Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements

This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand awareness, and celebrity endorsement were underpinned by Stimulus Organism Response Model (S-O-R). The study included perceived intrusiveness as a moderator between the aforementioned antecedents and the sharing behaviour of OVAs. A total of 220 Millennial respondents was collected in Selangor, Malaysia. Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis showed that attitude and subjective norms significantly predict consumers’ intention to share OVAs. In terms of external antecedents, only celebrity endorsements were found to positively influence the sharing intention of OVAs. The study also revealed that perceived intrusiveness negatively moderates the effects of attitude and social norms on the intention to share OVAs.

Reviewer Acknowledgements for Asian Social Science, Vol. 18, No. 1

Reviewer Acknowledgements for Asian Social Science, Vol. 18, No. 1 2022.

Moderating Effect of Self-Efficacy in the Relationship Between Knowledge, Attitude and Environment Behavior of Cybersecurity Awareness

Today, cybersecurity is a growing issue in our education society to ensure a safe teaching and learning process for teachers and students. Reports and studies demonstrated that teachers and students are moderately aware of the cybersecurity threat surrounding them that could affect the learning curve and other fatal impacts. This study aims to identify the role of self-efficacy in the relationship between knowledge, attitude, and environment behavior of cybersecurity awareness. The researchers used a correlational design with a quantitative approach by using a questionnaire instrument to collect data from teacher respondents. A total of 350 teachers in took part in this survey voluntarily, distributed using social media applications in the midst of the Covid-19 pandemic. The researchers used the IBM SPSS Statistics to analyze the data descriptively and inferentially. The levels of knowledge, attitude, self-efficacy, and environment behavior of Malaysian school teachers towards cybersecurity awareness are low. Self-efficacy acts as a moderator in influencing the relationship between knowledge, attitude, and environment behavior of cybersecurity awareness. Strategies and programs need to be initiated by stakeholders to increase the self-efficacy of cybersecurity that could assist the positive change of environment behavior among teachers for teaching and learning benefit.

Saudi Viewers’ Perceptions of Attack on Titan Japanese Animation Online Series

This quantitative study examines Saudi viewers’ perceptions of the Japanese anime Attack on Titan. Data collection was undertaken by means of an online survey of 346 viewers of the animation, aged between fourteen and thirty-eight. The results indicated that the most popular characters were Levi, Eren, and Mikasa, with the least liked being the Armorer Titan, the Female Titan, Sasha, and Christa. The research found that the participants were attracted to scenes including fights between human and Titans, flying blood, and dialogue. The viewers expressed an interest in the unique scenario of the series, as well as each character’s tone of voice and facial expression. Finally, the hypothesis testing (Ho) of viewers’ tendency to like characters based on gender was accepted as confirmed by the 2-tail test (.042), i.e. the participants tended to prefer male characters. This study recommends that future research applies content analysis to provide further insights into the reasons behind the identified preference for male characters.

How to Influence Users’ Willingness to Explore the Use of Sports and Fitness Apps in China

The aim of this paper is to investigate how inertia affects users' willingness to explore the use of sports and fitness apps under the influence of status quo bias, and to explore the role of health goals in the process of exploring use based on goal setting theory. The population in this research is Chinese users who have already installed or used a sports and fitness app on their mobile device. Through an online survey technique, we collected 449 valid questionnaires by convenience sampling method. The results confirm that inertia negatively influences the users’ willingness to explore the use of sports and fitness apps and that inertia negatively influences perceived need, which, in turn, reduces the willingness to explore the use of sports and fitness apps; Furthermore, this study also verified health goal positive moderate the relationship between inertia and perceived need, as well as the relationship inertia and users’ willingness to explore the use of sports and fitness apps, revealing that health goals can effectively adjust for the effects of status quo bias in mobile fitness exercise. This study provides useful suggestions for the development and operation of sports and fitness app enterprises to help them make suitable marketing strategies according to users' needs, thus promoting the long-term development of sports and fitness app enterprises.

Research on the Production Technology and Inheritance Status of Southern Zhejiang Clamp-Resist Dyeing

As a national intangible cultural heritage of China, the southern Zhejiang Clamp-resist dyeing is a kind of blue quilt manufacturing technology used by ancient folk people. This kind of folk homescloths has its own unique folk aesthetic form, and its patterns are mostly monochrome square symmetrical baizi figures, opera figures and auspicious patterns. In the local customs of Zhejiang province, this kind of quilt is often used as a dowry for women when they get married (Zhang, 2010). In this paper, the author made an in-depth investigation and research on the technical details and inheritance of the southern Zhejiang Clamp-resist dyeing.

The Effect of Board Characteristics on Real Activities Manipulation in Tunisian Banks

The succession of financial scandals and resounding bank failures that characterized the economic environment over the past three decades have given more weight to governance mechanisms. As such, considered to be one of the most important internal governance mechanisms, the board of directors has shown its strengths in controlling earnings manipulation, in particular those linked to real activities. The aim of this paper is to examine the effect of board characteristics on real earnings management. Using panel data econometrics, on all Tunisian commercial banks over the period 2008-2019, we show that board gender diversity has a disciplinary role in real earnings management as measured by discretionary revenue on equity securities. However, we show that board independence increases the real earnings management. As for board size, board duality, as well as the number of meetings carried out per year by the board of directors, we prove that they have no significant effect on real earnings management.

Reviewer Acknowledgements for Asian Social Science, Vol. 17, No. 12

Reviewer Acknowledgements for Asian Social Science, Vol. 17, No. 12 2021.

Cooperation Between the Countries Around Lake Chad Basin: An Assessment

The Lake Chad Basin is an important natural resource that cut across several countries among which are Nigeria, Niger, Chad, Cameroon, Algeria, Central African Republic and Libya. In a bid to ensure the effective utilization of the water of the basin, the countries have engaged in cooperation through the creation of Lake Chad Basin Commission. The Commission has embarked on certain programmes to achieve its aim, hence the need for the assessment of the cooperation between countries around the basin. This work is an assessment albeit critical, of the cooperation within that commission. Part of the findings of the paper is that the Lake Chad Basin Commission has been unable to achieve objectives it sets for itself. Certain challenges which include but not limited to, lack of political will among members of the Commission, reoccurrence of violence, lack of adequate finance, poor organizational structure, cultural and language difference have worked either individually or in tandem to frustrate the realization of what appeared ab initio to be the noble and lofty goals of the commission. The contention of the paper therefore, is that the Lake Chad Basin Commission member states should reflect and modernize its initial objectives and operationalize the ingredients of its cooperation to derive the positivity laden in the agreements or else risk the extinction of an important water resource. Data for the paper were sourced using both primary and secondary. Other variables and methodological approaches like analysis, discourse, and accountability and of course, chronological delineations were generously employed in reconstruction. Study of this nature is multidisciplinary and knitted in the International studies, Security studies, and Diplomatic and Military history.

Origin and Promotion of Artificial Field Rearing Technology of Tussah

The artificial field rearing technology of Tussah silkworm is the first creation of China's sericulture, and thus opened the industrialization process of modern silk industry in the world. Because the literature on the origin and dissemination of the artificial field rearing of tussah is more in ancient Chinese books, the international overall research on the technology of the artificial field rearing of tussah academic papers is very rare. By referring to many ancient documents and translating them, this paper points out that the origin of artificial field rearing technology of tussah silkworm is in the late Ming and early Qing dynasty (from the beginning of the 15th century to the middle of the 15th century), and the only place of its origin is the mountainous area in the southwest of Shandong province, from which it spread to Henan, Sichuan, Anhui, Guizhou, Japan, Russia and European countries.