Effect of Sales Promotions on Consumer Purchase Behavior with Reference to Personal Care Products

2012 ◽  
Vol 2 (10) ◽  
pp. 1-2
Author(s):  
D. Muthukrishnaveni D. Muthukrishnaveni ◽  
◽  
Dr. D. Muruganandam Dr. D. Muruganandam
Keyword(s):  
Personal Care Products ◽  
Purchase Behavior ◽  
Personal Care ◽  
Sales Promotions

THAI CONSUMER RESPONSE TO SALES PROMOTIONS FOR PERSONAL CARE PRODUCTS

2013 ◽  
Author(s):  
Nattharika Rittipant ◽  
◽  
Dhanikanandi Kheawwilai ◽  
Nuttiwut Suayngam ◽  
Sirin Promsoot ◽  
...  
Keyword(s):  
Personal Care Products ◽  
Consumer Response ◽  
Personal Care ◽  
Sales Promotions

Looking Good and Thinking Green-Can Green Personal Care Products Be Promoted?

2016 ◽  
Vol 7 (4) ◽  
pp. 49-62
Author(s):  
Gauri Joshi ◽  
Gurudas Nulkar
Keyword(s):  
Willingness To Pay ◽  
Information Exchange ◽  
Environmental Concern ◽  
Personal Care Products ◽  
Purchase Behavior ◽  
Primary Data ◽  
Age Group ◽  
Personal Care ◽  
Technology Sector

The purpose of this paper is to determine the extent of environmental concern among consumers while purchasing personal care products. This paper also examines the role of consumer's willingness to pay for environmentally friendly products while making green purchase. It also tests if willingness to pay can be predicted based on certain product attributes. An exploratory factor analysis was carried out to develop the conceptual framework and based on which a questionnaire was designed. Primary data was collected from 300 respondents, women working in Information technology sector between the age group 25-45. The results show that there is high amount of environmental awareness among the consumers. However due to lack of proper and reliable information exchange between the manufacturers and the consumers this awareness does not materialize in green purchase behavior. Consumer's willingness to pay extra for ecolabeled product is dependent on the product reliability and appeal. Hence ecolabeled products stand a chance to be selected if they are appealing and reliable.

Adsorption and advanced oxidation of diverse pharmaceuticals and personal care products (PPCPs) from water using highly efficient rGO–nZVI nanohybrids

2020 ◽  
Vol 6 (8) ◽  
pp. 2223-2238 ◽  
Author(s):  
Arvid Masud ◽  
Nita G. Chavez Soria ◽  
Diana S. Aga ◽  
Nirupam Aich
Keyword(s):  
Graphene Oxide ◽  
Reduced Graphene Oxide ◽  
Personal Care Products ◽  
Advanced Oxidation ◽  
Zero Valent Iron ◽  
Redox Activity ◽  
Personal Care ◽  
Adsorption Sites ◽  
Reduced Graphene ◽  
Nanoscale Zero Valent Iron

Reduced graphene oxide-nanoscale zero valent iron (rGO–nZVI) nanohybrid, with tunable adsorption sites of rGO and unique catalytic redox activity of nZVI, perform enhanced removal of diverse PPCPs from water.

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