Towards a symbiotic wildlife tourism destination attractiveness and sustainability framework for national parks in Kenya.

Managing visitor experiences in nature-based tourism ◽

10.1079/9781789245714.0164 ◽

2021 ◽

pp. 164-178

Author(s):

George Ariya

Keyword(s):

National Parks ◽

Tourism Destination ◽

Ecological Value ◽

Lake Nakuru ◽

Behavioural Intentions ◽

Four Dimensions ◽

Wildlife Tourism ◽

Destination Attractiveness ◽

Sustainability Framework ◽

Positive Effect

Abstract This chapter presents a wildlife tourism destination attractiveness and sustainability framework based on relevant destination attractiveness attributes and sustainability indicators. The framework was tested at Lake Nakuru National Park (LNNP) in Kenya. Attractiveness was categorized into four dimensions that included wildlife resources, park accessibility, cost of attractions and park image. As the findings indicated, there was direct positive effect of all four dimensions. A relatively low effect was recorded with regard to park image, which is likely to have contributed to low satisfaction experience, future behavioural intentions and park ecological value. In addition, among the repeat visitors' responses, the majority agreed there was increased wildlife disappearance, increased difficulty in sightseeing key wildlife attractions at LNNP, invasive new species within the park, changes in wildlife grazing grounds, infrastructure damage and increased visibility of litter inside the park.

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Tourism Destination Attractiveness as Perceived by Tourists Visiting Lake Nakuru National Park, Kenya

International Journal of Research in Tourism and Hospitality ◽

10.20431/2455-0043.0304001 ◽

2017 ◽

Vol 3 (4) ◽

Cited By ~ 1

Keyword(s):

National Park ◽

Tourism Destination ◽

Lake Nakuru ◽

Destination Attractiveness

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Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

Journal of Travel Research ◽

10.1177/00472875211024749 ◽

2021 ◽

pp. 004728752110247

Author(s):

Vinh Bui ◽

Ali Reza Alaei ◽

Huy Quan Vu ◽

Gang Li ◽

Rob Law

Keyword(s):

Large Scale ◽

Structural Model ◽

Destination Image ◽

Tourism Destination ◽

Computational Framework ◽

Four Dimensions ◽

Tourism Management ◽

Measurement Framework ◽

Compare And Contrast

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Although various methodologies have been developed, a consistent, reliable, and scalable method for measuring TDI is still unavailable. This study aims to address the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location. A structural model for TDI measurement that covers various aspects of a tourism destination is developed. TDI is then measured by a comprehensive computational framework that can analyze complex textual and visual data on a large scale. A case study using more than 30,000 images, and 10,000 comments in relation to three tourism destinations in Australia demonstrates the effectiveness of the proposed framework.

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Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Journal of Marketing ◽

10.1177/0022242918815880 ◽

2018 ◽

Vol 83 (1) ◽

pp. 24-50 ◽

Cited By ~ 15

Author(s):

Maren Becker ◽

Nico Wiegand ◽

Werner J. Reinartz

Keyword(s):

Consumer Behavior ◽

Essential Element ◽

Purchase Decisions ◽

Four Dimensions ◽

Advertising Context ◽

Hedonic Products ◽

Hedonic And Utilitarian Products ◽

The Impact ◽

Common Understanding ◽

Positive Effect

Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of authenticity may depend on brand or product characteristics, the authors also analyze how these effects vary with brand size or across hedonic and utilitarian products. The results suggest that authenticity influences consumer behavior in a more nuanced manner than previously recognized. For instance, whereas an ad congruent with the brand’s essence has a positive effect on sales in most cases, an overly honest advertising message can actually hurt performance; the latter is true especially for hedonic products, for which consumers rely more on subjective information when making purchase decisions.

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The influence of generic and specific features of destination attractiveness on behavioural intentions: Taman Negara National Park

Theory and Practice in Hospitality and Tourism Research ◽

10.1201/b17390-48 ◽

2014 ◽

pp. 243-246

Author(s):

P Mihanyar ◽

S Rahman ◽

N Aminudin

Keyword(s):

National Park ◽

Behavioural Intentions ◽

Destination Attractiveness

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Export Marketing Communications of Public Sector in Promoting Tourism Destination of a Greek Island

Hospitality, Travel, and Tourism ◽

10.4018/978-1-4666-6543-9.ch033 ◽

2014 ◽

pp. 557-571

Author(s):

Irene Samanta

Keyword(s):

Business Performance ◽

Sampling Technique ◽

Marketing Communications ◽

Sampling Frame ◽

Tourism Destination ◽

Export Marketing ◽

Research Population ◽

Positive Effect ◽

Greek Island ◽

Public Bodies

The purpose of this chapter is to evaluate the effectiveness of marketing communications in promoting tourism on the Greek island of Myconos. The research evaluates the effectiveness of the marketing communications used by public bodies to promote Myconos in Europe. The research location was the airport at Myconos. The researchers used a probability sampling technique in the form of stratified random sampling, since the population used for the research was multinational. Four-hundred questionnaires were gathered from a research population of 8000. The percentage of arrivals pertinent to each subset (tourist population divided by nationality) was compared with the total number of tourists who arrived on Myconos from the countries constituting the sampling frame, and the number of questionnaires to be given to each of the subsets was calculated. The study shows that marketing communications had a positive effect on the overall business performance and improved it noticeably. Marketing communications used by public bodies to promote Myconos were effective as they increased tourism arrivals and influenced the majority of the tourists to visit it. In addition to this, the study shows that there are factors such as tourists' origin, age, and annual income that affect the effectiveness of marketing communications. It also identified that tourists value a marketing strategy that involves analytical information about the tourism destination, as they stated that brochures, guidebooks, and the Internet influenced them to a great extent.

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Relationship among China’s country image, corporate image and brand image

Journal of Contemporary Marketing Science ◽

10.1108/jcmars-01-2019-0006 ◽

2019 ◽

Vol 2 (1) ◽

pp. 34-49 ◽

Cited By ~ 2

Author(s):

Qingji Fan

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Brand Attitude ◽

Corporate Image ◽

Country Image ◽

Chinese Enterprises ◽

Content Type ◽

Four Dimensions ◽

Theoretical Evidence ◽

Positive Effect

Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found to comprise four dimensions: political image, economic image, citizen image and country relationship image. Country image had a direct positive effect on brand attitude, and through brand attitude, country image had an indirect positive effect on purchase intention. Corporate image and brand image had a positive effect on brand attitude and a direct positive effect on purchase intention. In addition, country image had a positive effect on corporate image, while through corporate image, country image had an indirect positive effect on brand image. Originality/value These findings not only offer theoretical evidence for research on China’s country image, but also provide empirical evidence to support the “going global” strategies of Chinese enterprises.

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Travel motivation and tourist satisfaction with wildlife tourism experiences in Gonarezhou and Matusadona National Parks, Zimbabwe

Journal of Outdoor Recreation and Tourism ◽

10.1016/j.jort.2017.08.001 ◽

2017 ◽

Vol 20 ◽

pp. 1-18 ◽

Cited By ~ 20

Author(s):

Chiedza Ngonidzashe Mutanga ◽

Sebastian Vengesayi ◽

Oliver Chikuta ◽

Never Muboko ◽

Edson Gandiwa

Keyword(s):

National Parks ◽

Travel Motivation ◽

Wildlife Tourism ◽

Tourist Satisfaction

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How does familiarity shape destination image and loyalty for visitors and residents?

Journal Of Vacation Marketing ◽

10.1177/1356766720969747 ◽

2020 ◽

pp. 135676672096974

Author(s):

Gian Luca Casali ◽

Yulin Liu ◽

Angelo Presenza ◽

Char-Lee Moyle

Keyword(s):

Decision Making ◽

Destination Image ◽

Future Research ◽

Tourism Destination ◽

Holistic Model ◽

Behavioural Intentions ◽

Place Image ◽

Decision Making Processes

Destination familiarity is thought to critically influence tourists’ decision-making processes. Yet the role of familiarity in shaping tourists’ and residents’ image of, and loyalty to, a destination remains uncertain. This research tests a complex and holistic model of familiarity, affective, cognitive and overall images, and the conative behavioural intentions of visiting and recommending the destination for both residents and visitors in the context of the emerging tourism destination of Molise, Italy. The results reveal that residents and visitors differ in terms of their familiarity and intention to visit a place, with familiarity being less likely to influence residents’ intentions. There is heterogeneity between residents and visitors’ affective image and intention to visit, as well as between their overall image and intention to recommend Molise. Hence, unlike visitors, residents are more likely to respond to factual cognitive imaging, rather than emotional messaging, suggesting that shifting residents’ perceptions of place image requires a different approach to that of visitors. Future research should seek to confirm the relationships in a multi-destination study.

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