Personalized Recommendation Algorithm For e-Commerce Network Information Based On Two-Dimensional Correlation

Author(s):  
Enwei Cao
2014 ◽  
Vol 1044-1045 ◽  
pp. 1484-1488
Author(s):  
Yue Kun Fan ◽  
Xin Ye Li ◽  
Meng Meng Cao

Currently collaborative filtering is widely used in e-commerce, digital libraries and other areas of personalized recommendation service system. Nearest-neighbor algorithm is the earliest proposed and the main collaborative filtering recommendation algorithm, but the data sparsity and cold-start problems seriously affect the recommendation quality. To solve these problems, A collaborative filtering recommendation algorithm based on users' social relationships is proposed. 0n the basis of traditional filtering recommendation technology, it combines with the interested objects of user's social relationship and takes the advantage of the tags to projects marked by users and their interested objects to improve the methods of recommendation. The experimental results of MAE ((Mean Absolute Error)) verify that this method can get better quality of recommendation.


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