scholarly journals The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management

2020 ◽  
Author(s):  
Erna Setijani Sumartono ◽  
Krisnawuri Handayani
Keyword(s):  
Life Cycle ◽  
Customer Relationship Management ◽  
Product Life Cycle ◽  
Relationship Management ◽  
Customer Relationship ◽  
Product Life

From Customer Relationship Management to Influencer Relationship Management

2018 ◽  
pp. 80-91
Author(s):  
Goetz Greve ◽  
Andrea Schlüschen
Keyword(s):  
Social Media ◽  
Life Cycle ◽  
Customer Relationship Management ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Customer Relationship ◽  
Large Numbers ◽  
New Challenges

In today's digitally fragmented and social-media-dominated world, traditional forms of advertising—driving awareness through push advertising—are becoming less effective, and more and more consumer brands are turning to influencers as important network intermediaries to leverage the power of word-of-mouth marketing. Influencers are individual consumers who maintain large numbers of followers that seek to interact with the influencers' unique content on a regular basis. To enable companies to systematically manage the relationships between brands and influencers, the concept of customer relationship management is being transferred to fit the new challenges. The four stages of the influencer life cycle are explained and possible KPIs listed in this chapter.

scholarly journals Rancang Bangun Aplikasi Order Menu Makanan dengan Penerapan Customer Relationship Management

2020 ◽  
Vol 7 (2) ◽  
pp. 114-123
Author(s):  
Alvian Abdul Jabar ◽  
Ade Andri Hendriani ◽  
Adhi Rizal
Keyword(s):  
Life Cycle ◽  
Software Development ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Development Life Cycle ◽  
Software Development Life Cycle

Perkembangan usaha di Kota Karawang sudah semakin berkembang terlebih jenis usaha kuliner. Banyaknya kafe / rumah makan di Kota Karawang berlomba-lomba memberikan pelayanan yang terbaik kepada pembeli guna mendapatkan penilaian tinggi pada kafenya. Salah satu strategi dalam bidang pemasaran adalah customer relationship management (CRM) untuk meningkatkan loyalitas dan kepuasan pembeli. Secara umum, dapat dikatakan bahwa tujuan setiap strategi CRM untuk mengembangkan hubungan yang menguntungkan dengan pembeli. Sasaran utama dari CRM untuk meningkatkan pertumbuhan jangka panjang dan profitabilitas perusahaan melalui pengertian yang lebih baik terhadap kebiasaan atau perilaku pembeli. Penelitian ini dilakukan untuk menerapkan strategi CRM dalam sebuah aplikasi pemesanan menu makanan yang digunakan oleh pembeli untuk memesan makanan di kafe Bozzkost. Dari hasil penerapan CRM tersebut dapat disimpulkan bahwa dari 30 pembeli yang mengisi kuesioner menyatakan Setuju pada aspek manfaat sebesar 54.2% yang artinya pembeli merasakan manfaat yang diberikan. Kata Kunci: customer relationship management, sistem informasi, software development life cycle, web apps.

scholarly journals CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT

2020 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Siti Asiyah
Keyword(s):  
Life Cycle ◽  
Customer Relationship Management ◽  
Focal Point ◽  
Relationship Management ◽  
Customer Relationship ◽  
Customer Life Cycle ◽  
Crm System ◽  
Value Strategy ◽  
Customer Intimacy

This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connections. Nonetheless, given that CRM is just restricted by innovation it will be a serious mix-up for the organization. Organizations can't give excellent customer worth, administration and experience just by putting resources into CRM innovation. This article depicts customer life cycle the executives and proposes an all encompassing system for customer life cycle the board. This section finishes by examining methodologies for transforming customers into resources and making satisfied customers.

scholarly journals A Roadmap For Customer Relationship Management

2011 ◽  
Vol 1 (12) ◽  
Author(s):  
Mohammad Dadashzadeh ◽  
Krishnan Krishnaiyer ◽  
Ashok Ramkumar ◽  
Sriram Swaminathan
Keyword(s):  
Information Technology ◽  
Life Cycle ◽  
Information Systems ◽  
Customer Relationship Management ◽  
Focal Point ◽  
Relationship Management ◽  
Strategic Plan ◽  
Customer Relationship ◽  
Strategic Information ◽  
Strategic Information Systems

Customer Relationship Management (CRM) has become yet another bandwagon in the crowded caravans towards strategic information systems nirvana. In this paper, we contend that beyond serving as a buzzword and a passing fad to acquire an Information Technology (IT) solution from clamoring vendors, managements enthusiasm for CRM can effectively be cultivated to develop the organizations strategic plan for making the customer the focal point of all activities. To that end, we examine CRM technologies by considering what they offer for managing each stage of the Customer Resource Life Cycle (CRLC).

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Customer Relationship Management

2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship
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