scholarly journals ASSESSING THE PURCHASE INTENTION OF MALAYSIAN GENERATION Y IN MOBILE SHOPPING

2016 ◽  
Vol 2 (5) ◽  
pp. 424
Author(s):  
Zuhal Hussein
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Mobile Shopping

scholarly journals An Empirical Research on Factors Influencing Purchase Intention of Mobile Shopping

2018 ◽  
Vol 1 (6) ◽  
pp. 115
Author(s):  
Luo Yong ◽  
Li Shenghua
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Factor Model ◽  
Influencing Factor ◽  
Perceived Value ◽  
Equation Modeling ◽  
Flow Experience ◽  
Font Size ◽  
Mobile Shopping ◽  
The Impact

<p><span style="font-size: xx-small;">Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">the influencing factor model of Smartphone users’ </span></span><span style="font-size: xx-small;">purchase intention. The paper aims to understand <span style="font-size: xx-small;">the impact of Flow experience in the intention </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">of mobile shopping in China. To address this, an </span></span><span style="font-size: xx-small;">empirical study with 430 subjects was carried </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the </span></span><span style="font-size: xx-small;">method of factor analysis, descriptive statistics </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">and structural equation modeling. The results indicate that flow experience has a significant </span></span><span style="font-size: xx-small;">positive effect on the purchase intention of </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">mobile shopping, and customer innovation has a direct effect on flow experience which in turn </span></span><span style="font-size: xx-small;">impacts purchase intention. Furthermore, this </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">study also reveals that perceived value influence mobile shopping deeply. </span></span></span></p><p><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><strong>Key words: </strong></span></span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">Mobile shopping </span></span></p>

scholarly journals The Determinants of Repeat Purchase Intention for Luxury Brands among Generation Y Consumers in Malaysia

2017 ◽  
Vol 13 (9) ◽  
pp. 125
Author(s):  
Mohammad Hussain
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Academic Research ◽  
Critical Factor ◽  
Target Market ◽  
Luxury Brands ◽  
Hedonic Value ◽  
Goods Market ◽  
Repeat Purchase ◽  
Repeat Purchasing

Repeat purchasing has now become a critical factor for marketers, especially in the luxury goods market. Repeat purchasing not only saves costs (as opposed to attracting new customers), but increases sales as well. Both past and current researchers have been keen in investigating what drives consumers to repeat their purchase. The purpose of this academic research is to examine the relationship between Hedonic Value (HV), Satisfaction (S), Consumer Inertia (CI) and Product Attribute (PA) with the Repeat Purchase Intention (RPI) for luxury brands among Generation Y consumers in Malaysia. As such, eight luxury brands have been selected to investigate the consumer behaviour of consumers in Malaysia, in relation to the repeat purchase intention. This is a quantitative study that collected data from 134 respondents. Findings reveal that Hedonic Value and Satisfaction have positive and significant correlation with Repeat Purchase Intention, with Satisfaction being the strongest predictor of Repeat Purchase Intention. The findings can be used by marketers in Malaysia to aid them in creating marketing strategies to maintain their current customer base, as well as attract new customers to purchase their luxury brands within their target market. This study can also motivate current researchers to further investigate in the field of luxury brands, in an attempt to bridge the gap between luxury brands and Repeat Purchase Intention.

Factors affecting purchase intention on mobile shopping web sites

2009 ◽  
Vol 19 (4) ◽  
pp. 442-458 ◽  
Author(s):  
Hsi‐Peng Lu ◽  
Philip Yu‐Jen Su
Keyword(s):  
Web Sites ◽  
Purchase Intention ◽  
Factors Affecting ◽  
Mobile Shopping

scholarly journals Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Daowd ◽  
Ruaa Hasan ◽  
Tillal Eldabi ◽  
Piyya Muhammad Rafi-ul-Shan ◽  
Dongmei Cao ◽  
...  
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Online Survey ◽  
Source Credibility ◽  
Point Of View ◽  
Consumer Decision Making ◽  
Content Type ◽  
Factors Affecting ◽  
Argument Quality ◽  
The Impact

PurposeWith the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is specially the case when considering Generation Y (Millennials), who are old enough to be independent buyers and young to be almost immersed in online living. This article aims to assess the impact of eWOM on purchase intention by developing a conceptual model of hypotheses encompassing a multitude of factors that may be associated with this relationship.Design/methodology/approachThe researcher investigates what factors impact eWOM credibility and make the consumer may adopt it when making a purchase. To examine our research model, a quantitative approach is employed for this purpose using a sample through online survey from Thailand – where there is a large number portion Generation Y consumer base.FindingsIt was found that source style as a visual attribute information is the most significant factor that may impact eWOM credibility in addition to source credibility, argument quality and source homophily, respectively.Practical implicationsFrom a practical point of view, it helps firms to understand what needs to be taken into consideration when building their marketing strategy.Originality/valueThis is believed to add significant insights into the eWOM literature by identifying its route of impact toward the purchase intention on Generation Y.

scholarly journals Purchase intention of frugal household appliances among generation y in Germany – modified tam approach

2021 ◽  
Vol 5 (2) ◽  
pp. 303-313
Author(s):  
Sandra Schneider
Keyword(s):  
Technology Acceptance ◽  
Generation Y ◽  
Purchase Intention ◽  
Developed Countries ◽  
Emerging Countries ◽  
Raw Material ◽  
Industrialized Countries ◽  
Consumer Group ◽  
Household Appliances ◽  
Frugal Innovations

Frugal innovations are characterized by a focus on the core product functions, high product quality, and the reduction of raw material and financial resources across the entire value chain. They were initially developed for people in emerging countries and focused on the unmet needs of people at the bottom of the pyramid (BOP). Different researches show that frugal innovations could also be interesting for people in industrialized countries. Existing literature indicates that customers in developed countries have different acceptance factors for frugal innovations than customers in emerging countries. The present study refers to this gap. For the first research, potential users of Generation Y from Germany are used. This generation comprised a large consumer group of more than 15 million people. They are characterized by their interest in sustainable products and social fairness. Household appliances such as washing machines, dishwashers, or coffee machines are used as a potential product group for frugal innovation in developed countries like Germany. They have been an integral part of daily life in industrialized countries for many years, but they are expensive and often highly sophisticated with many functions. The basis for the study is the Technology Acceptance Model (TAM) expanded based on the literature. A total of 12 hypotheses were derived and combined into a study model. The subject of the research was Generation Y in Germany. For model testing, a dataset of 463 participants was generated through an online survey from December 2020 to January 2021. A multi-equation structural model was created and evaluated with the variance-based procedure PLS-SEM to analyze the relationships. The results confirmed that even in the case of frugal household appliances, the opinion of third parties influences the usefulness and the purchase intention in Generation Y. Furthermore, there was an influence of environmental awareness on the attitude towards use. Despite the affinity for technological applications, the ease of use of a frugal household appliance was shown to influence the usefulness of frugal household appliances. Contrary to expectations, the performance expectations of household appliances and the possible price advantage did not influence usefulness within this consumer group. This study concluded with indications for future research approaches in this research area.

scholarly journals Increased Knowledge about Floral Preservatives Influences Consumers’ Perception of the Quality and Value of a Floral Arrangement Purchase

2013 ◽  
Vol 23 (2) ◽  
pp. 142-148
Author(s):  
Morgan M. Jenkins ◽  
Kimberly A. Williams ◽  
Laura A. Brannon
Keyword(s):  
Generation Y ◽  
Purchase Intention ◽  
Intent To Purchase ◽  
Intention To Purchase ◽  
Level 3 ◽  
Perception Of Quality ◽  
Level 1 ◽  
Four Levels ◽  
Level 2

This research examines whether knowledge about floral preservatives increases consumers’ perception of quality, purchase intention, and price of a floral arrangement. A survey was administered to 222 participants at two locations in Manhattan, KS. Seventy-three percent of respondents fell within Generation Y (18 to 30 years old). The survey instrument presented four levels of presentation of a floral arrangement that were associated with increasing knowledge about the use of floral preservatives on consumers’ perceptions about the quality and price of that arrangement, as follows: Level 1 showed a photo of a floral arrangement without preservatives; Level 2 showed the same photo of a floral arrangement with a small, unlabeled packet of preservatives; Level 3 showed the same photo of a floral arrangement with a large, clearly labeled packet of preservatives; and Level 4 showed the same photos as Level 3 but was presented after a 191-word message describing the three functions of floral preservatives. Participants of the survey rated the quality of a floral arrangement higher from Level 2 (presence of floral preservatives not explicit) to Level 3 (presence of floral preservatives explicit) and from Level 3 to Level 4 (after reading a message about floral preservatives’ function and effectiveness). Their intent to purchase the floral arrangement generally increased with each level of presentation. Females indicated intention to purchase flowers more frequently than males. Participants increased the price that they were willing to pay for the floral arrangement at each level of presentation, starting at $25.46 at Level 1 (no floral preservatives use indicated) to $29.19 at Level 4. Participants were more knowledgeable about the benefits of floral preservatives and believed that floral preservatives increased the value of floral arrangements after reading a message describing their function and effectiveness more so than before reading a message. The younger the respondent, the more willing they were to pay more for floral arrangements with floral preservatives. As consumers become more aware of the use of floral preservatives and more knowledgeable about how and why they are effective, they attribute higher quality to floral arrangements with preservatives, they are willing to pay more for arrangements with preservatives, and their purchase intention frequency increases. Florists should always use preservatives in their processing and construction of fresh floral arrangements, consider providing a message about the function and effectiveness of floral preservatives to their customers, and then market their use of these materials.

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