Modelling the customer relationship management in a multi-layer supply chain considering product life cycle

2013 ◽  
Vol 16 (4) ◽  
pp. 525
Author(s):  
Hassan Mehrmanesh ◽  
Sahar Parikhi ◽  
Hamed Fazlollahtabar
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Customer Relationship Management ◽  
Product Life Cycle ◽  
Relationship Management ◽  
Customer Relationship ◽  
Product Life

scholarly journals The mediating role of customer relationship management between e-supply chain management and competitive advantage

2022 ◽  
Vol 6 (1) ◽  
pp. 263-272 ◽  
Author(s):  
Abdalrazzaq Aloqool ◽  
Malek Alharafsheh ◽  
Hadeel Abdellatif ◽  
Lana Ahmad Suleiman Alghasawneh ◽  
Jassim Ah-mad Al-Gasawneh
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Chain Management ◽  
Competitive Position ◽  
The Relationship

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

scholarly journals System design of blood supply chain management based on Supplier Customer Relationship Management (SCRM) approach

2018 ◽  
Vol 154 ◽  
pp. 01086 ◽  
Author(s):  
Zuhdi Allamsyah ◽  
Agus Mansur
Keyword(s):  
Information System ◽  
Supply Chain ◽  
Blood Supply ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
System Technology ◽  
Chain Management ◽  
Blood Supply Chain ◽  
Morphological Chart

Blood supply chain management is very complex system. By considering blood’s demand that characterized as stochastic, therefore information and communication among stakeholders are considered as important cycle in supply chain. This research is objected to design interactive communication model based on information technology with android as platform to create effective customer-supplier relationship to support Customer Relationship Management or better known as CRM. The methods that suggested in designing its information system are Quality Function Deployment (QFD) approach, Kano Model and Morphological Chart. From mentioned methods, attributes of design and specification priorities of purposed android system technology design are established. Attributes of design will be adjusted with customers’ requirements derived from customer voice that will further be integrated with technical responds in QFD. Technical responds will provide priorities on each design’s attribute of android information system and will be forwarded to the specifications determination by using morphological chart. Later, work flow of design system will be generated by using Data Flow Diagram (DFD). The result of the research will demonstrate the design of information system technology based on android that already adjusted with the requirement of donors as means of communication between suppliers and customers in blood supply chain.

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