This article aims to discuss conceptual levels of narrative representations of utterances based on reported speech frames employed in presidential speeches. It adopts some assumptions from Chilton’s Deictic Space Theory and Cap’s Proximisation Theory, both primarily used to indicate exclusive reference, a clash of interests and threat-oriented conceptualisation of events. This article, however, extends their scope to include strategies for inclusion and positive image construction and makes a distinction between primary, secondary and tertiary embedding as discursive means that contribute to presentation of self and legitimisation. Data for this research comprise a corpus of 125 presidential speeches (25 per tenure) divided into three subcorpora: JKC – John Kennedy Corpus, BCC – Bill Clinton Corpus, and BOC – Barrack Obama Corpus. A total of 1251 instances of narrative reports have been analysed to investigate primary and multilevel embedding, which constitute the basis for this study.
Embedded discourse spaces in narrative reports