Revolutionary changes, the events of the Civil war, and the construction of a new socialist society led to the transformation of many social institutions, including the institution of family and marriage. The state sought to establish control over the private sphere of life of the population. During the thaw, some liberalization occurred in the social policy of the state. The period from the mid-1950s to the mid-1960s can be described as a transition stage to a new model of family-marriage relations (“marriage-centric” model), when the state still maintained the regulatory framework of the “divorce-centric” model of relationships, but already formed a new rite and rituals in family-marriage issues. The analysis of official discourse and practices of study population in relation to marriage ceremonies during the period of the thaw on the example of Magnitogorsk offers a unique opportunity, firstly, to analyze the dichotomy between the declared and implemented models of wedding ceremony; secondly, to demonstrate the experience of introducing new rituals and practices in an industrial city that was not a regional center but served for a long period of Soviet history as a platform for a global experiment in building a “new city” and educating a “new person”. The historiography of the problem of family and marriage, as well as wedding ceremonies in the USSR is quite diverse, but researchers mainly focused on the study of the first half of the twentieth century in a chronological context, and the territorial borders were outlined by the capital cities. With this approach, the regional, and even more so, the provincial level remained out of the field of view of researchers. In this article, based on various sources, an attempt is made to give answers to questions about the features of the wedding ceremony in the city of Magnitogorsk in the reflection of official materials and ego-sources gleaned from the private archives of citizens. As a result of the study, it was possible to determine that the rituals recommended by the authorities for conducting a wedding were perceived positively by the population, but for various reasons, these rituals were not widely used in the city.