Consumer Perception, Understanding and behavioral Intention Towards Nutrition Labels : Focusing on the 2016 Revision

2019 ◽  
Vol 15 (1) ◽  
pp. 183-207 ◽  
Author(s):  
Yoonhyeung Choi ◽  
◽  
Hyemin Byeon
Keyword(s):  
Behavioral Intention ◽  
Consumer Perception ◽  
Nutrition Labels

scholarly journals An objective examination of consumer perception of nutrition information based on healthiness ratings and eye movements

2007 ◽  
Vol 10 (3) ◽  
pp. 238-244 ◽  
Author(s):  
Gary Jones ◽  
Miles Richardson
Keyword(s):  
Eye Movements ◽  
Consumer Perception ◽  
Nutrition Information ◽  
Objective Measures ◽  
Traffic Light ◽  
Nutrition Label ◽  
Nutrition Labels ◽  
Nutrition Labelling ◽  
Light System ◽  
Food Standards

AbstractObjectivePrevious research on nutrition labelling has mainly used subjective measures. This study examines the effectiveness of two types of nutrition label using two objective measures: eye movements and healthiness ratings.DesignEye movements were recorded while participants made healthiness ratings for two types of nutrition label: standard and standard plus the Food Standards Agency's ‘traffic light’ concept.SettingUniversity of Derby, UK.SubjectsA total of 92 participants (mean age 31.5 years) were paid for their participation. None of the participants worked in the areas of food or nutrition.ResultsFor the standard nutrition label, participant eye movements lacked focus and their healthiness ratings lacked accuracy. The traffic light system helped to guide the attention of the consumer to the important nutrients and improved the accuracy of the healthiness ratings of nutrition labels.ConclusionsConsumers have a lack of knowledge regarding how to interpret nutrition information for standard labels. The traffic light concept helps to ameliorate this problem by indicating important nutrients to which to pay attention.

scholarly journals A Study to Examine the Factors Influencing M-Banking Adoption in India

2021 ◽  
Vol 8 (S1-Feb) ◽  
pp. 191-199
Author(s):  
Vannala Lavanya ◽  
Mohammed Yousuf ◽  
Raja Sankaran
Keyword(s):  
Conceptual Model ◽  
Behavioral Intention ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Perception ◽  
Perceived Ease Of Use ◽  
Financial Organization ◽  
Factors Influencing

Purpose: The purpose of the study was to examine the factors influencing the adoption of m-banking in India. For this study, four factors,namely, Perceived Usefulness, Perceived Ease of Use, Habit andTrustwere used to determine the consumer perception ofm-bankingadoption in India.Methodology/Approach: An online survey was conducted to collect data from 113 consumers using m-banking in India. IBM SPSS was used to test the conceptual model and to validate and statistically analyze the results.Findings: The factors Perceived Usefulness and Trust were found to be significant on Behavioral Intention, whereas Perceived Ease of Use and Habit was found to be not significant.Implications: Banking and Financial organization can use the results from the study to strategize and to attract consumers to adopt m-banking in India.

Future-oriented emotions on prediction of behavioral intention and behavioral expectation

2011 ◽  
Author(s):  
Pilar Carrera-Levillain ◽  
Amparo Caballero ◽  
Dolores Munoz ◽  
Luis Oceja
Keyword(s):  
Behavioral Intention

Behavioral Intention Battery

2014 ◽  
Author(s):  
Valarie A. Zeithaml ◽  
Leonard L. Berry ◽  
A. Parasuram
Keyword(s):  
Behavioral Intention
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