Choosing love, marriage and the traditional role

2021 ◽  
Vol 15 (3) ◽  
Author(s):  
Camila Montiel McCann

Stereotypes of white women have historically limited their identities to that of wife and mother. Though restrictive, this type of femininity has been mobilised to create hierarchies of womanhood that legitimate this form and subordinate others. However, social change since the feminist second wave has seen the renegotiation of women’s position, and contemporary antiracist and LGBTQIA+ discourse has seen further departure from traditional ideals of femininity. Mass media is a dominant site where controlling images of women are negotiated and in which dominant, or hegemonic, forms emerge. This article applies Feminist Critical Discourse Analysis to examine popular British gossip magazine Heat’s romance and sex narratives for discourse which (re)produces, negotiates or challenges hegemonic femininity. Through the appropriation of feminist language, Heat propagates an updated hegemonic femininity which preserves the racio-patriarchal discourse of gender difference whilst pacifying feminist audiences. Estereótipos de mulheres brancas historicamente limitam suas identidades aos papéis de esposas e mães. Embora redutoras, essas categorias têm sido mobilizadas com o objetivo de criar hierarquias de feminilidade que as legitimam enquanto subordinam outras formas do feminino. Contudo, desde a segunda onda do feminismo, mudanças sociais relativas à renegociação do lugar da mulher assim como discursos antirracistas e pró-LGBTQIA+ têm possibilitado um distanciamento dos ideais tradicionais de feminilidade. A mídia de massa veicula imagens de mulheres que acabam se tornando dominantes e hegemônicas. Este artigo aplica a Análise Feminista Crítica do Discurso a narrativas de romance e sexo veiculadas na popular revista inglesa Heat e investiga discursos que (re)produzem, negociam ou desafiam a feminilidade hegemônica. Através da apropriação do discurso feminista, a revista Heat propaga uma versão atualizada de feminilidade hegemônica que preserva discursos patriarcais racializados da diferença de gênero ao mesmo tempo em que tenta apaziguar o público feminista.

2021 ◽  
pp. 1-15
Author(s):  
Lauren C. Hindman ◽  
Nefertiti A. Walker

Since the 1970s, National Football League (NFL) teams have hired attractive women to dance in scantily clad uniforms as a means of entertaining their heterosexual, male fans—offering a reflection of hegemonic gender ideology in the process. In recent years, a handful of these professional cheerleaders have spoken up and taken action against gender discrimination. Yet, little has changed. This study takes a feminist critical discourse analysis perspective to examining how gender ideology is (re)produced in discourse surrounding the employment roles of NFL cheerleaders, contributing to the perpetuation of gender inequality in sport. Findings demonstrate that three distinct gender ideologies are (re)produced in the discourse, competing with each other to define meanings associated with NFL cheerleading employment roles. Additionally, analysis reveals that while NFL teams have made changes to their cheerleading programs in response to feminist critiques, discourse surrounding these changes continues to (re)produce hegemonic femininity.


Author(s):  
Nayab Waqas Khan ◽  
Mehak Muneer ◽  
Huma Iqbal

This research explores Pakistani newspapers Editorials’ lexical, morphological, and social aspects of the coronavirus Pandemic in Pakistan under the light of the Critical Discourse Analysis angle. The focal idea is to discover the etymological decision and rhetorical questions utilized in a revealing pandemic, and how did the columnists shape readers' minds and thoughts through their words. The CDA has been used as a theoretical framework for analyzing the data. Information for this examination includes 15 Editorial randomly gathered from 100 newspapers in Pakistan. Results demonstrated the exploitation of terminologies has been shown inconvenience, fear of contagious disease, death, fear of touching, and outbreak among people. The bogus information was additionally found in newspapers. Contradiction among newspapers was found while presenting data. This social change brings ultimately a linguistic change in the world. The English language is the language of overcoming gaps among nations, but this time it had correspondingly ushered in a new vocabulary to the general populace. For instance, new vocabulary, acronyms, synonyms, compounding, etc. Social change is parallel to linguistic change, and it is a paramount theme of lexicography. The local newspapers advocated a massive outbreak of the coronavirus and expected a second wave of this pandemic that was frustrating for the educational sector on top. The newspaper editors manipulate thoughts through forceful lexis usage to influence the thought, and opinions of Pakistani people.


Author(s):  
Shah Mir ◽  
Saima Jahangir

Reassessment and interpretation of gender dynamics in the current social order has been prevalent theme within gender discourses. The yoke of subordination borne by women as readers, writers or fictional characters in the patriarchal pyramid occupies a central space across the whole spectrum of debates. This study utilizes a qualitative mode of inquiry which is centered on textual analysis. The present study evaluates the instances of gender subjectivity and patterns of subjugation within the textual arena invested with hegemonic ideologies as depicted in the novel The Portrait of a Lady by Henry James. The paper employs feminist critical discourse analysis as a tool to analyze The Portrait of a Lady by Henry James in order to dissect the underlying ideologies present in the Victorian time period and investigates discourses of subjectivity. The findings of the study demonstrate that notwithstanding temporal advancements, gender power structures remain intact, and women continue to suffer under patriarchal power structures. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0874/a.php" alt="Hit counter" /></p>


2020 ◽  
Vol V (III) ◽  
pp. 275-287
Author(s):  
Muhammad Asaf Amir ◽  
Sajid Ali ◽  
Farheen Akhter

This paper brings out the Feminist Critique of Ali's Novel The Stone Woman by applying Critical Discourse Analysis (henceforth CDA). The study employs a corpus-driven technique. Lazar's (2007) feminist CDA model has been used to study how women are kept out of the social circle, and the ideology of the superiority of men has been institutionalized and naturalized. This, in turn, gives power and hegemony to man as a social class. It has been concluded that the place and status of women in society have been gendered, and they are victims of social and economic discrimination. Men are supported by social institutions like family and marriage to make their discourse privileged, preferred and justified.


2021 ◽  
Vol VI (II) ◽  
pp. 78-84
Author(s):  
Mashhood Anjum ◽  
Iftikhar Baig ◽  
Abdul Hameed

In contemporary and postmodern literary discourses, feminism has introduced a paradigm change in the sex debates. The plan of feminist critical discourse analysis is to explore different discourses from a feminist viewpoint. The planned study conforms to this field of feminist discourse that will attempt to analyze Kamila Shamsie's selected work, Broken Verses. She, being a famous feminist, has produced discourses in which structural and thematic samples absorb sex debates. Her feminist tendency has established clear expression in all the aspects of her works: body, voice and characterization. The current study shows how she has used feminist discourse strategies in conventionality with her feminist literary position. This research extensively improves the perceptive of Kamila Shamsie's work and pictures how the feministic arrangement and feminist critical discourse analysis have been inventively infused in her famous works.


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