Application of Micro-Model in New Media Environments in Impression on a Desert Island

2021 ◽  
Vol 8 (2) ◽  
pp. 26-29
Author(s):  
Chao Peng ◽  
Junghyen Kim ◽  
Surng Gahb Jahng
Keyword(s):  
New Media ◽  
Micro Model ◽  
Desert Island ◽  
Media Environments

Breaking up and hooking up: A young woman’s experience of “sexual empowerment”

2017 ◽  
Vol 27 (4) ◽  
pp. 447-464 ◽  
Author(s):  
Joni Meenagh
Keyword(s):  
New Media ◽  
Young Woman ◽  
Hooking Up ◽  
Structural Factors ◽  
Sexual Empowerment ◽  
Challenges And Opportunities ◽  
Hookup Culture ◽  
Media Environments

With the rise of neoliberalism, postfeminism and “hookup culture,” young women face both challenges and opportunities when constructing themselves as sexual subjects. This paper explores the experiences of a young woman who sought to have sex with someone new in order to move on from the breakup of a long-term relationship. This case study is part of a larger project which explored how young people (aged 18–25) negotiate their love/sex relationships within the context of new media environments. While this young woman described her experience of having sex with someone new as “empowering,” within a neoliberal, postfeminist context the concept of empowerment may not be a useful theoretical tool for understanding young women’s sexuality. Situating her story within its broader sociocultural context, this paper explores how structural factors shape this young woman’s ability to navigate normative discourses about sexual empowerment and construct herself as a sexual subject.

Expectation Horizon in Narrative Advertising

2019 ◽  
pp. 22-35
Author(s):  
Yasemin Bozkurt
Keyword(s):  
New Media ◽  
Target Group ◽  
Media Environments

Storytelling format is one of the approaches that advertising has been using and will continue to use for many years because the stories are always able to attract people to themselves. However, it must fulfill some conditions for this. Audience/reader/listener/consumer in advertising corresponds to the reader in the Narrative. The story reaches its purpose when it is based on the characteristics and expectations of these consumers. As a result of changing consumer profile, narrative advertising is now making its target group talks to reach its targets. In this context, this study focuses on the concept of expectation horizon by Jauss, how the target group shapes and makes sense in narrative advertising, especially in new media environments, because now the end of the story is written by consumers.

scholarly journals From hanging out to figuring it out: Socializing online as a pathway to computational thinking

2020 ◽  
pp. 146144482092367
Author(s):  
Samantha Shorey ◽  
Benjamin Mako Hill ◽  
Samuel Woolley
Keyword(s):  
New Media ◽  
Social Engagement ◽  
Computational Thinking ◽  
User Engagement ◽  
Youth Engagement ◽  
Online Platforms ◽  
Multi Stage ◽  
Media Environments ◽  
Stage Analysis ◽  
Over Time

Although socializing is a powerful driver of youth engagement online, platforms struggle to leverage social engagement to promote learning. We seek to understand this dynamic using a multi-stage analysis of over 14,000 comments on Scratch, an online platform designed to support learning about programming. First, we inductively develop the concept of “participatory debugging”—a practice in which users learn through the process of collaborative technical troubleshooting. Second, we use a content analysis to establish how common the practice is on Scratch. Third, we conduct a qualitative analysis of user activity over time and identify three factors that serve as social antecedents of participatory debugging: (1) sustained community, (2) identifiable problems, and (3) what we call “topic porousness” to describe conversations that are able to span multiple topics. We integrate these findings in a framework that highlights a productive tension between the desire to promote learning and the interest-driven sub-communities that drive user engagement in many new media environments.

scholarly journals Screen media interfaces and environments

2017 ◽  
Vol 9 (2) ◽  
pp. 83-104
Author(s):  
Jelena Brajković ◽  
Miodrag Nestorović
Keyword(s):  
New Media ◽  
Complex Form ◽  
Virtual Space ◽  
First Century ◽  
Architectural Practice ◽  
Architectural Space ◽  
Screen Media ◽  
Virtual Realities ◽  
Architectural Principles ◽  
Media Environments

The emergence and the development of new media forms took many diverse directions at the end of the twentieth and the beginning of the twenty first century, significantly influencing many areas of everyday life, as well as contemporary architectural practice. New types of architectural space emerged, types that are based on both new media and architectural principles. These spaces are screen, interactive, kinetic, biotechnological, as well as environments of light. These kind of environments gained new principles and features well known in new media field. Especially important for architectural context is the great potential of new media to create illusions and simulations, to produce augmented and composite, virtual realities and spaces. Virtual space represents one of the most challenging form of new media spaces. It is also the most complex form of screen media environments, so complex that it has taken its own, radical course. Besides the most advanced and complex, screen media interfaces also represent the oldest and typical forms of media architecture. This article will analyze emergence of screen interfaces in architecture, discuss their forms and modalities and examine their influence on human impression of space.

Ratings in Transition: Industry Implications

2002 ◽  
Vol 105 (1) ◽  
pp. 10-30 ◽  
Author(s):  
Tom O'Regan ◽  
Ian Garland ◽  
Ian Muir ◽  
Robert Chard ◽  
Abigail Thomas ◽  
...  
Keyword(s):  
New Media ◽  
Complex Relationship ◽  
Key Players ◽  
Media Environments ◽  
Audience Measurement

This seminar discusses the implications for the industry of changes in the provision of ratings services in the metropolitan television markets in Australia. It brings together key players from the ratings companies, media planners and buyers, public broadcasters and leading academics. A particular focus of the seminar was the different results emerging from the ACNielsen and OzTAM people meter panels in the first half of 2001. This discussion illuminates the complex relationship among audience measurement industries, television companies, and media planners and buyers, and foreshadows the challenges facing audience measurement in new media environments.

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