Be Smarter and Fitter: The Influence of Perceived Goal Progress on Consumer Perception and Preference for Multifinal versus Unifinal Means
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2018 ◽
Vol 11
(4)
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pp. 436-450
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2016 ◽
Keyword(s):
2019 ◽
Vol 15
(1)
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pp. 183-207
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2017 ◽
Vol 26
(3)
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pp. 101-112
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