Abstract
This chapter presents a wildlife tourism destination attractiveness and sustainability framework based on relevant destination attractiveness attributes and sustainability indicators. The framework was tested at Lake Nakuru National Park (LNNP) in Kenya. Attractiveness was categorized into four dimensions that included wildlife resources, park accessibility, cost of attractions and park image. As the findings indicated, there was direct positive effect of all four dimensions. A relatively low effect was recorded with regard to park image, which is likely to have contributed to low satisfaction experience, future behavioural intentions and park ecological value. In addition, among the repeat visitors' responses, the majority agreed there was increased wildlife disappearance, increased difficulty in sightseeing key wildlife attractions at LNNP, invasive new species within the park, changes in wildlife grazing grounds, infrastructure damage and increased visibility of litter inside the park.
Tourism Destination Attractiveness as Perceived by Tourists Visiting Lake Nakuru National Park, Kenya
