scholarly journals SOCIAL DOMINANCE THEORY: INTRODUCING PROFESSOR JIM SIDANIUS TO THE BRAZILIAN SOCIAL PSYCHOLOGY COMMUNITY

2020 ◽  
Vol 32 ◽  
Author(s):  
James (Jim) H. Sidanius ◽  
Adriane Roso
Keyword(s):  
Social Psychology ◽  
Social Dominance ◽  
Social Dominance Theory ◽  
Psychology Community

Referencing Race = Racist? Examining Perceptions of References to a Target’s Race as Offensive

2021 ◽  
Vol 40 (4) ◽  
pp. 459-481
Author(s):  
Conor J. O’Dea ◽  
Bayleigh N. Smith ◽  
Donald A. Saucier
Keyword(s):  
Social Psychology ◽  
Social Dominance ◽  
Important Implication ◽  
Negative Emotion ◽  
Modern Society ◽  
Total N ◽  
Marginalized Groups ◽  
Majority Group ◽  
Group Members ◽  
Linguistic Functions

We examined majority group members’ perceptions of racial slurs, compared to what we have labeled as combination terms. These combination terms possess the same semantic and pragmatic linguistic functions as racial slurs, functioning to express negative emotion toward, and to describe, a target. Across three studies (total N = 943) racial slurs were not perceived as significantly different from combination terms. We then examined whether participants higher in social dominance beliefs reported greater perceived justification for using combination terms over racial slurs because of their lack of historical denigration of marginalized groups that racial slurs have. Participants, even those higher in socially dominant attitudes, did not perceive greater justification for the use of combination terms than racial slurs. Indeed, an important implication is that race-marking, an understudied area of social psychology, paired with general derogative terms produces terms which may function similarly to racial slurs, but, fortunately, are also similarly vilified in modern society.

Will the real social dominance theory please stand up?

2003 ◽  
Vol 42 (2) ◽  
pp. 215-219 ◽  
Author(s):  
Michael T. Schmitt ◽  
Nyla R. Branscombe
Keyword(s):  
Social Dominance ◽  
Social Dominance Theory ◽  
The Real

Halal endorsements: stirring controversy or gaining new customers?

2016 ◽  
Vol 33 (1) ◽  
pp. 156-174 ◽  
Author(s):  
Bodo B. Schlegelmilch ◽  
Mubbsher Munawar Khan ◽  
Joe F. Hair
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Social Dominance ◽  
Structural Equation ◽  
Identity Theory ◽  
Negative Impact ◽  
Target Group ◽  
Equation Modeling ◽  
Social Dominance Theory ◽  
Content Type

Purpose – Halal food endorsements perceived positively by the focal target group may lead to a negative reaction of consumers that harbor animosity against this target group. For such potentially controversial endorsements, in-group animosity against out-group associated product endorsements could lead to a rejection and even an outspoken disapproval of these food products. The purpose of this paper is to explain what drives in-group reactions to Halal endorsements. Design/methodology/approach – The authors use Social Identity Theory and the Social Dominance Theory in explaining animosity toward out-groups and willingness to buy products with Halal endorsements. Specifically, the authors analyze the reaction of more than 800 in-group majority Christians toward out-group minority Muslim directed Halal endorsements. Following the development of hypotheses and a conceptual model, structural equation modeling is used to measure the relationships between the constructs. Findings – Constructs based on Social Dominance Theory and Social Identity Theory predict animosity toward out-group endorsements, but the relationship between Social Dominance Theory and animosity is much stronger. Animosity is a mediator between these two constructs and willingness to purchase products with out-group focussed endorsements (Halal). Research limitations/implications – The research has been conducted in one particular country (Austria) and focusses on a specific type of controversial endorsement, namely a religious (Halal) endorsement. Other research contexts (i.e. other countries and/or different types of controversial endorsements) should be used to widen the empirical base and validate the findings. Practical implications – Marketers should be aware of a possible negative impact of out-group focussed endorsements. In particular, they should be cognizant that racism and ethnocentrism prevailing in a society could reduce the purchase intent of in-groups. Social implications – Efforts are required to combat the drivers of animosity between in-groups and out-groups. This paper provides insights on how this may be achieved. Originality/value – This study focusses on a hitherto neglected phenomenon, i.e. controversial endorsements. It uses two alternative theories and advances the understanding of the role of animosity in a domestic consumer setting; an issue that has nearly exclusively been discussed with regard to cross-border purchasing.

Sign in / Sign up

Export Citation Format

Share Document