of Headquarters in South Korean MNEs

2021 ◽  
Vol 32 (3) ◽  
pp. 1-24
Author(s):  
Chipoong Kim ◽  
Keyword(s):  
Layered Structure ◽  
Exploratory Study ◽  
South Korean

scholarly journals An Exploratory Study of South Korean Shoplifting

2009 ◽  
Vol 21 (2) ◽  
pp. 267-294
Author(s):  
YungHyeock Lee
Keyword(s):  
Exploratory Study ◽  
South Korean

An Exploratory Study of Marketers’ Perceptions of the Internet

2003 ◽  
Vol 13 (1) ◽  
pp. 119-139
Author(s):  
Jae-Jin Park ◽  
Fritz Cropp
Keyword(s):  
Cost Reduction ◽  
Exploratory Study ◽  
The Internet ◽  
Bulletin Board ◽  
South Korean ◽  
Consumer Feedback ◽  
Managerial Implications ◽  
E Mail ◽  
The Way

The Internet has dramatically changed the way organizations communicate with consumers. This study examines South Korean marketers’ perceptions of reciprocal communication forms (e.g., e-mail, comment, chat with webmaster, bulletin board, and survey) in terms of the extent of use, marketing cost reduction, usefulness, informativeness, credibility, barriers, and prediction of future use. A sample of Korean marketers found that the content of consumer feedback is more important than the Internet form in which it is delivered. Even marketers using at least one of the reciprocal communication forms wonder about the credibility of the information they receive and the lack of response. These phenomena might reflect that those forms have not yet reached the stage where they are seen as useful in replicating traditional communication with consumers. Managerial implications are discussed.

scholarly journals Walking A Kilometer In Their Shoes: An Exploration Of American And South Korean University Students Expectations And Experiences

2004 ◽  
Vol 1 (9) ◽  
Author(s):  
Carol J. Cumber ◽  
April Brooks ◽  
Robert Thaler
Keyword(s):  
University Students ◽  
Exploratory Study ◽  
Its Region ◽  
Cultural Backgrounds ◽  
Korean Students ◽  
Global Issues ◽  
South Korean ◽  
Multicultural Issues ◽  
American Students ◽  
Survey Results

An exploratory study of university students from very different cultural backgrounds, attending universities in their home countries, was undertaken to assess their perceptions of multiculturalism, and their expectations and experiences as university students. Although a number of similarities existed, survey results indicated that the South Korean students were significantly more interested in multicultural issues.  Survey results of American students indicated that even though their university offered myriad opportunities for increasing their understanding of diversity, multiculturalism and global issues, students lacked awareness of the opportunities and infrequently participated in the activities. This finding suggests that if a university is constrained by the non-diverse demography of its region, it will face a difficult task in motivating students to become globally aware and internationally competitive.

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