Examining mobile marketing technology adoption from an evolutionary process perspective: the study of the UK service SMEs

2021 ◽  
Vol 37 (2) ◽  
pp. 151
Author(s):  
Sunday C. Eze ◽  
Vera C. Chinedu Eze ◽  
Tony Nwanji ◽  
Adenike O. Bello
Keyword(s):  
Technology Adoption ◽  
Evolutionary Process ◽  
Mobile Marketing ◽  
Marketing Technology ◽  
Process Perspective ◽  
The Uk

scholarly journals Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sunday C. Eze ◽  
Hart O. Awa ◽  
Vera C. A. Chinedu-Eze ◽  
Adenike O. Bello
Keyword(s):  
Technology Adoption ◽  
Small And Medium Enterprises ◽  
Mobile Marketing ◽  
Demographic Structure ◽  
Marketing Technology ◽  
Top Executives ◽  
Competitive Edge ◽  
South West ◽  
Number Of Factors ◽  
Medium Enterprises

AbstractA substantial number of factors have been examined on the potentials of SMEs to exploit mobile marketing devices to achieve a competitive edge. However, the limited scholarly investigation has focused on the demographic characteristics of top executives of SMEs and how the location moderates the interaction between the demographic structure of SMEs’ executives and the rate of mobile marketing technology adoption, particularly in the south-west of Nigeria where adoption of these devices are slow. The research examines the effects of demographic factors of top SME executives on mobile marketing technology adoption in Ekiti State Nigeria. Data were collected through questionnaires and responses of 230 SMEs were drawn randomly from a population of 620 registered SMEs operating in 6 different industries located in different towns in Ekiti State, South-West Geo-Political Zone, Nigeria. Hierarchical multiple regression was used to analyse the data. Results revealed that the experience, age, and educational attainment of top SMEs’ executives were statistically significant, and the location of the firm significantly moderated mobile marketing technology adoption. Gender also affected mobile marketing technology adoption among SMEs.

scholarly journals Mobile marketing technology adoption in service SMEs: a multi-perspective framework

2019 ◽  
Vol 10 (3) ◽  
pp. 569-596 ◽  
Author(s):  
Sunday C. Eze ◽  
Vera C. Chinedu-Eze ◽  
Adenike Oluyemi Bello ◽  
Henry Inegbedion ◽  
Tony Nwanji ◽  
...  
Keyword(s):  
Data Analysis ◽  
Technology Adoption ◽  
Sales Promotion ◽  
Mobile Marketing ◽  
Validity And Reliability ◽  
Content Type ◽  
Marketing Technology ◽  
Factors Influencing ◽  
Research Bias ◽  
Toe Framework

Purpose The popularity and use of mobile marketing technologies or devices have led to significant interest from researchers and practitioners, particularly in small- and medium-sized enterprises (SMEs), where these technologies offer significant benefits to SMEs given the poor human capital and financial constraints encountered. The use of mobile marketing devices assists SMEs to boost their sales promotion strategies which aim at increasing the sales of their products and services. However, there has been limited focus on developing a suitable framework that enables the evaluation and shared an understanding of the factors influencing the adoption of mobile marketing technology by service SMEs in Nigeria. Therefore, this paper aims to develop a theoretically grounded framework for exploring these factors and explaining their impact on mobile marketing technology adoption in SMEs in Nigeria. Design/methodology/approach The study is qualitative and used both unstructured and semi-structured interviews with a total of 26 participants drawn purposively from NIJA database in Nigeria. Thematic analysis was deployed in analysing the data. Findings The study developed an extended technology organisation environment (TOE) framework by incorporating the value anticipation context which helped to unveil 16 key factors influencing mobile marketing technology adoption in service SMEs in Nigeria. The finding revealed that factors associated with the extended TOE framework have an impact on SMEs mobile le marketing technology adoption but at different levels. Research limitations/implications The limitation of this study emerged because of the use of qualitative methodologies about the research design, rigour in the collection and management of the large volume of the raw data, the data analysis and the credibility of the findings. This may lead to unforeseen respondent and research bias in the data analysis, which may lead to a limited understanding of alternatives and insights into the factors influencing the adoption of mobile marketing. Hence, other measures and approaches such as case study and mix-method could be deployed to validate the findings further. Also, one of the limitations of qualitative study has been the issue of theoretical generalizability of the framework. The generalizability of the formwork needs to be established across a broader range of the population. Future studies may apply confirmatory statistical techniques to test and ascertain the validity and reliability of the framework across a broader population of mobile marketing technology adopters in Nigeria. Such studies may be used as a benchmark for the theoretical constructs and the factors that may lead to the success or failure of mobile marketing technology adoption. Originality/value The study had further enriched TOE framework and provided an analytical dimension for exploring the adoption of mobile marketing technology. It also demonstrates the capacity to provide a reliable explanation of the factors and serves as a tool for evaluating the benefits or challenges of mobile marketing technology adoption in SMEs in Nigeria.

scholarly journals Evolution: Police Cooperation in the EU

2021 ◽  
Vol 8 (4) ◽  
pp. 396-428
Author(s):  
Sarah Jane Fox
Keyword(s):  
European Union ◽  
Evolutionary Process ◽  
Essential Element ◽  
Terrorist Attacks ◽  
The European Union ◽  
Police Cooperation ◽  
Related Research ◽  
Cooperative Community ◽  
The Uk ◽  
The Eu

Abstract Cooperation is key to policing and keeping mankind safe and secure; this includes protecting citizens from various crimes, including terrorist attacks. However, it is not an easy feat to always achieve – as is explained within this paper. The related research considers the complexities and challenges of sharing and coordinating across divides – or, in other words, cooperating across borders (be they open or closed). Specifically, it discusses the advancements made between one bloc of countries – the European Union; and, how the evolutionary process has aided to expand cooperative community practices via various means between the police and other lea’s. As part of this, transport and movement are viewed as an essential element to be discussed and factored in. Finally, the paper considers the, arguably, devolutionary position of the UK and the implications – post 2020, in terms of marking a ‘potentially’ regressive position, one that stands to compromise safety and security.

Some antecedent factors that shape SMEs adoption of social media marketing applications: a hybrid approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sunday C. Eze ◽  
Vera C. Chinedu-Eze ◽  
Adenike O. Bello
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Technology Adoption ◽  
Hybrid Approach ◽  
Social Media Marketing ◽  
Comparative Approach ◽  
Western World ◽  
Content Type ◽  
Marketing Technology ◽  
Toe Framework

Purpose Although several researchers have made significant efforts to examine the adoption of social media marketing technology in Nigeria, many have focussed on large organizations while others have constantly extrapolated the findings obtained in the Western world as if small and medium enterprises (SMEs) have the same structure, managerial capabilities, and operate in the same way. This has hindered the development of an integrated framework aimed at unravelling the factors shaping the adoption of social media marketing applications in SMEs in Nigeria. The paper, therefore, aims to explore some antecedent factors that shape SMEs adoption of social media marketing applications in SMEs in Nigeria. Design/methodology/approach The study deployed a qualitative approach with the use of unstructured and semi-structured interviews with a total of 20 participants drawn purposeful from Nigeria directories and analysed by using a hybrid method of thematic analysis. Findings The study developed an extended technology–organization–environment framework (TOE) framework that incorporated the communication context, which aids in identifying 11 key success factors shaping SMEs adoption of social media marketing technology in Nigeria. The findings associated with the extended TOE framework show that they have an impact on social media marketing technology adoption in SMEs. Research limitations/implications Because the researchers adopted the qualitative method, the findings may lead to some bias in the analysis of the data which may limit the insights into the key factors shaping the adoption of social media marketing technology adoption. Future studies may adopt a mixed-method approach or a comparative approach to confirm the finding and to better understand the critical factors linked to the framework. Although it is believed the with the use of thematic data analysis, the results are well associated with the structure; however, the structure has limitations. Drawing from the data analysis, the factors are limited. Other factors which may positively influence social media marketing adoption in SMEs. Hence, further studies are needed in this area in a bid to explore these factors by using different research appraoches. Originality/value The study has enriched the existing TOE framework and provided insights into the dominant issue faced by SMEs in adopting social media marketing technology, provided an analytical dimension, reliable explanation of these finding and tool for evaluating some of the challenges faced by SMEs in the adoption of social media marketing technology.

scholarly journals Lenticular galaxies in the process of evolution

2007 ◽  
Vol 3 (S245) ◽  
pp. 135-136
Author(s):  
S. N. Kemp ◽  
J. A. Pérez Grana ◽  
J. Meaburn ◽  
Eduardo de la Fuente
Keyword(s):  
Evolutionary Process ◽  
Recent Past ◽  
Schmidt Telescope ◽  
Evolutionary Processes ◽  
Spiral Arms ◽  
Lenticular Galaxies ◽  
Polar Ring ◽  
Ram Pressure ◽  
The Uk

AbstractWe present images of a number of lenticular galaxies which appear to be undergoing evolutionary processes such as ram-pressure stripping or gravitational interactions, or possess features indicative of some evolutionary process in the recent past, such as fossil spiral arms, a polar ring-like structure, or a warped disk with box-peanut bulge. All the galaxies were originally identified on digitally co-added photographic plates or films from the UK Schmidt Telescope, showing that such material is still useful in spite of the modern digital surveys available. In some cases CCD follow up is presented.

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