The Reality of the Use of Customer Relationship Management (CRM) by the Employees of the Department of Social Services in the Deanship of Students Affairs at Sultan Qaboos University, the Sultanate of Oman

The advent of mobile Internet era brings both opportunities and challenges to understanding customer value in the field of customer relationship management. Traditional customer relationship management theory and practice focus on the transaction value created by individual customers and do not take into consideration enough to the huge potential commercial value behind the interaction and connection among people by means of online social services in the mobile Internet era. Towards this end, this study first analyses the new characteristics of customer behaviour in the mobile Internet era. Second, the study proposes the integrated customer value model in three dimensions of purchase value, interactive value, and marketing diffusion value with 13 indicators based on the complex network theory and RFM model, considering the value created by connection and interaction among customers. Finally, the study discusses the eight types of customer clusters and the corresponding differentiate customer relationship management strategies in the era of mobile Internet based on the integrated customer value model. This study enriches the theory of customer value in the field of customer relationship management and also helps company better practice the innovation and change in the management of relationship with customer in the mobile Internet era.

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Sustainable Customer Relationship Management (susCRM): In research and practice

PsycEXTRA Dataset ◽

10.1037/e605322012-019 ◽

2011 ◽

Author(s):

Max Ruhwinkel ◽

Klaus D. Wilde

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Research And Practice

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Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

Jurnal Sisfokom (Sistem Informasi dan Komputer) ◽

10.32736/sisfokom.v7i2.558 ◽

2018 ◽

Vol 7 (2) ◽

pp. 180

Author(s):

Wiyanto Wiyanto ◽

Fajar Butsianto ◽

Karsito Karsito

Keyword(s):

Information Technology ◽

Information System ◽

Medical Record ◽

Customer Relationship Management ◽

Unified Modeling Language ◽

Relationship Management ◽

Customer Relationship ◽

Design System ◽

System Validation ◽

Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

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