scholarly journals Market Basket Analysis to Identify Customer Behaviours by Way of Transaction Data

2017 ◽  
Vol 1 (1) ◽  
pp. 20 ◽  
Author(s):  
Fachrul Kurniawan ◽  
Binti Umayah ◽  
Jihad Hammad ◽  
Supeno Mardi Susiki Nugroho ◽  
Mochammad Hariadi
Keyword(s):  
Association Rule ◽  
Market Basket Analysis ◽  
Data Mining Technique ◽  
Market Basket ◽  
Transaction Data ◽  
New Information ◽  
Analysis Application ◽  
Rule Method ◽  
Confidence Value

Transaction data is a set of recording data result in connections with sales-purchase activities at a particular company. In these recent years, transaction data have been prevalently used as research objects in means of discovering new information. One of the possible attempts is to design an application that can be used to analyze the existing transaction data. That application has the quality of market basket analysis. In addition, the application is designed to be desktop-based whose components are able to process as well as re-log the existing transaction data. The used method in designing this application is by way of following the existing steps on data mining technique. The trial result showed that the development and the implementation of market basket analysis application through association rule method using apriori algorithm could work well. With the means of confidence value of 46.69% and support value of 1.78%, and the amount of the generated rule was 30 rules.

Market Basket Analysis with Apriori Algorithm and Frequent Pattern Growth (Fp-Growth) on Outdoor Product Sales Data

2021 ◽  
Vol 2 (1) ◽  
pp. 132-139
Author(s):  
Wiwit Pura Nurmayanti ◽  
Hanipar Mahyulis Sastriana ◽  
Abdul Rahim ◽  
Muhammad Gazali ◽  
Ristu Haiban Hirzi ◽  
...  
Keyword(s):  
Association Rules ◽  
Association Rule ◽  
Frequent Pattern ◽  
Apriori Algorithm ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Transaction Data ◽  
Pattern Growth ◽  
Product Sales ◽  
The Relationship

Indonesia is an equatorial country that has abundant natural wealth from the seabed to the top of the mountains, the beauty of the country of Indonesia also lies in the mountains that it has in various provinces, for example in the province of West Nusa Tenggara known for its beautiful mountain, namely Rinjani. The increase in outdoor activities has attracted many people to open outdoor shops in the West Nusa Tenggara region. Sales transaction data in outdoor stores can be processed into information that can be profitable for the store itself. Using a market basket analysis method to see the association (rules) between a number of sales attributes. The purpose of this study is to determine the pattern of relationships in the transactions that occur. The data used is the transaction data of outdoor goods. The analysis used is the Association Rules with the Apriori algorithm and the frequent pattern growth (FP-growth) algorithm. The results of this study are formed 10 rules in the Apriori algorithm and 4 rules in the FP-Growth algorithm. The relationship pattern or association rule that is formed is in the item "if a consumer buys a portable stove, it is possible that portable gas will also be purchased" at the strength level of the rules with a minimum support of 0.296 and confidence 0.774 at Apriori and 0.296 and 0.750 at FP-Growth.  

scholarly journals ASSOCIATION RULE DALAM MENENTUKAN CROSS-SELLING PRODUK MENGGUNAKAN ALGORITMA FP-GROWTH

2020 ◽  
Vol 7 (4) ◽  
pp. 102
Author(s):  
Delila Melati ◽  
Titi Sri Wahyuni
Keyword(s):  
Data Mining ◽  
Association Rules ◽  
Association Rule ◽  
Analysis Method ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Transaction Data ◽  
Time Processing ◽  
Processing Data ◽  
Analyze Data

Sales transaction data at Bigmart stored in a database will be able to become new knowledge if processed using the data mining process. In addition, inventory is also a problem that is being faced by Bigmart. Data mining is able to analyze data into information in the form of transaction patterns that are useful in increasing revenue, one of which is Cross-Selling products. Association rule is one of the data mining methods included in the Market Basket Analysis method. The algorithm used is the FP-Growth algorithm because it has the virtue of shorter time processing data. The pattern obtained is determined by the value of support (support) and the value of confidence (confidence). To find the association rules the FP-Growth algorithm is used. To get more accurate association rules, use the Weka 8.3 tool. There are 11 association rules obtained using the Weka 8.3 tool which is classified as a Stong Rule that meets the Minimum support value of 10% and Minimum confidence 80%. Keywords: Database, Cross-selling, Market Basket Analysis, Association Rule, FP-Growth

scholarly journals IMPLEMENTASI METODE MARKET BASKET ANALYSIS (MBA) MENGGUNAKAN ALGORITMA APRIORI DALAM TRANSAKSI PENJUALAN (STUDI KASUS: KAFE RUANG TEMU)

2020 ◽  
Vol 10 (2) ◽  
pp. 138
Author(s):  
Muhammad SyahruRomadhon ◽  
Achmad Kodar
Keyword(s):  
Data Mining ◽  
Association Rules ◽  
Association Rule ◽  
Apriori Algorithm ◽  
Market Basket Analysis ◽  
Tourist Attractions ◽  
Market Basket ◽  
Transaction Data ◽  
Data Mining Techniques ◽  
Minimum Support

Jakarta is one of the culinary attractions, many tourist attractions every year become creative in business. One of them is a cafe. Cafe Ruang Temu has sales transaction data but is not used to see associations between one product and another. In this case there needs to be a system for finding menu combinations by processing sales transactions. One of the data mining techniques is association rule or Market Basket Analysis (MBA) with apriori algorithm. Apriori algorithm aims to produce association rules to form menu combinations. The sales dataset for January 2019 to July 2019 is determined by the minimum support and minimum confidence values that have been set.  

scholarly journals IMPLEMENTASI DATA MINING DALAM ANALISA POLA PEMINJAMAN BUKU DI PERPUSTAKAAN MENGGUNAKAN METODE ASSOCIATION RULE

JURTEKSI ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 89-96
Author(s):  
Edi Kurniawan
Keyword(s):  
Data Mining ◽  
Association Rules ◽  
Association Rule ◽  
Growth Data ◽  
Data Mining Technique ◽  
Transaction Data ◽  
Mining Technique ◽  
New Information ◽  
Important Means ◽  
Mining Association Rule

Abstract: The library is one of the most important means to add insight and knowledge to everyone. In general, borrowing transaction data books that exist in a library are only left to accumulate by the library in the database without any utilization or further processing of the data that has long been stored. By utilizing the Data Mining technique using association rules with FP-Growth, these data will be very useful. Because from the data lending books to the library, new information can be gleaned about what books are often borrowed and know the pattern of relationships between books that have been borrowed together so that later it can be used to compile books in accordance with the existing borrowing patterns so that they can facilitate library visitors in the process of finding books. Keywords: Data Mining, Association Rule, FP-Growth, Library Abstrak: Perpustakaan merupakan salah satu sarana yang sangat penting untuk menambah wawasan dan keilmuan setiap orang. Pada umumnya data transaksi peminjaman buku yang ada pada sebuah perpustakaan hanya dibiarkan saja menumpuk oleh pihak perpustakaan di dalam database tanpa ada pemanfaatan atau pengolahan lebih lanjut dari data-data yang telah lama tersimpan tersebut. Dengan melakukan pemanfaatan menggunakan Teknik Data Mining metode association rules dengan FP-Growth, data-data tersebut akan jadi sangat bermanfaat. Karena dari data peminjaman buku pada perpustakaan tersebut dapat diggali informasi baru tentang buku-buku apa yang sering dipinjam dan mengetahui pola hubungan antara buku yang telah dipinjam secara bersama-sama sehingga nantinya dapat dimanfaatkan untuk melakukan penyusunan buku sesuai dengan pola peminjaman buku yang ada sehingga dapat mempermudah para pengunjung perpustakaan dalam proses pencarian buku. Kata Kunci : Data Mining, Asociation Rule, FP-Growth, Perpustakaan

scholarly journals Implementation of Apriori Algorithm for Determining Purchase Patterns in One Transaction

2018 ◽  
Vol 7 (4.33) ◽  
pp. 204
Author(s):  
Murnawan . ◽  
Ardiles Sinaga ◽  
Ucu Nughraha
Keyword(s):  
Data Mining ◽  
Association Rules ◽  
Association Rule ◽  
Apriori Algorithm ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Transaction Data ◽  
Future Developments ◽  
Operational Activities ◽  
Purchase Patterns

The organization data owned is one of the assets of the organization. With the daily operational activities, the longer the data will increase. By using techniques that can do data processing, these data can be obtained important information that can be used for future developments. Association rules are one of these techniques which aims to find patterns in the form of products that are often purchased together or tend to appear together in a transaction from transaction data which is generally very large by using the concept association rules themselves derived from Market Basket Analysis terminology, namely search for relationships from several products in a purchase transaction. In designing this application will build applications that classify the data items based on the tendency to appear together in a transaction using the Apriori Algorithm. The Apriori algorithm is the first algorithm and is often used to find association rules in data mining applications with association rule techniques. 

Association Rules Evaluation by a Hybrid Multiple Criteria Decision Method

2011 ◽  
Vol 2 (3) ◽  
pp. 14-25
Author(s):  
Zhen Zhang ◽  
Chonghui Guo
Keyword(s):  
Association Rules ◽  
Association Rule ◽  
Multiple Criteria ◽  
Topsis Method ◽  
Market Basket Analysis ◽  
Interestingness Measures ◽  
Market Basket ◽  
Decision Method ◽  
Domain Information

Various rules can be generated from databases by using association rule algorithms, but only a small number of these rules may be selected for implementation due to the limitations of resources. Accordingly, evaluating the quality of these rules becomes a hot topic in the data mining field. Based on multiple criteria decision theory, a framework for evaluating the mined association rules using TOPSIS method with combination weights is proposed, which takes into account both objective interestingness measures and the users’ domain information. An example of market basket analysis is applied to illustrate the applicability of this method.

Research on Teaching Quality Evaluation Using Data Mining Technique

2014 ◽  
Vol 926-930 ◽  
pp. 4582-4585
Author(s):  
Ai Feng Li ◽  
Ying Hu ◽  
Wen Jing Zhao
Keyword(s):  
Data Mining ◽  
Decision Tree ◽  
Association Rule ◽  
Quality Evaluation ◽  
Teaching Quality ◽  
Data Mining Technique ◽  
Higher Education System ◽  
Potential Factors ◽  
Rule Method ◽  
Using Data

—In this paper, we employ data mining (DM) technique to analyze various potential factors which impact the in-class teaching quality evaluation. Based on an effective dataset, we first exploit association rule method to mine the relationship between the teacher’s attributions, such as title, degree, age, seniority, and load, and the in-class teaching quality evaluation results. Then, we construct the decision tree of course’s attributions to reveal how the course’s attributions, such as property, credit, week hour, and number of students, impact the in-class teaching quality evaluation results. Our mined rules can provide effective guidance to talent development, teaching management, and input of talent in higher education system. Index Terms—data mining, decision tree, association rule, teaching quality evaluation

Sign in / Sign up

Export Citation Format

Share Document