The Effects of Perceived Benefit of OTA Users on Perceived Value and Intention to Co-Create : Focusing on the Value-based Adoption Model

2020 ◽  
Vol 24 (3) ◽  
pp. 275-292
Author(s):  
Sora Min ◽  
◽  
Seulki Lee ◽  
Youngtaek Kim
Keyword(s):  
Perceived Value ◽  
Perceived Benefit ◽  
Adoption Model

The role of personalization on continuance intention in food service mobile apps

2019 ◽  
Vol 31 (2) ◽  
pp. 734-752 ◽  
Author(s):  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Perceived Risk ◽  
Mobile Apps ◽  
Perceived Value ◽  
Food Service ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Perceived Benefit ◽  
Privacy Calculus

PurposeThis paper aims to examine consumers’ behaviors toward personalized services offered by branded mobile apps in the food service industry by applying privacy calculus theory and technology acceptance model (TAM). Further, this research identified the moderating role of technology anxiety.Design/methodology/approachAn online survey was carried out to investigate the role of personalization on continuance intention toward branded mobile apps. In total, 348 valid responses were analyzed to test hypotheses using structural equation modeling.FindingsThe results show that personalization had significantly affected perceived benefit, perceived risk and perceived ease of use. Perceived benefit had positive effects on perceived value of disclosure, but perceived risk did not affect perceived value of disclosure. Perceived value of disclosure and perceived ease of use were linked to trust. Trust, in turn, positively affected intentions to use mobile apps. With regard to the moderating effect of technology anxiety, it had a significant moderating impact on the relationship between personalization and perceived risk. However, it did not moderate the relationship between personalization and perceived benefit.Practical implicationsThe findings of this study could provide useful theoretical and practical implications related to the successful implementation of mobile marketing.Originality/valueThis study proposes the integrated model of privacy calculus theory and the TAM for deeper understanding of the customers’ responses toward personalization of branded mobile apps.

scholarly journals Perceived Value Influencing the Household Waste Sorting Behaviors in Rural China

2020 ◽  
Vol 17 (17) ◽  
pp. 6093
Author(s):  
Ying Ma ◽  
Mansoor Ahmed Koondhar ◽  
Shengke Liu ◽  
Huiling Wang ◽  
Rong Kong
Keyword(s):  
Low Income ◽  
Perceived Value ◽  
Income Group ◽  
Policy Implications ◽  
Shaanxi Province ◽  
Household Waste ◽  
Time Cost ◽  
Material Cost ◽  
Perceived Benefit ◽  
Waste Classification

Waste sorting is the cardinal measurement to solve the problem of low efficiency of rural environmental governance and to alleviate environmental pollution by reduction, recycling, and harmlessness in rural areas. However, non-excludable and non-rival features of public goods easily cause a wide free-rider problem, which results in a low frequency of participation in the waste sorting of rural people. Based on the theory of the utility maximization of the rational economic man, this paper investigates survey data of 688 farm households in three cities and three counties of Shaanxi Province to explore the effect of the perceived value on the household waste classification behavior based on cost-benefit analysis. The results show that perceived benefit and perceived cost are important perceived value factors affecting farmers’ participation in waste sorting. Specifically, the spiritual benefit of the perceived benefit has a significantly positive impact on classification behavior, while the time cost, physical cost, and material cost of the perceived cost have a negative impact on waste classification behavior. Further study of the heterogeneity of income impact shows that time cost only has a significant impact on the high-income group of farmers’ classification behavior, while spiritual benefit and learning cost only affect the low-income group of farmers’ waste classification behavior. Material cost has different influence directions on high- and low-income groups. In view of the aforementioned findings, this study highlights corresponding policy implications from the perspective of perceived benefit and perceived cost.

scholarly journals Analysis of Perceived Value and Travelers’ Behavioral Intention to Adopt Ride-Hailing Services: Case of Nanjing, China

2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Ke Lu ◽  
Xuefen Wang
Keyword(s):  
Empirical Analysis ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Sociodemographic Factors ◽  
Policy Support ◽  
Concept Model ◽  
Intention To Adopt ◽  
Perceived Benefit ◽  
Negative Effect ◽  
The Empirical Analysis

This study explored travelers’ behavioral intention to adopt ride-hailing services. With regard to perceived value, several factors related to perceived benefit and perceived sacrifice were considered. Moreover, subjective norm and perceived policy support were further introduced into the concept model. After the construction of the concept model, an empirical analysis was put forward to test the hypotheses proposed. In addition, the effect of sociodemographic factors and usage frequency was further investigated. The empirical analysis was based on a survey that put forward in Nanjing, China. The results demonstrate that perceived value is positively related to behavioral intention. And factors of perceived benefit are related to perceived value positively, while factors of perceived sacrifice have a negative effect on perceived value.

scholarly journals Research on the Development of Online Paid Q & A Platform from the Perspective of Perceived Value

2020 ◽  
Vol 9 (2) ◽  
pp. 92
Author(s):  
Yihao Zhang
Keyword(s):  
Perceived Value ◽  
Online Payment ◽  
Perceived Benefit

<p>After the rise of online paid Q &amp; A platform in 2016, the development of online paid Q &amp; A platform has become a bottleneck. In order to promote the development of online paid Q &amp; A platform, the bottleneck of paid Q &amp; A platform is analyzed from the perspective of perceived value. The perceived value is enhanced by the technical characteristics of the perceived cost and the usefulness and entertainment of the perceived benefit. Research shows that perceived value can enhance the development of online paid Q &amp; A platforms. On this basis, this paper puts forward some relevant countermeasures for the development of online payment Q &amp; A platform.</p>

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