Does the presence of variety matter for bundle evaluation?

2019 ◽  
Vol 47 (7) ◽  
pp. 1-13 ◽  
Author(s):  
Xia Wang ◽  
Ziwei Wang
Keyword(s):  
University Students ◽  
Mediating Role ◽  
Chinese University ◽  
Chinese University Students ◽  
Moderating Role ◽  
Product Bundles ◽  
Practical Implications ◽  
Hedonic Benefits

We examined consumers' perceptions of, and responses to, variety in product bundles in 3 studies with Chinese university students aged between 17 and 29 years. In Study 1 (117 participants) we found that variety (vs. nonvariety) bundles were more attractive and more likely to be purchased, and this effect was robust across different variety formats. In Study 2 (89 participants) the mediating role of perceived hedonic benefits was supported, that is, participants responded to the level of variety in product bundles as they tried to maximize their hedonic benefit from the consumption. In Study 3 (74 participants) we further explored the moderating role of consumption goal and found that participants were willing to forgo an additional quantity to have variety, especially when their consumption goal was hedonic rather than utilitarian. Theoretical implications and practical implications for marketers are discussed.

scholarly journals Effects of Social and Outcome Expectancies on Hazardous Drinking among Chinese University Students: The Mediating Role of Drinking Motivations

2019 ◽  
Vol 55 (1) ◽  
pp. 156-166 ◽  
Author(s):  
Meng Xuan Zhang ◽  
Lisbeth Ku ◽  
Anise M. S. Wu ◽  
Shu M. Yu ◽  
Ivan Jacob Agaloos Pesigan
Keyword(s):  
University Students ◽  
Outcome Expectancies ◽  
Hazardous Drinking ◽  
Mediating Role ◽  
Chinese University ◽  
Chinese University Students

scholarly journals Association Between Anxiety Symptoms and Problematic Smartphone Use Among Chinese University Students: The Mediating/Moderating Role of Self-Efficacy

2021 ◽  
Vol 12 ◽  
Author(s):  
Ying Li ◽  
Guang-Xiao Li ◽  
Ming-Li Yu ◽  
Chun-Li Liu ◽  
Yun-Ting Qu ◽  
...  
Keyword(s):  
University Students ◽  
Self Efficacy ◽  
Anxiety Symptoms ◽  
Moderating Effect ◽  
Problematic Smartphone Use ◽  
Chinese University ◽  
Smartphone Use ◽  
Chinese University Students ◽  
Moderating Role

Problematic smartphone use (PSU) is a novel manifestation of addictive behaviors. It is frequently reported to be correlated with anxiety symptoms among University students. However, the underlying mechanism has not yet been thoroughly studied. Whether the association between anxiety symptoms and PSU is mediated or moderated by self-efficacy remains unclarified. A cluster sampling cross-sectional study was thus conducted to explore the potential mediating or moderating effect of self-efficacy in Chinese University students. Participants (N = 1,113) were recruited from eight Universities in Shenyang, China. Of them, 146 did not effectively respond to the questionnaires. Thus, 967 participants were eligible for the final analysis. The mediating or moderating role of self-efficacy in the anxiety-PSU relationship was explored using hierarchical multiple regression. Then the mediation model was further verified using the SPSS macros program (PROCESS v3.0). Our results showed that anxiety symptoms was positively correlated with PSU (r = 0.302, P < 0.01), while self-efficacy was negatively correlated with anxiety symptoms and PSU (r = −0.271 and −0.181, P < 0.01). Self-efficacy partly mediated the relationship between anxiety symptoms and PSU, which accounted for ~17.5% of the total effect that anxiety symptoms have on PSU. However, the moderating effect of self-efficacy on the anxiety-PSU relationship was insignificant. In summary, our findings suggested that self-efficacy partly mediates but not moderates the link between anxiety symptoms and PSU among Chinese University students. Therefore, multicomponent interventions should be made to restrict the frequency of smartphone usage, enhance the level of self-efficacy, and thus promote the mental health status of University students.

Organizational injustice and knowledge hiding: the roles of organizational dis-identification and benevolence

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sadia Jahanzeb ◽  
Dirk De Clercq ◽  
Tasneem Fatima
Keyword(s):  
Well Being ◽  
Content Type ◽  
Mediating Role ◽  
Knowledge Hiding ◽  
The Relationship ◽  
Sense Of Obligation ◽  
Moderating Role ◽  
Practical Implications ◽  
Organizational Injustice

PurposeWith a basis in social identity and equity theories, this study investigates the relationship between employees' perceptions of organizational injustice and their knowledge hiding, along with the mediating role of organizational dis-identification and the potential moderating role of benevolence.Design/methodology/approachThe hypotheses were tested with three-wave survey data collected from employees in Pakistani organizations.FindingsThe experience of organizational injustice enhances knowledge hiding because employees psychologically disconnect from their organization. This mediation by organizational dis-identification is buffered by benevolence or tolerance for inequity, which reduces employees' likelihood of reacting negatively to the unfavourable experience of injustice.Practical implicationsFor practitioners, this study identifies organizational dis-identification as a key mechanism through which employees' perceptions of organizational injustice spur their propensity to conceal knowledge, and it reveals how this process might be mitigated by a sense of obligation to contribute or “give” to organizational well-being.Originality/valueThis study establishes a more complete understanding of the connection between employees' perceptions of organizational injustice and their knowledge hiding, with particular attention devoted to hitherto unspecified factors that explain or influence this process.

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