scholarly journals Fear of Missing out, Social Media Engagement, Smartphone Addiction and Distraction: Moderating Role of Self-Help Mobile Apps-based Interventions in the Youth

2017 ◽  
Author(s):  
Bobby Swar ◽  
Tahir Hameed
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Smartphone Addiction ◽  
Fear Of Missing Out ◽  
Self Help ◽  
Social Media Engagement ◽  
Moderating Role

Conceptualisation of Role of Social Media Engagement in Influencing Purchase Behaviour of Gen Y: Role of Trust and Risk

2017 ◽  
Vol 3 (04) ◽  
Author(s):  
Anu Rani
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Gen Y ◽  
Social Media Engagement ◽  
Antecedents And Consequences ◽  
The Relationship ◽  
Moderating Role

Purpose: The present study seeks to conceptualise the role of social media engagement in purchasing intentions of gen Y and moderating role of trust and perceived risk. Design/methodology/approach: The paper draws upon the extant literature to present a series of research propositions relating to social media engagement. Findings: The study proposes a conceptual model based on the antecedents and consequences of social media engagement, and the moderating role of perceived risk and trust in the relationship between brand equity and purchase intentions. Research limitations: Being conceptual in nature, the paper needs to be empirically tested. Originality/value: The paper is among the first attempt to examine the moderating role of perceived risk and trust in the relationship between brand equity and purchase intention.

scholarly journals Fear of Missing out, Social Media Engagement, Smartphone Addiction and Distraction Moderating Role of Tracking Apps in the Youth.pdf

2020 ◽  
Author(s):  
Srimanth Vempati ◽  
Manoj Kumar Bhuma ◽  
Jinan Fiaidhi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Survey Data ◽  
Social Problem ◽  
Real Life ◽  
Smartphone Addiction ◽  
Android Application ◽  
Social Engagements ◽  
Moderating Role

Smartphones offer high portability and web availability simultaneously which has prompted a considerable increment in the number of people using social media progressing, particularly the ’Twenty to thirty- year-olds’. The over utilization of smartphones and social media has resulted in a few issues which include people’s mental conditions. Our proposed paper shows on how much time the users spend time on their smartphones and social media, which seems to be increasing rapidly everywhere and considered to be a social problem, arising from a lack of offline social network that results in decreasing social engagements in real-life. This paper includes a survey android application from which user’s survey data is analyzed, to look at the cause and effects of the utilization of smartphones and social media.

Fear of Missing out, Social Media Engagement, Smartphone Addiction and Distraction Moderating Role of Tracking Apps in the Youth.pdf

2020 ◽  
Author(s):  
Srimanth Vempati ◽  
Manoj Kumar Bhuma ◽  
Jinan Fiaidhi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Survey Data ◽  
Social Problem ◽  
Real Life ◽  
Smartphone Addiction ◽  
Android Application ◽  
Social Engagements ◽  
Moderating Role

Smartphones offer high portability and web availability simultaneously which has prompted a considerable increment in the number of people using social media progressing, particularly the ’Twenty to thirty- year-olds’. The over utilization of smartphones and social media has resulted in a few issues which include people’s mental conditions. Our proposed paper shows on how much time the users spend time on their smartphones and social media, which seems to be increasing rapidly everywhere and considered to be a social problem, arising from a lack of offline social network that results in decreasing social engagements in real-life. This paper includes a survey android application from which user’s survey data is analyzed, to look at the cause and effects of the utilization of smartphones and social media.

Social media engagement and the determinants of behavioural intentions of university online programme selection: the moderating role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kleopatra Konstantoulaki ◽  
Ioannis Rizomyliotis ◽  
Yifei Cao ◽  
Ioannis Christodoulou
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Content Type ◽  
Behavioural Intentions ◽  
Social Media Engagement ◽  
The Uk ◽  
Moderating Role

PurposeThis study aims to explore the effect of social media engagement on the determinants of behavioural intention. Specifically, the authors empirically research the three behavioural intention determinants, namely, attitude, subjective norms and perceived behavioural control (PBC), and confirm their effect on students' intention to enrol on a university online programme.Design/methodology/approachA conclusive research analysis is followed, and a moderation analysis is conducted to test the hypotheses of the model. Empirical evidence from 201 students in the UK higher education is used and a structural equation modelling approach is followed.FindingsThe findings suggest a significant effect of social media engagement on attitude, subjective norms and PBC. The latter three are confirmed as determinants of the intention to enrol on a university online programme. Mindfulness is found to positively moderate the effect of the three determinants on behavioural intention.Originality/valueThis study advances knowledge pertaining to the theory of planned behaviour (TPB) by highlighting the effect of social media engagement on the determinants of the intention to enrol on a university online programme. Additionally, the moderating role of mindfulness is also tested with regards to its effect on the relationship between behavioural intentions and its determinants.

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

scholarly journals Effects of information quality on information adoption on social media review platforms: Moderating role of perceived risk

2021 ◽  
Vol 1 (1) ◽  
pp. 13-22
Author(s):  
Guoyin Jiang ◽  
Fen Liu ◽  
Wenping Liu ◽  
Shan Liu ◽  
Yufeng Chen ◽  
...  
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Information Quality ◽  
Moderating Role ◽  
Media Review ◽  
Information Adoption

Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search

2022 ◽  
Vol 101 ◽  
pp. 165-175
Author(s):  
Valter Afonso Vieira ◽  
Marcos Inácio Severo de Almeida ◽  
Thomas Frank Schreiner
Keyword(s):  
Social Media ◽  
Moderating Role
Sign in / Sign up

Export Citation Format

Share Document