Several studies have revealed that there is a relationship between the quality ofservice o§ered by the service provider and the level of satisfaction among their customers.But as we know that service quality from the customerís perspective is very subjective.Therefore, service quality dimensions cannot be generalized for all types of services. Thoughthe SERVQUAL model of measuring service quality has proven its applicability across allservices, there is a need to have sector-speciÖc Service Quality Management (SQM) Model.This paper attempts to Önd out the SQM model for the Indian banking sector coveringpublic, private and foreign banks. Principal factors of banking service quality have beenidentiÖed which are important for customer satisfaction in a particular type of bank.