scholarly journals Effect of Perceived Relational Supports on Entrepreneurial Motivation of Korean and Chinese University Students: Focused on mediating role of self-efficacy

Author(s):  
양준환
2019 ◽  
Vol 55 (1) ◽  
pp. 156-166 ◽  
Author(s):  
Meng Xuan Zhang ◽  
Lisbeth Ku ◽  
Anise M. S. Wu ◽  
Shu M. Yu ◽  
Ivan Jacob Agaloos Pesigan

2019 ◽  
Vol 47 (7) ◽  
pp. 1-13 ◽  
Author(s):  
Xia Wang ◽  
Ziwei Wang

We examined consumers' perceptions of, and responses to, variety in product bundles in 3 studies with Chinese university students aged between 17 and 29 years. In Study 1 (117 participants) we found that variety (vs. nonvariety) bundles were more attractive and more likely to be purchased, and this effect was robust across different variety formats. In Study 2 (89 participants) the mediating role of perceived hedonic benefits was supported, that is, participants responded to the level of variety in product bundles as they tried to maximize their hedonic benefit from the consumption. In Study 3 (74 participants) we further explored the moderating role of consumption goal and found that participants were willing to forgo an additional quantity to have variety, especially when their consumption goal was hedonic rather than utilitarian. Theoretical implications and practical implications for marketers are discussed.


2021 ◽  
Vol 12 ◽  
Author(s):  
Ying Li ◽  
Guang-Xiao Li ◽  
Ming-Li Yu ◽  
Chun-Li Liu ◽  
Yun-Ting Qu ◽  
...  

Problematic smartphone use (PSU) is a novel manifestation of addictive behaviors. It is frequently reported to be correlated with anxiety symptoms among University students. However, the underlying mechanism has not yet been thoroughly studied. Whether the association between anxiety symptoms and PSU is mediated or moderated by self-efficacy remains unclarified. A cluster sampling cross-sectional study was thus conducted to explore the potential mediating or moderating effect of self-efficacy in Chinese University students. Participants (N = 1,113) were recruited from eight Universities in Shenyang, China. Of them, 146 did not effectively respond to the questionnaires. Thus, 967 participants were eligible for the final analysis. The mediating or moderating role of self-efficacy in the anxiety-PSU relationship was explored using hierarchical multiple regression. Then the mediation model was further verified using the SPSS macros program (PROCESS v3.0). Our results showed that anxiety symptoms was positively correlated with PSU (r = 0.302, P < 0.01), while self-efficacy was negatively correlated with anxiety symptoms and PSU (r = −0.271 and −0.181, P < 0.01). Self-efficacy partly mediated the relationship between anxiety symptoms and PSU, which accounted for ~17.5% of the total effect that anxiety symptoms have on PSU. However, the moderating effect of self-efficacy on the anxiety-PSU relationship was insignificant. In summary, our findings suggested that self-efficacy partly mediates but not moderates the link between anxiety symptoms and PSU among Chinese University students. Therefore, multicomponent interventions should be made to restrict the frequency of smartphone usage, enhance the level of self-efficacy, and thus promote the mental health status of University students.


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