Objective: To analyze phases that involve the process of creating environmentally sustainable enterprises. Method: Qualitative approach with an exploratory and descriptive purpose. A multi-case study strategy was employed, carried out with five micro-enterprises located in the state of Paraná. Data were collected through semi-structured interviews and observed under documental analysis. Originality/Relevance: Evidenced by the scarcity of studies investigating how the sustainable environmental entrepreneurial process occurs, the present study can be seen as an initial effort to help fill this gap. Results: The evidence demonstrated that the sustainable environmental entrepreneurial process as a multifaceted phenomenon, admitting different configurations depending on the profile of the individual who undertakes a venture, motivations for business creation, central proposal of the created enterprise and development context. Theoretical/methodological contributions: Proposition of a specific structure in the field of environmental sustainable entrepreneurship that which allows for recursion between the phases and / or the non-coverage of any of them in the creation of an enterprise of this nature. Social contributions: The proposed model can guide new entrepreneurs in the creation of an environmentally sustainable enterprise.
Domestic saving mobilisation and small business creation: The case of Cameroon