Cognitive Absorption An Empirical Examination of 3-D Immersive Virtual World Users

Purpose – Interactive mobile technologies (IMT) offered to hotel guests during their stay represent an interesting development in consumer technologies in the hotel industry. Such technologies are designed to facilitate transactions and enhance the quality of guest experience. This research explains how hotel guests develop attitudes and intentions to use IMT in hotels. The paper aims to discuss these issues. Design/methodology/approach – Using data from students enrolled in a large hospitality program located in the Southwestern USA, the study validates a variant of the technology acceptance model, extended with constructs such as cognitive absorption and security that capture better the context of IMT in hotels. Findings – The conceptual model explained a large part of variability in intentions to use IMT. Among several predictors, cognitive absorption was the stronger predictor of attitudes. The analysis also revealed the dimensions of cognitive absorption as a second-order factor in the context of mobile commerce in the hotel industry. Research limitations/implications – This research offers a number of notable theoretical contributions. First, it provides an unique perspective on adoption of immersive technologies that enhance the experiential value of the hotel stay. Second, it revisits and validates the multidimensional construct of cognitive absorption. Finally, it ascertains the roles of cognitive absorption, playfulness, and security in the adoption of IMT. Practical implications – This research provides specific suggestions to integrate IMT in hotels based on system characteristics and users’ perceptions. Originality/value – To date, the research examining the immersive aspects of technology is scant. This research provides a novel platform for the systematic examination of the adoption of immersive technologies as they mediate the experiences in hotel service settings.

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Psychometric Definition of Rorschach Determinant Component Structure

European Journal of Psychological Assessment ◽

10.1027/1015-5759.14.2.116 ◽

1998 ◽

Vol 14 (2) ◽

pp. 116-123 ◽

Cited By ~ 5

Author(s):

Raymond M. Costello

Keyword(s):

Lower Order ◽

Three Dimensions ◽

Comprehensive System ◽

Empirical Examination ◽

Component Structure ◽

Exner's Comprehensive System ◽

Factor Analytic ◽

Confirmatory Factor ◽

Components Analysis ◽

Definition Of

This is an empirical examination of Experienced Stimulation (es) and Experience Actual (EA) from Exner's Comprehensive System (CS) for Rorschach's Test, spurred by Kleiger's theoretical critique. Principal components analysis, Cronbach's α, and inter-item correlational analyses were used to test whether 13 determinants used to code Rorschach responses (M, FM, m, CF+C, YF+Y, C'F+C', TF+T, VF+V, FC, FC', FV, FY, FT) are best represented as a one, two, or more-dimensional construct. The 13 determinants appear to reflect three dimensions, a “lower order” sensori-motor dimension (m + CF+C + YF+Y + C'F+C' + TF+T + VF+V) with a suggested label of Modified Experienced Stimulation (MES), a “higher order” sensori-motor dimension (FM + FV + FY + FT) with a suggested label of Modified Experience Potential (MEP), and a third sensori-motor dimension (M+FC+FC') for which the label of Modified Experience Actual (MEA) is suggested. These findings are consistent with Kleiger's arguments and could lead to a refinement of CS constructs by aggregating determinants along lines more theoretically congruous and more internally consistent. A RAMONA model with parameters specified was presented for replication attempts which use confirmatory factor analytic techniques.

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Network Autocorrelation of Task Performance via Informal Communication Within a Virtual World

Journal of Media Psychology Theories Methods and Applications ◽

10.1027/1864-1105/a000129 ◽

2015 ◽

Vol 27 (1) ◽

pp. 33-44 ◽

Cited By ~ 1

Author(s):

Caleb T. Carr ◽

Paul Zube

Keyword(s):

Task Performance ◽

Virtual World ◽

World Of Warcraft ◽

Online Game ◽

Informal Communication ◽

Online Groups ◽

Network Autocorrelation ◽

Virtual Group ◽

Group Members ◽

Individual Achievement

Network autocorrelation occurs when individuals receive assistance from others which regulates their own behavior, and it can be used to explain how group members may improve their task performance. This study explored how network autocorrelation, via informal communication within a virtual group, affected an individual’s task achievement in the online game World of Warcraft. Informal interactions between guild members during a 4-year period were collected and analyzed to assess how informal interactions with other group members affected an individual’s in-game achievement. Findings indicate informal communication from other group members (specifically the experience and helpfulness of the other members) positively predict an individual’s task performance, while tenure with the group negatively predict individual achievement. Findings are discussed with respect to network analysis and influence in online groups.

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