scholarly journals Purchase intention of frugal household appliances among generation y in Germany – modified tam approach

2021 ◽  
Vol 5 (2) ◽  
pp. 303-313
Author(s):  
Sandra Schneider

Frugal innovations are characterized by a focus on the core product functions, high product quality, and the reduction of raw material and financial resources across the entire value chain. They were initially developed for people in emerging countries and focused on the unmet needs of people at the bottom of the pyramid (BOP). Different researches show that frugal innovations could also be interesting for people in industrialized countries. Existing literature indicates that customers in developed countries have different acceptance factors for frugal innovations than customers in emerging countries. The present study refers to this gap. For the first research, potential users of Generation Y from Germany are used. This generation comprised a large consumer group of more than 15 million people. They are characterized by their interest in sustainable products and social fairness. Household appliances such as washing machines, dishwashers, or coffee machines are used as a potential product group for frugal innovation in developed countries like Germany. They have been an integral part of daily life in industrialized countries for many years, but they are expensive and often highly sophisticated with many functions. The basis for the study is the Technology Acceptance Model (TAM) expanded based on the literature. A total of 12 hypotheses were derived and combined into a study model. The subject of the research was Generation Y in Germany. For model testing, a dataset of 463 participants was generated through an online survey from December 2020 to January 2021. A multi-equation structural model was created and evaluated with the variance-based procedure PLS-SEM to analyze the relationships. The results confirmed that even in the case of frugal household appliances, the opinion of third parties influences the usefulness and the purchase intention in Generation Y. Furthermore, there was an influence of environmental awareness on the attitude towards use. Despite the affinity for technological applications, the ease of use of a frugal household appliance was shown to influence the usefulness of frugal household appliances. Contrary to expectations, the performance expectations of household appliances and the possible price advantage did not influence usefulness within this consumer group. This study concluded with indications for future research approaches in this research area.

1970 ◽  
Vol 38 (1) ◽  
pp. 38-61
Author(s):  
Timothy Reisenwitz

This study assesses the differences between Millennials (Generation Y) inadvanced and emerging countries, using the United States and Turkey. The purposeis to give marketers more direction in better addressing the needs of Millennialconsumers in advanced and emerging countries. Results showed that Millennialsin the United States are more satisfied with online purchases, have higher brandloyalty, and were more risk-averse compared to the Millennials from Turkey. Thereare no significant differences between the two countries in terms of social mediausage. This study enriches the existing literature and provides directions for furtherresearch.


2019 ◽  
Author(s):  
◽  
Hala Chmaissani

With the advancement in information technology, researchers are realizing the remarkable potentials that big data technology can bring to the healthcare field by enhancing the efficiency of its workflow. Big data is suggested to play an essential role in the progression of the healthcare field as it provides tools to collect, organize, and analyze large structured or unstructured volumes of data. This gathered data can help in decision making. It has been contributing in the process of health care delivery and the discovery of specific diseases. Despite that, not all healthcare institutions are utilizing big data technology in their operations. This study is conducted to understand the acceptance of big data technology by healthcare institutions such as hospitals, laboratories, and medical equipment companies operating in emerging countries versus developed countries. While consonance on the importance of big data exists, results show that perceptions and attitudes toward big data usage are driven by different factors across countries.


1982 ◽  
Vol 21 (4) ◽  
pp. 329-333
Author(s):  
Rashid Aziz

The book under review is a concise but fairly in-depth study of the prospects for export diversification from the Less Developed Countries (henceforth labeled as LDCs) particularly to Developed Countries (henceforth labeled as OCs). Given the multiple problems faced by the LOCs in exporting to the OCs - protectionist policies with regards to manufactured exports, volatility of prices obtained for raw material exports, etc. - the study analyses the potential for following an intermediate route. The important issues in the export of semi -processed and wholly processed raw materials are discussed. 111ese issues range from the problems and potentials for the location of processing facilities in the LOCs to the formulation of appropriate policies to encourage an export of processed goods rather than raw materials. Such policies will be useful both in solving the balance of-payments problems of the LDCs and in attaining the goal of the Lima Declaration and Plan of Action on Industrial Development and Co-operation, that called for 2S percent of world industrial production to be located in the LOCs by the year 2000.


2020 ◽  
Vol 14 (1) ◽  
pp. 7
Author(s):  
Bolortuya Enkhtaivan ◽  
Jorge Brusa ◽  
Zagdbazar Davaadorj

Immigration is a controversial topic that draws much debate. From a human sustainability perspective, immigration is disadvantageous for home countries causing brain drains. Ample evidence suggests the developed host countries benefit from immigration in terms of diversification, culture, learning, and brain gains, yet less is understood for emerging countries. The purpose of this paper is to examine the presence of brain gains due to immigration for emerging countries, and explore any gaps as compared to developed countries. Using global data from 88 host and 109 home countries over the period from 1995 to 2015, we find significant brain gains due to immigration for emerging countries. However, our results show that there is still a significant brain gain gap between emerging and developed countries. A brain gain to the developed host countries is about 5.5 times greater than that of the emerging countries. The results hold after addressing endogeneity, self-selection, and large sample biases. Furthermore, brain gain is heterogenous by immigrant types. Skilled or creative immigrants tend to benefit the host countries about three times greater than the other immigrants. In addition, the Top 10 destination countries seem to attract the most creative people, thus harvest the most out of the talented immigrants. In contrast, we find countries of origin other than the Top 10 seem to send these creative people to the rest of the world.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Chen

PurposeBoth foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries.Design/methodology/approachThe proposed hypotheses were tested in two studies, namely an experiment and a field experimental survey, with stimuli from two product categories.FindingsThe results of the two empirical studies with Chinese participants consistently demonstrate that revealing the actual country of origin of the brands undermines consumers' purchase intention for local brands that use foreign brand names, but does not impact consumers' purchase intention for foreign brands that use local brand names.Originality/valueThis research first investigates the effects of adapting the brand names into local language of developing countries for brands from developed countries on consumers' purchase intention, which provides new insight into the literature on foreign branding and country of origin effects as well as practical implications for brand managers.


2021 ◽  
Vol 11 (2) ◽  
pp. 720-726
Author(s):  
Maria Yarla parente ◽  
FABIANA LINHARES ◽  
RENATA ALBUQUERQUE COSTA ◽  
MÁRCIA FACUNDO ARAGÃO

Celiac disease (CD) is defined as an autoimmune pathology mediated by specific antibodies and is associated with genetic factors, which causes an inflammatory process of the intestinal mucosa in response to gluten ingestion. A study was conducted to evaluate some gluten-free cookie formulations using rice and green banana flour as raw material, and to evaluate the acceptance and chemical composition of the cookies elaborated. Three different cookie formulations were prepared to contain 100% rice flour, 50% rice flour and 50% green banana flour and 100% green banana flour. The following sensory attributes were evaluated: crispness, flavor, and overall impression, using the 9-point hedonic scale and purchase intention using the 5-point structured scale, to check the acceptance of cookies. The chemical composition of the formulation most accepted by sensory analysis was quantified. Sensory evaluation showed that all cookie formulations were accepted; however, the increase of the green banana flour content has resulted in lower acceptance, which may be due to the slightly bitter flavor that green banana flour gives the product. The most accepted cookie formulation had 15.78% protein, 0.80% ash, 4.31% moisture content, 12.35% lipid, and 66.77% carbohydrate. These nutritional characteristics are following Brazilian legislation. Therefore, all cookie formulations have marketing potential, which is very important, especially for people with gluten sensitivity.


2021 ◽  
Vol 4 (3) ◽  
pp. 134-139
Author(s):  
Inyang Etim Bassey ◽  
Effiong Eke Nta ◽  
Ekwutosi Offiong

The agriculture sector, the backbone of an economy, provides the basic ingredients to mankind and raw material for industrialization. It plays a strategic role in the process of economic development and growth. Leading industrialized countries of today were once predominantly agricultural economies and still dominate in agriculture. The agricultural sector contributes a major proportion of the national income and caters to a large workforce segment. However, one of the biggest security challenges in Nigeria lately is the expanding clashes between farmers and herders. Today, the conflict has spread over several regions in Nigeria and the Middle-Belt-Region specifically. It is against this foundation that this research is carried out to inspect how conflicts between farmers and herders influence food production, food accessibility, food stability, and food usage in the Middle Belt. The study is based on selected secondary sources and findings from the field research conducted in the Middle Belt region such as Benue, Taraba, Adamawa, Bauchi, Nasarawa, etc. The qualitative research techniques involved in-depth interviews with local people and direct observation. This study observes that the food insecurity in this region is driven by the constant clash between the farmers and herdsmen, which have inflicted fear of going to cultivate their farmland in the lives of these rural farmers, consequently leading to shortages in food production in the region.


2021 ◽  
Author(s):  
Yevhen Ivanov ◽  

The article looks into key challenges for Ukrainian economy caused by foreign trade intensification with China in 2020 when Ukraine’s exports to PRC increased by 98 per cent. The dynamics and main structural shifts in the UA-CN trade are analyzed. The structure of bilateral trade flows between the parties by degree of processing and value added is explored. It is revealed that Ukraine’s exports to China consists predominantly from raw materials and products of primary processing: mineral products (iron ore), cereals (maize), sunflower oil and its residues, ferrous metals, etc. The imports from China to Ukraine consists mainly from electrical machinery, mechanical appliances, articles of apparel, chemical products, iron and steel, etc. Comparative analysis of the commodity structure of Ukraine’s exports to PRC and to the EU is conducted. The analysis shows that, despite dominance of traditional and low value added goods in Ukrainian overall exports, the share of sophisticated manufactured goods in exports to the EU is much larger than in exports to China. It is substantiated that trade with China largely determines the raw material orientation of Ukraine's international specialization, while exports to developed countries are characterized by a relatively higher share of intermediate and consumer goods. To increase the efficiency of Ukraine’s foreign trade, it is considered that the best option is to focus on reducing dependence on imports from China by developing domestic production of appropriate consumer goods and increasing export flows to developed countries. The expediency of Ukraine's refusal to participate in the New Silk Road project is argued in favor of using the benefits of nearshoring strategy, which opens the opportunity to replace Chinese consumer goods in the EU market with Ukrainian ones under the EU-UA association agreement. The article briefly surveys some cases of successful implementation of this strategy by Ukrainian business, in particular the launch of exports of household appliances (electro-thermic coffee and tea makers, electric razors, washing machines, electric heaters) to the EU.


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