scholarly journals An effect of value co-creation on student benefits in COVID-19 pandemic

2021 ◽  
Vol 13 ◽  
pp. 184797902110583
Author(s):  
Byung–Hak Leem
Keyword(s):  
Higher Education ◽  
Online Education ◽  
Service Marketing ◽  
Service Dominant Logic ◽  
Creation Process ◽  
Dominant Logic ◽  
A Value ◽  
Education Environment ◽  
Education Platform ◽  
Student Benefits

The study is to propose a theoretical framework for a value co-creation process based on Service Dominant logic and to explore the effect of value co-creation on student benefits in a higher education environment. We applied value co-creation in an online education platform during the COVID-19 pandemic and conducted an empirical analysis on the value co-creation theory in higher education. We found the following results. First, co-production not only directly affects the value-in-use, but also affects student benefits, consisting of satisfaction and loyalty. Second, value-in-use also has a direct effect on student benefits and is more important than co-production in increasing student benefits in an online education platform. This study extends the Service Dominant logic theory by applying the Service Dominant logic, which has been widely studied in service marketing, to the higher education environment. This study also helps university stakeholders to understand the value of online education platform, understand the diversification of online education modalities, and understand the perspective of students as co-creator.

scholarly journals Reflections on student‐university interactions for next generation learning

2012 ◽  
Vol 24 (2) ◽  
pp. 328-342 ◽  
Author(s):  
David H. Wong
Keyword(s):  
Higher Education ◽  
Value Creation ◽  
Higher Education Institutions ◽  
Service Dominant Logic ◽  
Student Interactions ◽  
Content Type ◽  
Creation Process ◽  
Dominant Logic ◽  
E Learning ◽  
Value Creation Process

PurposeThe purpose of this paper is to draw attention to the implications of an e‐learning strategy – a strategy that is increasingly employed with greater intensity by many higher education institutions, by re‐examining the value creation process from a service‐dominant logic perspective.Design/methodology/approachA model of student‐faculty and student‐student interactions using interactive Web 2.0 technologies in e‐learning is offered and explained using literature from service‐dominant logic research.FindingsThis perspective fundamentally alters the mindset of higher education institutions that have traditionally devised strategies to deliver value through its products and services. The new focus provided by service‐dominant logic is for higher education institutions to acknowledge that they can only facilitate the value creation process by fostering interactions, constructing learning activities that enable enriching learning experiences and creating structures to support these experiences.Practical implicationsKey challenges for higher education institutions are discussed that include implications for exclusion marketing, perceived value for money, and policy issues.Originality/valueThis paper provides a fresh perspective, and a new line of thinking with regard to how value is co‐created by both faculty and students through a set of experiences within student‐faculty and student‐student interactions. It therefore potentially directs a new path of research in the area.

Service-Dominant Logic and Nonprofit Organizations: A Value Creation Perspective

2019 ◽  
pp. 1-19 ◽  
Author(s):  
Renata Klafke ◽  
Flávio Von Der Osten ◽  
Simone R. Didonet ◽  
Ana Maria M. Toaldo
Keyword(s):  
Nonprofit Organizations ◽  
Value Creation ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
A Value

scholarly journals Towards A Value-Dominant Logic of Marketing

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Hunter Hastings ◽  
Fernando Antonio Monteiro Christoph D´´´Andrea ◽  
Per Bylund
Keyword(s):  
Value Creation ◽  
Market Process ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
A Value ◽  
Subjective Value ◽  
The Individual

Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of Marketing: that of value creation. Specifically, we draft a Value-Dominant Logic. We provide ten foundational premises stemming from the recognition that value is subjective and, consequently, cannot be created by entrepreneurs or firms. Entrepreneurs and firms propose value, but subjective value can only be perceived, created and thus experienced in the individual consumer’s mind. By adopting the perspective that logically follows from this understanding, the disciplines of management and marketing will be better able to narrow the uncertainties of the market process, and entrepreneurs can make better decisions about how to help consumers overcome felt uneasiness by adopting their proposed solutions.

MOOC for Student Learning and Active Engagement

2018 ◽  
pp. 127-146
Author(s):  
K. Saravanan
Keyword(s):  
Higher Education ◽  
Online Education ◽  
Student Learning ◽  
Online Courses ◽  
Future Research ◽  
Active Engagement ◽  
On Demand ◽  
Student Community ◽  
Research Challenges ◽  
Education Platform

Online education is currently led with MOOC education platform in a scalable way to satisfy the need of the specialized student community. With the adoption of MOOC, students not only study for course credits, but also to learn the newest technologies in the market. Several MOOC providers offer thousands of online courses using knowledge experts in the fields. Thus, MOOC fills the knowledge gap between the academics and industry by offering the on-demand courses, which may not be available in the course curriculum. These MOOC courses are offered either free or payment. At the successful completion of the course, most MOOC platforms give the certification to the participants. MOOC is already doing revolution in higher education and online education. This chapter deals with MOOC model and its evolution and need. The different types and categories of MOOCs are listed. The different MOOC providers and their course criteria are also discussed. This chapter identifies and narrates the implementation issues in the MOOC model. The future research challenges are also summarized.

scholarly journals Improving Society by Improving Education through Service-Dominant Logic: Reframing the Role of Students in Higher Education

2019 ◽  
Vol 11 (19) ◽  
pp. 5292 ◽  
Author(s):  
Montserrat Díaz-Méndez ◽  
Mario R. Paredes ◽  
Michael Saren
Keyword(s):  
Higher Education ◽  
Management Practices ◽  
Business Sector ◽  
Service Dominant Logic ◽  
Traditional Management ◽  
Dominant Logic ◽  
Critical Literature

The role of higher education (HE) in the development of societies is an unquestionable fact, and its management has traditionally been a major concern of governments. Lately, there has been worldwide debate on whether universities should adopt traditional management practices as applied in any business sector. This paper questions the adoption of these practices, because they tend to simplify the complexity of this service, and argues that service-dominant logic (SDL) is a more appropriate approach to manage HE institutions. It envisions HE as a complex system where many actors interact to co-create value and focuses on the student–teacher dyad. Through a critical literature review, this paper states that the increasing established analogy of the ‘student–customer’ and ‘teacher–provider’, adopted to simplify the complexity of the HE service and thus allow the implementation of traditional management practices, jeopardizes the sustainability of social development due to its effects on the long-term quality of professionals’ training. Then, under the frame of SDL, we define students as co-creators of value (rather than customers) and teachers as value proposers, providing new insights to the debate and critical new recommendations for policymakers and universities to manage this critical relationship.

Service-dominant logic and the festival experience

2016 ◽  
Vol 7 (3) ◽  
pp. 237-254 ◽  
Author(s):  
Christine M. Van Winkle ◽  
Jill N.H. Bueddefeld
Keyword(s):  
Performing Arts ◽  
Future Research ◽  
Service Dominant Logic ◽  
Content Type ◽  
Creation Process ◽  
Dominant Logic ◽  
Arts Festivals ◽  
Descriptive Account ◽  
Practical Implications ◽  
Insight Into

Purpose The purpose of this paper is to understand the process of value co-creation by examining festival attendees’ perspectives of their festival experiences. Service-dominant logic (SDL) is used as a framework to understand the how value is co-created in the festival setting. Design/methodology/approach Using a SDL approach and personal meaning mapping methods, this research offers insight into how value is co-created by the attendee, festival, and influential others. Findings This research found that personal, social, cultural, physical, place, and arts presentation domains come together to add value to the festival experience. Research limitations/implications This research adds insight into the value co-creation process if festival settings. SDL is examined in relation to findings and re-conceptualized based on findings. This research was not intended to generalize all performing arts festivals but instead provided a detailed descriptive account of the experiences offered by performing arts festivals examined. Practical implications These findings contribute to the understanding of how co-created experiences can be developed, marketed and managed and provide insight into areas of future research to better understand the co-creation process in event contexts. Originality/value By providing a framework for understanding the festival experience, employing SDL, and using of experiential assessment methods across festivals, this research fulfils an identified need for an in-depth understanding of the co-created meanings of festival experiences.

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