Social reading sites offer an opportunity to capture a segment of readers’ responses to literature, while data-driven analysis of these responses can provide new critical insight into how people ‘read’. Posts discussing an individual book on the social reading site,
Goodreads
, are referred to as ‘reviews’, and consist of summaries, opinions, quotes or some mixture of these. Computationally modelling these reviews allows one to discover the non-professional discussion space about a work, including an aggregated summary of the work’s plot, an implicit sequencing of various subplots and readers’ impressions of main characters. We develop a pipeline of interlocking computational tools to extract a representation of this reader-generated shared narrative model. Using a corpus of reviews of five popular novels, we discover readers’ distillation of the novels’ main storylines and their sequencing, as well as the readers’ varying impressions of characters in the novel. In so doing, we make three important contributions to the study of infinite-vocabulary networks: (i) an automatically derived narrative network that includes meta-actants; (ii) a sequencing algorithm, REV2SEQ, that generates a consensus sequence of events based on partial trajectories aggregated from reviews, and (iii) an ‘impressions’ algorithm, SENT2IMP, that provides multi-modal insight into readers’ opinions of characters.
The Effect of Word of Mouth on Sales: Online Book Reviews
