Investigating the Effect of Market Orientation on Environmental Performance with the Mediating Role of Green Supply Chain Management Strategies. Case study: Khales Sazan Rooy Company

2018 ◽  
Vol 9 (3) ◽  
pp. 581
Author(s):  
Hossein AZIMI ◽  
Vahid AMIRI
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Market Orientation ◽  
Environmental Performance ◽  
Management Strategies ◽  
Structural Equations ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Service Production

In the present era, marketing based on some environmental and social considerations is raised as one of the most important activity of good and service production companies, and green marketing is one of the marketing areas that in environmental issues, many topics have been allocated to it. The purpose of this study is to develop a structural model for investigating the relationship between market orientation and environmental performance and green supply chain management strategies. The research method is a descriptive of type of survey and target population is employees and managers of Khalessazan Rooy Company in Zanjan. A questionnaire was used to collect data and was distributed among 215 employees and managers of the different levels of the company through random stratified sampling. In this research, the modeling of structural equations and partial least squares (PLS) were used to test the hypotheses and fit the model. The results showed that market orientation was effective on the supply chain management strategies. But its impact on environmental performance was rejected. On the other hand, the indirect effect of market orientation has been confirmed through the intermediate variable of supply chain management strategies. Finally, it was revealed that supply chain management approaches have a positive and significant effect on environmental performance.

Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elaine Quintana Borazon ◽  
Yi-Chun Huang ◽  
Jen-Ming Liu
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Performance ◽  
Market Orientation ◽  
Economic Performance ◽  
Environmental Performance ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Content Type

Purpose Green sustainability has become a critical challenge for businesses to execute green supply chain management (GSCM). Most of the literature on GSCM emphasizes regulations as drivers and few pieces of research are conducted from an internal organizational culture view. This study aims to use the cultural perspective of market orientation (MO) and draws on both the natural resource-based view (NRBV) and dynamic capability view (DCV) to explore the relationships among green market orientation (GMO), GSCM capability and organizational performance. Design/methodology/approach A total of 1,000 survey questionnaires were distributed to the Taiwanese electronics industry and 207 valid questionnaires were collected. Data was analyzed using structural equation modeling. Findings The results show that GMOs have a significant positive impact on GSCM capability, environmental performance and economic performance. Moreover, GSCM capability is positively related to environmental and economic performance. The results also show that GMOs have a significant indirect influence on environmental performance and economic performance through GSCM capability. Practical implications The findings of this study suggest how Taiwan’s electrical and electronic manufacturers, while faced with pressure from competitors, customers and regulations (i.e. waste electrical and electronic equipment directive, Restriction of Hazardous Substances Directive and energy-using products directives), should efficiently and effectively implement GMO and enhance GSCM capability to improve organizational performance. Originality/value This study fills up the gap between MO and performance indistinct relationships. It has also integrated two perspectives, namely, NRBV and DCV, to explain GSCM capability as a mediator between GMO and organizational performance relationship and to examine the relationships among GMO, GSCM capability and organizational performance.

The Drivers, Practices and Outcomes of Green Supply Chain Management

2016 ◽  
Vol 9 (2) ◽  
pp. 35-60 ◽  
Author(s):  
K.S. Savita ◽  
P.D.D. Dominic ◽  
T. Ramayah
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Environmental Performance ◽  
Information Technologies ◽  
Environmental Issues ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Survey Questionnaire ◽  
Manufacturing Companies ◽  
Chain Management

The global shift in ecological movement has significant impacts on business operation of manufacturing firms that are located in developing countries. The intense pressure of being environmentally sustainable has caused Green Supply Chain Management (Green SCM) concept to emerge as an important corporate environmental strategy for manufacturing companies. Information technologies and systems have permeated in most business activities, in which, they extend important opportunities to resolve environmental issues. However, many researchers, including manufacturers and government bodies often disregard the green concept of information technologies and systems in minimizing environmental issues. A comprehensive review on Green SCM, Green IT and Green IS for sustainable environmental performance in manufacturing companies is presented using Input-Process-Output (IPO) Theory and Technological-Organizational-Environmental (TOE) theory. In bridging the research gap, a model is constructed to link the aforementioned constructs. Next, the paper reports on the development of survey questionnaire using cognitive interviewing strategies, followed up with semi-structured interview to investigate and obtain preliminary findings on the influential factors, green activities and performance outcomes from implementing Green SCM. Lastly, the finalized survey questionnaire was distributed to 60 ISO14001 certified manufacturing companies located in the region of Perak and Kulim. Out of 60 manufacturing companies, only 32 responses received as the dataset in analyzing for improvements in reliability, measurement error, and validity of measured items. The findings from this pilot study explain that internal and external factors have stronger influence over the implementation of green initiatives in supply chain with substantial outcome on environmental performance. The information technologies and systems being the physical resource, capability and backbone to run a business seamlessly are significantly recognized. But, the green component of IT and IS were poorly attended and disregarded to an extent in the process of greening the processes, operations or entire business. Therefore, further investigations are required in the main study to validate the findings obtained here and other possible association between the factors, practices and outcomes in realizing ecological improvements in the supply chain and firm itself.

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