Studying the Drivers of Consumer Behavioural Engagement With Social Media Brand-Related Content

The actual behavioural engagement of consumers with social media brand-related content is measured by three activities; consumption, contribution and creation. This type of engagement is considered the true practical indicator of the success of brand presence on social media. The study aims to uncover the drivers of consumer behavioural engagement identified by the key characteristics of social media context. Accordingly, quality dimensions and perceived usefulness of the brand hosting media channel are adopted from the IT use and acceptance models. Data is collected using self-administrated questionnaire from a sample of 366 respondents in the UK. Structural Equation Modeling-V.26 was used to analyse the data. The results support the significant role of cognitive absorption in explaining how perceptions of social media quality dimensions are shaped to motivate consumer engagement behaviour. The findings enrich the extant literature of consumer engagement; additionally, several practical insights can be drawn related to the design of social media marketing strategy.

Mobile Interactivity and Perceived Waiting Time

While perceived waiting time can undermine user evaluation and cause application abandonment, there is little scientific research on waiting in mobile applications. This paper incorporates three mobile interactivity features (ubiquitous connectivity, active control, and responsiveness) into the model and examines the mediating role of cognitive absorption and the moderating role of perceived procedural justice between these features and perceived waiting time in a short-waiting application. The researchers empirically examine the model using data from 468 uses of the ride-sharing mobile application. The results reveal that mobile interactivity can directly and indirectly (via cognitive absorption) lead to more tolerance in perceived waiting time. The findings elicit several implications for theories and practice.

Mobile Interactivity and Perceived Waiting Time

While perceived waiting time can undermine user evaluation and cause application abandonment, there is little scientific research on waiting in mobile applications. This paper incorporates three mobile interactivity features (ubiquitous connectivity, active control, and responsiveness) into the model and examines the mediating role of cognitive absorption and the moderating role of perceived procedural justice between these features and perceived waiting time in a short-waiting application. The researchers empirically examine the model using data from 468 uses of the ride-sharing mobile application. The results reveal that mobile interactivity can directly and indirectly (via cognitive absorption) lead to more tolerance in perceived waiting time. The findings elicit several implications for theories and practice.

Visualising weekly learning outcomes (VWLO) and the intention to continue using a learning management system (CIU): the role of cognitive absorption and perceived learning self-regulation

This research, using goal setting theory, proposes a new educational intervention to improve the perceptions of a Learning management System (LMS) as an organising technology, so as to improve the intention to continue using it. This research developed Visualised Weekly Learning Outcomes (VWLO) as a mechanism for exposing learners to the required learning outcomes week by week. The research used the Partial Least Square Method to analyse 151 responses from an IT university course and found that the perceived ease of use and usefulness of the VWLO, as an intervention, improves the learners’ perception of self-regulation and cognitive absorption from the LMS, which in turn affects the learners’ intention to continue using the LMS.

Construction of a Soundscape-Based Media Art Exhibition to Improve User Appreciation Experience by Using Deep Neural Networks

The objective of this study was to improve user experience when appreciating visual artworks with soundscape music chosen by a deep neural network based on weakly supervised learning. We also propose a multi-faceted approach to measuring ambiguous concepts, such as the subjective fitness, implicit senses, immersion, and availability. We showed improvements in appreciation experience, such as the metaphorical and psychological transferability, time distortion, and cognitive absorption, with in-depth experiments involving 70 participants. Our test results were similar to those of “Bunker de Lumières: van Gogh”, which is an immersive media artwork directed by Gianfranco lannuzzi; the fitness scores of our system and “Bunker de Lumières: van Gogh” were 3.68/5 and 3.81/5, respectively. Moreover, the concordance of implicit senses between artworks and classical music was measured to be 0.88%, and the time distortion and cognitive absorption improved during the immersion. Finally, the proposed method obtained a subjective satisfaction score of 3.53/5 in the evaluation of its usability. Our proposed method can also help spread soundscape-based media art by supporting traditional soundscape design. Furthermore, we hope that our proposed method will help people with visual impairments to appreciate artworks through its application to a multi-modal media art guide platform.

Investigating the Relationship Among Social Media Addiction, Cognitive Absorption, and Self-Esteem

The present study aimed at testing a model developed to uncover the relationships among social media addiction, cognitive absorption, and self-esteem. This studys’ sample consisted of 361 university students, 198 of whom were females, and 163 were males. Data were collected using the Social Media Addiction Scale (SMAS), the Cognitive Absorption Scale (CAS), and the Rosenberg Self-Esteem Scale (RSES). Structural Equation Modelling (SEM) was used to analyse the data. The results showed a positive and significant relationship between cognitive absorption and social media addiction; thus, cognitive absorption predicted social media addiction. A negative and significant relationship between self-esteem and social media addiction was also found; thus, self-esteem predicted social media addiction.

Determinan Tingkat Kepuasan Mahasiswa Vokasi Mengikuti Kuliah Daring di Masa Pandemi Covid-19

This article investigates the relationships between social presence, cognitive absorption, and satisfaction of vocational college students in online learning. A hypothesized structural equation model was developed to study these critical variables that may influence interaction in online learning environments. Data was obtained through questionnaires from 448 students of vocational college at Yogyakarta. Data was analyzed by Structural Equation Modelling - Partial Least Square (PLS) using Smart PLS 2.0. The results of this research shows that the social presence and cognitive absorption of vocational college students is impact satisfaction directly. Keywords: Social Presence; Cognitive Absorption; Student Satisfaction.

E-learning satisfaction and retention: a concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model

Purpose The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables, e-satisfaction and e-retention among undergraduate students of Northern Malaysian public universities. Design/methodology/approach To empirically test the model, the authors developed quantitative research by collecting data from 730 undergraduate students of public universities in the Northern states of Malaysia. Partial least squares–structural equation modeling was used to analyze the data. Findings The results of the study reveal that cognitive absorption has a direct significant and positive effect on perceived usefulness and perceived ease of use of e-learning platforms and an indirect effect on e-satisfaction and e-retention. Equally, perceived social presence has a direct positive and significant effect on perceived ease of use and an indirect effect on e-satisfaction and e-retention, while e-satisfaction positively and significantly influences electronic retention. However, perceived social presence has an insignificant effect on perceived usefulness. Practical implications The findings of this study provide insights to practitioners, academia and university management, policymakers, designers and marketers on how to use the selected variables to improve the e-learning systems generally, and LearningZone Moodle in particular. Originality/value Several studies have been conducted in the domain of electronic learning; none of them, however, concurrently linked cognitive absorption and perceived social presence with technology acceptance model core factors to predict e-satisfaction and e-retention using LearningZone Moodle. This study helps the research community to fill this gap as the literature lacks a concerted discussion concerning these variables to significantly predict e-satisfaction and e-retention in an online learning context.