A Study on the Perceived Value of Video Conferencing Platform: Focused on Heuristic-Systematic Model and Value-based Adoption Model

2021 ◽  
Vol 12 (2) ◽  
pp. 205-222
Author(s):  
To-Diem-Hang Tran ◽  
Min-Sook Kim
Keyword(s):  
Video Conferencing ◽  
Perceived Value ◽  
Heuristic Systematic Model ◽  
Adoption Model

scholarly journals Integrating TAM, VAM, PAM and Security Perception in The Intention of Fintech Service Usage

2021 ◽  
Vol 21 (3) ◽  
pp. 198
Author(s):  
Aglis Andhita Hatmawan ◽  
Abdul Rohman Taufiq
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Value ◽  
Quantitative Approach ◽  
Perceived Benefits ◽  
Service Usage ◽  
Comparative Result ◽  
Main Requirement ◽  
Adoption Model ◽  
Acceptance Model

This study is meant to develop a TAM (Technology Acceptance Model) by integrating a VAM (Value-based Adoption Model), PAM (Pos Acceptance Model) and security perceptions. The frameworks of the theories are expected to deeper explain the perspective perceived by fintech services users in terms of security, perceived value, benefits, and satisfaction in using fintech. Survey through a quantitative approach combined with explanatory research in Madiun Residency. The results showed that all hypotheses proposed in this study were accepted. Security is the main requirement for people to continue or discontinue using fintech services. Perceived value is a comparative result influenced by the amount of sacrifice that is given and the perceived benefits. People who are satisfied and tends to assume that the fintech service is valuable, will most likely continue using the fintech service. Therefore, it can be concluded that TAM, VAM, PAM and security perceptions are a unified whole in understanding one's behaviour in adopting technology such as fintech services. Keywords-TAM; VAM; PAM; Security Perception; Fintech

scholarly journals The Integration of the Technology Acceptance Model and Value-Based Adoption Model to Study the Adoption of E-Learning: The Moderating Role of e-WOM

2022 ◽  
Vol 14 (2) ◽  
pp. 815
Author(s):  
Ying-Kai Liao ◽  
Wann-Yih Wu ◽  
Trang Quang Le ◽  
Thuy Thi Thu Phung
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Word Of Mouth ◽  
Service Providers ◽  
Perceived Value ◽  
E Learning ◽  
Adoption Model ◽  
Acceptance Model ◽  
Moderating Role

The Technology Acceptance Model (TAM) has lately been utilized in a number of studies to investigate why people reject or adopt new technologies like mobile commerce or e-learning. However, several studies have found weaknesses in TAM’s ability to predict consumers’ purchase intention behavior. To compensate for TAM’s weaknesses, this study presents a model that integrates all of TAM’s components with the Value-Based Adoption Model (VAM). The perceived benefits and sacrifices were considered to provide a list of the implications for both researchers and e-learning service providers. Furthermore, the moderating role of e-word of mouth was utilized to examine the relationship between attitude, intention, perceived value, and intention toward e-learning, in order to match the current circumstances with the growing popularity of social networks. This study was conducted with a quantitative analysis by using data collected from survey 417 e-learning consumers. Except for perceived fee, which has a negative effect on perceived value, the results demonstrate that all hypotheses of latent correlations in TAM and VAM were strongly significant. Furthermore, attitude and perceived value have a significant role in determining consumer adoption of e-learning. Consumers’ perceived value will be driven by the high and low levels of the moderating influence of e-word of mouth, influencing their intention toward e-learning. Since e-learning is an effective sustainable education system, the result of this study can provide a good solution to facilitate e-learning in current and future conditions.

scholarly journals Augmented Reality in Shopping Tourism: Boosting Tourism Development Through Innovation in Barcelona

2021 ◽  
Vol 11 (1) ◽  
pp. 1-10
Author(s):  
Jonathan Gomez Punzon
Keyword(s):  
Augmented Reality ◽  
Technology Adoption ◽  
Online Survey ◽  
Perceived Value ◽  
Tourism Development ◽  
Technology Adoption Model ◽  
Adoption Model ◽  
The Impact

Abstract This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies. An online survey detected outcomes and offered insights for enrichment similar tourism areas using AR. The findings are positive, demonstrating significant funding for making use of augmented reality initiatives. This investigation confirms the strength of the Technology Adoption Model (TAM) within the framework of innovative use in a touristic neighbourhood. The study, thus, supports the current use and expansion of the TAM hypothesis by focusing on the less studied shopping tourist's context. The outcomes provide recommendations for the design of AR projects for segmented tourism experiences, comprising the importance of making AR tourism experiences more enjoyable, pleasant, and exciting, and this research demonstrates that AR practices can enhance tourists’ perceived value. By examining the data collected from 415 tourists in the Gaudí neighbourhood who were willing to enjoy shopping experiences, the outcomes illustrate a correlation between AR tourism experiences and perceived value. Hence, this validated that AR acceptance enables the connection between tourists’ perceived value of the Gaudí neighbourhood and AR technology's usability.

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