A cure for woundless pain

As a cultural construct, the idol is a consumer product created to “heal” in the age of exhaustion. Layering a “guardian” aspect onto Laura Mulvey’s “male gaze,” this paper contextualizes the commodification and consumption of innocence. This paper brings the documentary, Tokyo Idols (2017), and the animated film, Perfect Blue (1997), into a conversation to theorize how femininity is constructed and commodified in Japan’s pop idol industry. The idol culture consumes innocence only to create more trauma for women by stressing the arbitrary importance of innocence and sacrificing female agency in the process.

Homonational tongue?

This ethnographic writing animates the communal role of language through onē-kotoba (queen’s language) among Ni-chōme volleyballers (amateur volleyball-loving gay men in Tokyo). This gayly effeminate speech style remains firmly entrenched in Japanese media-representations of gay male characters despite its alleged rejection by actual gay men as well as its problematic characterization as being disrespectful to women. By adopting an ethnographic approach anchored in performance studies, I address onē-kotoba not in media but one real, perhaps unexpected, context of use. As Ni-chōme volleyballers swing between discretion and disclosure by fashioning language(/gender), such tactical performance of onē-kotoba lubricates an aesthetically pro-silence erotic play in tension with Japan’s – retrospectively and arguably – family-oriented, if not homophobic, sociocultural orientation resistant to “out-and-proud” activism. Overall, this ethnographic research highlights the enduring difficulty of radical coalition among diverse populations, as I spotlight Ni-chōme volleyballers by discussing what has been in Japan in relation to the Euro-American resistance-minded queer theory.

A genre-based investigation of the “About Us” section of private hospitals’ Websites

Medical tourism industry is currently viewed as one of the lucrative sources of income for some countries and in essence, owes much of its reputation and success to private hospitals and the Internet (Connell, 2006). However, how these private hospitals discursively present themselves to prospective health tourists in order to entice them to use their medical services rather than their rivals’ still remains under-researched. Following the ESP genre school, this study seeks to explore the “About Us” sections of private hospitals’ websites and aims to see how such sections are rhetorically designed and constructed. Using Bhatia’s (1993, 2004) move structures for promotional texts, this study examines the rhetorical structure of the constituent webpages of the “About Us” sections of forty-one Malaysian private hospitals’ websites. Our study demonstrates how Malaysian private hospitals utilize a number of cognitive structures to present and promote themselves in their “About Us” sections. Our findings are, in general, beneficial for the private hospitals in Malaysia or elsewhere in the world, and in particular, are helpful for novice medical website designers.

A genre-based investigation of the “About Us” section of private hospitals’ Websites

Medical tourism industry is currently viewed as one of the lucrative sources of income for some countries and in essence, owes much of its reputation and success to private hospitals and the Internet (Connell, 2006). However, how these private hospitals discursively present themselves to prospective health tourists in order to entice them to use their medical services rather than their rivals’ still remains under-researched. Following the ESP genre school, this study seeks to explore the “About Us” sections of private hospitals’ websites and aims to see how such sections are rhetorically designed and constructed. Using Bhatia’s (1993, 2004) move structures for promotional texts, this study examines the rhetorical structure of the constituent webpages of the “About Us” sections of forty-one Malaysian private hospitals’ websites. Our study demonstrates how Malaysian private hospitals utilize a number of cognitive structures to present and promote themselves in their “About Us” sections. Our findings are, in general, beneficial for the private hospitals in Malaysia or elsewhere in the world, and in particular, are helpful for novice medical website designers.

The dynamics of contacts and multilingual practices in the Chinese community in Britain

This article revisits the application of Social Network Analysis to the study of language maintenance and language shift in the Chinese community in Britain. An approach that focuses more on individual variations, including variable behaviours by the same speaker in different contexts, is proposed. The approach is illustrated with new data from Chinese-speaking families in London. The role of the social media in language maintenance and language shift, and in promoting multilingual practices is explored.

Fluidity and diversity of Japanese communities in London

This paper explores the reality of ‘Japanese communities’ in London and the interrelation between language and identity. First, we trace the history of the Japanese community to around the beginning of the Meiji Era (1868–1912), when Japan emerged from national isolation. We then focus on one of the ‘communities’ established around the start of the 21st century by work-related and independent relocation. We present the life stories of two women who independently resided in London and shed light on the fluid nature of language maintenance and negotiation of identities. Through the close analysis of these personal experiences, we elucidate the complex reality of individuals who may be otherwise collectively understood as members of Japanese communities. These stories highlight the heterogeneity of the Japanese individuals in London, and therefore lead us to question the discursively constructed images of the ‘Japanese communities’- and the nature and importance of ‘language maintenance’.

Language transmission among multilingual Chinese immigrant families in the Northern Netherlands

Maintaining heritage languages is of vital significance for multicultural families. We present a study of Mandarin transmission among ten Dutch Chinese families in Groningen (Netherlands) associated to a local Saturday school. Data from semi-structured interviews and a questionnaire reveal that personal, integrative, and instrumental values, all play a role in language choices. Remarkably, with general positive attitudes towards multilingualism in Dutch society, families too feel encouraged to maintain Mandarin. Nevertheless, they report lack of school and institutional support, and criticisms about their ability to belong in Dutch society. Parents wish that teachers attached more importance to their heritage languages, rather than solely focusing on children’s learning of Dutch (and English), and that their own multiculturality (not only that of their children) be embraced. Likewise, parents are critical of the Chinese school, and wish teachers better accommodated to the sensitivities and practices their children are used to from their Dutch school experience.