Developing a Media- and School-Based Program for Substance Abuse Prevention among Hispanic Youth: A Case Study of Mirame!/Look at Me!
1997 ◽
Vol 24
(5)
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pp. 603-612
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Keyword(s):
Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.
1999 ◽
Vol 1
(0)
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pp. S99-S104
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Keyword(s):
Keyword(s):
1980 ◽
Vol 12
(1)
◽
pp. 13-19
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Keyword(s):
1998 ◽
Vol 28
(4)
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pp. 283-306
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Keyword(s):
Keyword(s):
1994 ◽
Vol 15
(2)
◽
pp. 131-138
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Keyword(s):