School-Based Education Programme for Substance-Abuse Prevention

2012 ◽  
Vol 3 (4) ◽  
pp. 84-86
Author(s):  
Nisha K P Nisha K P ◽  
Keyword(s):  
Substance Abuse ◽  
Substance Abuse Prevention ◽  
Education Programme ◽  
Abuse Prevention ◽  
School Based

Developing a Media- and School-Based Program for Substance Abuse Prevention among Hispanic Youth: A Case Study of Mirame!/Look at Me!

1997 ◽  
Vol 24 (5) ◽  
pp. 603-612 ◽  
Author(s):  
Amelie G. Ramirez ◽  
Kipling J. Gallion ◽  
Renato Espinoza ◽  
Alfred McAlister ◽  
Patricia Chalela
Keyword(s):  
Substance Abuse ◽  
Low Income ◽  
Mexican American ◽  
Substance Abuse Prevention ◽  
Abuse Prevention ◽  
Behavioral Skills ◽  
Satellite Television ◽  
School Based ◽  
National Networks

Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.

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