Market orientation and performance of agro-food value chains in developing and emerging markets : the case of maize, teff, and beans seed supply chains in Ethiopia

Conceptual Approaches to Managing in Emerging Markets

The Oxford Handbook of Management in Emerging Markets ◽

10.1093/oxfordhb/9780190683948.013.2 ◽

2018 ◽

pp. 34-54

Author(s):

Robert Grosse ◽

Klaus E. Meyer

Keyword(s):

Emerging Markets ◽

Supply Chains ◽

International Business ◽

Emerging Market ◽

Global Value Chains ◽

Value Chains ◽

Institutional Environments ◽

International Network ◽

Demand Patterns

This chapter raised two issues as a basis for structuring our thinking about international business in emerging markets. First, the question is raised regarding whether new theory is needed to study IB in emerging markets, or if existing theories can be extended to cover these geographic and institutional environments adequately. Second, the chapter presents the perspective of emerging markets fitting into global value chains, demonstrating how they fit into both supply chains and demand patterns. So, thinking about strategies for operating a foreign MNE in an emerging market and fitting an EM firm into an international network are both enhanced by looking at the firm(s) in the context of global value chains.

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A complex systems model for transformative supply chains in emerging markets

International Journal of Emerging Markets ◽

10.1108/ijoem-02-2017-0044 ◽

2019 ◽

Vol 15 (1) ◽

pp. 50-69

Author(s):

Ruth Yeoman ◽

Milena Mueller Santos

Keyword(s):

Supply Chain ◽

Emerging Markets ◽

Supply Chains ◽

Complex Adaptive Systems ◽

Adaptive Systems ◽

Emerging Market ◽

System Level ◽

Value Chains ◽

Content Type ◽

Complex Adaptive

Purpose Corporations operating global value chains must grapple with a multiplicity of ethical and practical considerations, most notably when value chains extend to emerging markets. Such contexts involve interactions with diverse stakeholders who possess the ability to impact supply chain performance, but who also bring conflicting needs, values and interests. The purpose of this paper is to outline a transformative model of supply chain fairness, arguing that adopting plural fairness principles and practices generates a higher fairness equilibrium which includes all affected stakeholders in the production of fairness outcomes, with consequent positive organizational and system level impacts. Design/methodology/approach Through a philosophically informed overview of the literature on organizational fairness, the paper applies fairness to the management of supplier relations to identify the institutional features of ethically sustainable supply chains. The proposed conceptual model uses a complex adaptive systems approach (CADs), supplemented by describing the contribution of fairness norms and practices. Findings This paper argues that a transformative approach to supply chain fairness can suggest new structures for interaction between firms, stakeholders, mediating institutions and governments. Originality/value Emerging market supply chains are facing significant changes. Adopting a complex adaptive systems perspective upon stakeholder relationships, this paper offers insights from the theoretical literature on fairness, and proposes a normative model of supply chain fairness which accounts for both the normative and empirical aspects of relational complexity.

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Channel Collaboration, Market Orientation and Performance Advantages: Discovering Developed and Emerging Markets

The International Review of Retail Distribution and Consumer Research ◽

10.1080/09593960701631482 ◽

2007 ◽

Vol 17 (5) ◽

pp. 423-445 ◽

Cited By ~ 26

Author(s):

Saara Hyvönen ◽

Matti Tuominen

Keyword(s):

Emerging Markets ◽

Market Orientation ◽

And Performance

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Governance of market-oriented fresh food value chains: export chains from New Zealand

International Food and Agribusiness Management Review ◽

10.22434/ifamr2017.0063 ◽

2018 ◽

Vol 21 (2) ◽

pp. 249-268 ◽

Cited By ~ 9

Author(s):

Jacques Trienekens ◽

Mariska van Velzen ◽

Nic Lees ◽

Caroline Saunders ◽

Stefano Pascucci

Keyword(s):

New Zealand ◽

Market Orientation ◽

Value Chain ◽

Shared Governance ◽

Network Governance ◽

Value Chains ◽

A Value ◽

Fresh Food ◽

Food Value ◽

Global Food

The competition in international food markets is increasingly moving towards products with higher levels of added value and higher degrees of differentiation, requiring companies to become more market-oriented. Market orientation is ‘the extent to which an actor in the marketplace uses knowledge about the market, especially about customers, as a basis for decision-making on what to produce, how to produce it, and how to market it’. Market orientation comprises three constructs: market intelligence generation, dissemination and responsiveness. Value chain governance can facilitate market orientation requirements. Value chain governance includes network governance, contracting and informal relationships. Knowledge about how governance can facilitate a value chain’s market orientation is limited. Therefore, the aim of this study is to explore how the governance of a global food value chain can facilitate the value chain’s market orientation. The study applies a multiple case study design. Four in-depth case studies were conducted on global food value chains from New Zealand to Western Europe dealing with the products apples, kiwis, venison and lamb. Interviews were conducted with actors from these four value chains in the Netherlands as well as in New Zealand. In each value chain actors with similar functions were interviewed in order to make the results comparable. Analysis of the case studies shows that network governance (i.e. leadership, shared governance and facilitation), contractual agreements (i.e. type and content: price, volume, quality) and informal relationships (i.e. trust and commitment) can contribute to the market orientation of a value chain. Leaderships and shared governance, in combination with good informal relationships in the chain, as well as contractual incentives, are main contributors to market orientation in global fresh food value chains. The paper adds to the still very scarce literature on governance of value chains and market orientation of value chains.

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Listening to the Voice of the Patients: The Marketing Function, Market Orientation and Performance in Hospitals in Emerging Markets

Studies on Ethno-Medicine ◽

10.31901/24566772.2015/09.01.04 ◽

2015 ◽

Vol 09 (01) ◽

Author(s):

E. Asuman Atilla

Keyword(s):

Emerging Markets ◽

Market Orientation ◽

Marketing Function ◽

And Performance ◽

The Voice

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When challenges impede the process

Management Decision ◽

10.1108/md-09-2018-1056 ◽

2019 ◽

Vol 57 (4) ◽

pp. 995-1017 ◽

Cited By ~ 20

Author(s):

Yogesh Kumar Sharma ◽

Sachin Kumar Mangla ◽

Pravin P. Patil ◽

Shaofeng Liu

Keyword(s):

Supply Chains ◽

Circular Economy ◽

Point Of View ◽

Value Chains ◽

Policy Makers ◽

Content Type ◽

Food Supply Chains ◽

Developed Nations ◽

Food Value

Purpose The food organisations are pushing to adopt circular economy initiatives to enhance economic–ecological–social sustainability of supply chains. The adoption of circular economy and sustainability aspects is complex from the point of view of developing nations compared to the developed nations. In this sense, the purpose of this paper is to develop a model of the challenges for implementing the successful circular economy-led sustainability concepts in food supply chains in emerging economies, especially in the Indian context. Design/methodology/approach The authors recognised 11 circular economy-led sustainability-related challenges and analysed appropriate interactions among the identified challenges. The Delphi method was used for the confirmation of identified challenges. The challenges were identified initially with the help of literature. Interpretive structural modelling method was used for modelling the challenges. In addition, MICMAC analysis was used for classifying the challenges based on their dependence and driving power. A case study of diary food processing company in India was conducted. Findings According to the findings, poor government policies, lack of technology and techniques and lack of farmers’ knowledge and awareness come under the driving challenges. Practical implications Understanding of circular economy-led sustainability-related challenges would help managers and policy makers in the sustainable management of natural resources in food value chains. Originality/value This is one of the initial works conducted on identifying and evaluating the challenges to circular economy-based sustainability aspects in food value chains.

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