scholarly journals Marketing Communications and Environmental Turbulence: A Complexity Theory View

2014 ◽  
Vol 6 (4) ◽  
pp. 279-290
Author(s):  
Roger B. Mason
Keyword(s):  
Complexity Theory ◽  
External Environment ◽  
Environmental Turbulence ◽  
Marketing Communications ◽  
Case Method ◽  
Depth Interviews ◽  
Theory View

This paper investigates how the choice of different marketing communications activities is influenced by the nature of the company’s external environment, when viewing the environment through a complexity theory lens. A qualitative, case method, using depth interviews, investigated the marketing communications activities in four companies in order to identify the promotional activities adopted in more successful firms in turbulent and stable environments. The results showed that the more successful company, in a turbulent market, subtly uses some destabilizing promotional activities but also makes use of some stabilizing promotional activities. This paper is of benefit by emphasizing a new way to consider promotional activities in companies.

scholarly journals Price Tactics For A Turbulent Environment: A Complexity Theory View

2014 ◽  
Vol 14 (1) ◽  
pp. 123
Author(s):  
Roger B. Mason
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Business Performance ◽  
External Environment ◽  
Case Method ◽  
Turbulent Environments ◽  
Complex Adaptive ◽  
Price Tactics ◽  
Depth Interviews

This paper proposes that pricing tactics are influenced by the nature of the external environment. It illustrates the pricing tactics suggested for a turbulent, versus a stable, environment, when viewed through a complexity theory lens. A qualitative, case method, using depth interviews, investigated the pricing tactics in four firms to identify the tactics adopted in more successful, versus less successful, firms in turbulent versus stable environments. The results partially confirmed that the use of destabilizing pricing tactics can be helpful in a turbulent market, while stabilizing tactics can be helpful in a stable market. However, the effect of such tactics on business performance was not clear. These findings will benefit marketers by emphasizing a new way to consider future pricing activities. How this approach can assist marketers, and suggestions for further research, are provided. Since businesses and markets are complex adaptive systems, using complexity theory to understand how to cope in turbulent environments is necessary but has not been widely researched. Therefore, this paper can be seen as a foundation for research using complexity theory to better understand pricing tactics in turbulent environments.

scholarly journals Distribution tactics for success in turbulent versus stable environments: A complexity theory approach

2013 ◽  
Vol 7 (1) ◽  
Author(s):  
Roger Bruce Mason
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
External Environment ◽  
Marketing Mix ◽  
Customer Relationships ◽  
Case Method ◽  
Theory Approach ◽  
Complex Adaptive ◽  
Depth Interviews

This article proposes that the external environment influences the choice of distribution tactics. Since businesses and markets are complex adaptive systems, using complexity theory to understand such environments is necessary, but it has not been widely researched. A qualitative case method using in-depth interviews investigated four successful, versus less successful, companies in turbulent versus stable environments. The results tentatively confirmed that the more successful company, in a turbulent market, sees distribution activities as less important than other aspects of the marketing mix, but uses them to stabilise customer relationships and to maintain distribution processes. These findings can benefit marketers by emphasising a new way to consider place activities. How marketers can be assisted, and suggestions for further research, are provided.

scholarly journals KEMANDIRIAN FINANSIAL LEMBAGA PENDIDIKAN MELALUI ENTREPRENEURSHIP DAN PARTNERSHIP

2016 ◽  
Vol 7 (1) ◽  
pp. 1197
Author(s):  
Ahmad Romadhon
Keyword(s):  
Participant Observation ◽  
Educational Institution ◽  
Boarding School ◽  
Research Data ◽  
Data Sources ◽  
Case Method ◽  
Financial Independence ◽  
Wide Range ◽  
Study Case ◽  
Depth Interviews

The objective of this research was to understand comprehensively the Financial Independent in Organization of Education through Entrepreneurship and partnership. it was a qualitative research with study case method conducted in Al Ashriyyah Nurul Iman Islamic Boarding School, Parung-Bogor. In this research data collecting with triangulation technique, Overall the researchers use participant observation, in-depth interviews, and documentation for the same data sources simultaneously. As a private educational institution, Al Ashriyyah Nurul Iman Foundation since its inception independently manage and develop the foundation to establish a wide range of entrepreneurial and cooperation with various institutions and circles. Financial independence has always strived through two things very well. Develop without relying on finance from other parties is a priority for YANIIBS, so that entrepreneurship and partnerships with these institutions become more developed and advanced

scholarly journals Environmental turbulence: impact on UK SMEs’ manufacturing priorities

2016 ◽  
Vol 39 (10) ◽  
pp. 1239-1264 ◽  
Author(s):  
Eustathios Sainidis ◽  
Andrew Robson
Keyword(s):  
Research Strategy ◽  
Environmental Turbulence ◽  
Manufacturing Strategy ◽  
Process Technology ◽  
Manufacturing Costs ◽  
Competitive Priorities ◽  
Content Type ◽  
The Impact ◽  
Depth Interviews ◽  
Manufacturing Priorities

Purpose This paper aims to assess the impact of 2008 recession (Great Recession)-led environmental turbulence on the manufacturing small and medium enterprise (SME) sector and its related competitive priorities. Design/methodology/approach A mixed methods research strategy, consisting of a survey of 104 manufacturing SMEs located in the UK, complemented by 17 in-depth interviews with senior management representatives from this survey group. Findings Senior managers have prompted a realignment of competitive manufacturing priorities accounting for external financial and market conditions. Differing competitive priorities post-recession are given to various areas of manufacturing decision-making, the greatest impact being on manufacturing costs. Manufacturing flexibility, performance in meeting customer deliveries and enhancing supplier selection are merited to increase priority with relatively little change for process technology, quality and environmental practices. Research limitations/implications The sample of survey participants was relatively small, therefore prohibiting an assessment of differences in competitive priorities by sub-sectors of manufacturing SMEs. This was offset by a healthy number of informative, in-depth interviews that provided a richness of examples and insight into the shifting priorities for the sector. Practical implications Clear priorities have emerged around reducing manufacturing costs, being more flexible in manufacturing and improving outward performance relating to customers and suppliers. Originality/value This builds on established manufacturing strategy constructs and points to necessary competitive priority realignment focused on the performance areas listed above.

scholarly journals KEMANDIRIAN FINANSIAL LEMBAGA PENDIDIKAN MELALUI ENTREPRENEURSHIP DAN PARTNERSHIP

2016 ◽  
Vol 7 (1) ◽  
pp. 1197-1204
Author(s):  
Ahmad Romadhon
Keyword(s):  
Participant Observation ◽  
Educational Institution ◽  
Boarding School ◽  
Research Data ◽  
Data Sources ◽  
Case Method ◽  
Financial Independence ◽  
Wide Range ◽  
Study Case ◽  
Depth Interviews

The objective of this research was to understand comprehensively the Financial Independent in Organization of Education through Entrepreneurship and partnership. it was a qualitative research with study case method conducted in Al Ashriyyah Nurul Iman Islamic Boarding School, Parung-Bogor. In this research data collecting with triangulation technique, Overall the researchers use participant observation, in-depth interviews, and documentation for the same data sources simultaneously. As a private educational institution, Al Ashriyyah Nurul Iman Foundation since its inception independently manage and develop the foundation to establish a wide range of entrepreneurial and cooperation with various institutions and circles. Financial independence has always strived through two things very well. Develop without relying on finance from other parties is a priority for YANIIBS, so that entrepreneurship and partnerships with these institutions become more developed and advanced

scholarly journals Environmental turbulence and the role of business functions in the manufacturing strategy debate: The case of UK-based SMEs and the Great Recession

2019 ◽  
Vol 44 (4) ◽  
pp. 190-208 ◽  
Author(s):  
Eustathios Sainidis ◽  
Andrew Robson ◽  
Graeme Heron
Keyword(s):  
Great Recession ◽  
Mixed Methods Research ◽  
External Environment ◽  
Environmental Turbulence ◽  
Research Approach ◽  
Specific Response ◽  
Manufacturing Strategy ◽  
Business Functions ◽  
High Level ◽  
The Impact

This study provides an empirical assessment of the United Kingdom (UK) manufacturing small and medium-sized enterprises (MSMEs) sector, exploring the impact of environmental turbulence specific to the post–Great Recession (2008) era on changes to the way manufacturing strategy is formulated and implemented. The study identifies changes to the frequency, fluidity, formality and focus of manufacturing strategy review and how the various business functions play a changing role in contributing to this strategic process. A mixed-methods research approach is applied, incorporating a survey of 104 UK-based manufacturing SMEs supported by 17 in-depth interviews with senior managers. The research uses a parallel mixed analysis of the two data sources, thereby offering an alternative to the mono-quantitative approaches to manufacturing research that have dominated. The findings show that during, and emerging from, the post–Great Recession environment, the majority of manufacturing SMEs employ a fluid, highly frequent approach to manufacturing strategy review with increasing contributions from their marketing, sales and finance business functions driven predominantly by function-specific response to changes in the external environment, although internal drivers sill influence high-level strategy, finance and human resources. The implications of the study to theory, practice and general management suggest that the MSME sector is dominated by organizations experiencing continual impact from the external environment.

KOMPARASI ANALISIS SWOT DAN SPACE DALAM MENETAPKAN STRATEGI BISNIS BERDASARKAN KONDISI LINGKUNGAN PERUSAHAAN PADA PERUSAHAAN OUTSOURCING

2015 ◽  
Vol 10 (2) ◽  
pp. 201
Author(s):  
Melati Diyani Putri ◽  
Marbudyo Tyas Widodo
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
External Environment ◽  
Business Strategies ◽  
Case Study Method ◽  
Space Analysis ◽  
Functional Strategy ◽  
Qspm Matrix ◽  
Depth Interviews

This research was conducted to compare SWOT and SPACE analysis in setting business strategy and formulate an appropriate functional strategy for corporations based on the internal and external environment of the company. The necessary data in this study were obtained through the dissemination of questionnaires, in-depth interviews, and observations directly to the company then analyzed using the case study method. The results in this study indicate that the alternative strategy of SWOT analysis is better to apply for the company than the analysis of SPACE. Then using QSPM matrix that retrieved the most appropriate business strategies for companies based on their environment is an extension of the market both in the geographic or demographic.Key words : Business strategy, SWOT and SPACE analysis, Outsourcing companies

scholarly journals An Exploratory Study of Omni-Channel Retailing Strategies in the Drugstore Industry: The Case of B Company in Taiwan

2020 ◽  
pp. 1-8
Author(s):  
Wei-Jen Huang
Keyword(s):  
Exploratory Study ◽  
Development Trend ◽  
Senior Management ◽  
Retail Industry ◽  
Case Method ◽  
Channel Strategy ◽  
Mobile Community ◽  
Community Marketing ◽  
Marketing Suggestions ◽  
Depth Interviews

In recent years, O2O was becoming an important channel strategy actively explored by major companies. This new O2O model was an important marketing development trend, especially within the retail industry. The drugstore industry in Taiwan should also consider using this strategy. However, Philip Kotler emphasized in Marketing 4.0 that the mobile and community era was at hand, represented by the concept of “Mobile Community Marketing,” which could be interpreted as bringing businesses and consumers together to connect virtual and physical networks. The current study utilized a case method and selected B company as the research object. Several in-depth interviews with multiple senior management directors were conducted. The study findings indicated that omni-channel retailing strategies were becoming more popular and the case company will continue to implement this kind of retailing strategy. The results of this paper could generalize some practical marketing suggestions for the drugstore industry.

scholarly journals Meaning of Receiving Artificial Nutritional Support in People in the Postoperative Period of Abdominal Surgery

2020 ◽  
Vol 38 (2) ◽  
Author(s):  
Nieves Fuentes González ◽  
Alejandra Fuentes Ramírez
Keyword(s):  
Abdominal Surgery ◽  
Nutritional Support ◽  
External Environment ◽  
Social Resources ◽  
Artificial Nutrition ◽  
Care Hospital ◽  
Social Changes ◽  
Physical Discomfort ◽  
Health Situation ◽  
Depth Interviews

Objective. This work sought to describe the meaningof receiving artificial nutritional support in people in thepostoperative period of abdominal surgery. Methods.This was a qualitative study of grounded theory, followingthe guidelines by Corbin and Strauss. The informationwas collected through 26 in-depth interviews with 21participants, interned in a tier III health care hospital inthe city of Tunja, Colombia. Results. The study describesfour categories, which account for the way in which theperson experiences physical, physiological, emotional,and social changes when receiving artificial nutritionalsupport. The categories include stopping eating andbecoming artificially fed, decreasing the ability to moveto recover movement, experiencing the difficulty of having artificial nutritional support, and reaching the disease to transform life. The dataanalysis shows that the basic surgical pathology and the artificial nutritional supportare sudden events that fragment the daily life of the person. These individualsdemand the mobilization of religious, family, and social resources to strengthen theperson’s internal and external environment and, thus, achieve the health situation. Conclusions. The analysis of the meanings shows how the person reflects andinterprets the reality of receiving artificial nutritional support, an event that hasimplicit physical discomfort, emotional changes, and physical appearance, whichare determinants in the behavior and practice of artificial nutrition. However,artificial nutritional support becomes for the person an alternative to live and recoverthe state of health.

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