At present, taxi passenger transport and passenger car rental industries offer
passenger transport services with small-sized vehicles in Taiwan. These two
industries overlap but have significant differences in their management and
business models. Recently, the introduction of online car-hailing platforms
(sharing-economy industries like Uber) into Taiwan has intensified the
competition and conflicts between these two industries. Thus, the Taiwan
government has amended the law to distinguish them from each other more clearly.
This study adopted observation and case study methods for the analysis of
competition and cooperation between these two industries in Taiwan. Lastly, it
offered suggestions on the future development of the two industries, in the hope of
providing reference for the fields across academia, industry and government.
Coopetition between Taxi Passenger Transport and Passenger Car Rental Industries in Taiwan
