scholarly journals The Role of Brand Image Orientation, Innovativeness and Sustainability Marketing Commitment on Company Performance: Moderating Influence of Sustainable Leadership

2021 ◽  
Vol 6 ◽  
pp. 20-28
Author(s):  
Poomthan Thaenthao
Keyword(s):  
Brand Image ◽  
Company Performance ◽  
Sustainable Leadership ◽  
Image Orientation

Executing strategy through comprehensive performance measurement systems

2017 ◽  
Vol 37 (4) ◽  
pp. 423-443 ◽  
Author(s):  
Pietro Micheli ◽  
Matteo Mura
Keyword(s):  
Performance Measurement ◽  
Performance Indicators ◽  
Company Performance ◽  
Content Type ◽  
Cost Leadership ◽  
Measurement Systems ◽  
Comprehensive Performance ◽  
Different Types ◽  
Performance Measurement Systems

Purpose The purpose of this paper is to investigate the mediating role of comprehensive performance measurement systems (PMS) – i.e. measurement systems that comprise financial and non-financial indicators, and which also consist of indicators related to different aspects of an organisation’s operations – in the relationship between strategy and company performance. Design/methodology/approach Survey data of top managers of large European companies were collected and analysed by means of exploratory factor analyses and hierarchical regressions in order to validate the proposed hypotheses. Findings This research shows that different strategies lead to the use of different types of performance indicators. Also, it finds that the utilisation of a comprehensive PMS enables the implementation of both differentiation and cost-leadership strategies. Specifically, a comprehensive PMS positively mediates the effect of differentiation strategy on organisational and innovative performance, and of cost-leadership strategy on organisational performance. Research limitations/implications Further research could be undertaken in other contexts and consider additional factors, such as the structure, maturity and different uses of PMS, and the cost of measuring performance. Qualitative studies could examine the role of PMS in dynamic environments, as well as the evolution of PMS during strategic transitions. Practical implications Greater consideration should be given to the utilisation of different types of performance indicators when implementing and re-formulating strategy. Originality/value This study clarifies the links between strategy and performance measurement, and it is the first to identify the mediating effect of comprehensive PMS between strategy and company performance.

scholarly journals Employee critical psychological states as determinants of employee brand equity in banking: a multi-group analysis

2017 ◽  
Vol 12 (3) ◽  
pp. 61-73 ◽  
Author(s):  
Mohsin Altaf ◽  
Sany Sanuri Mohd Mokhtar ◽  
Noor Hasmini Abd Ghani
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Group Analysis ◽  
Psychological Ownership ◽  
Brand Knowledge ◽  
The Relationship ◽  
Moderating Role ◽  
Brand Understanding ◽  
Conventional And Islamic Banks

The objective of the study is to investigate the moderating role of affective sentiments of brand psychological ownership of an employee in the relationship among the cognitive sentiments of employee brand understanding and employee brand equity of conventional and Islamic banks. Survey method was adopted to collect data from respondents from conventional and Islamic banks. Data were collected from 279 employees from the banking sector using two-stage probability sampling. Disproportionate stratified random sampling and simple random sampling were employed to collect responses. To analyze the data, multi-group analysis was applied using PLS-SEM technique through SmartPLS 3.0. Results demonstrated that congruence between brand image and individuals has a moderating effect on the relationship between brand confidence and employee brand equity in conventional banking. Responsibility to maintain brand image has a moderating effect on the relationship between brand knowledge and employee brand equity in conventional banking. In case of Islamic banking, only congruence between brand image and individuals exhibited a moderating role on the relationship between brand knowledge and employee brand equity. The importance of brand understanding of employees and psychological ownership of a brand has been widely discussed in branding literature. However, only a few studies investigated the relationship between dimensions of employee brand understanding and the employee brand psychological ownership with employee brand equity. The cognitive and affective sentiments of both exogenous latent constructs, their relationships, and the interaction effect of cognitive and affective sentiments were seldom discussed in branding literature. This study covers the in-depth view and investigation of brand understanding of employ¬ees and the affective and cognitive sentiments of brand psychological ownership with em¬ployee behavior toward a brand. This study also uncovers the moderating role of affective sentiments of brand psychological ownership on the relationship between cognitive senti¬ments of employee brand understanding and employee brand equity. This study will help researchers analyze the in-depth role of affective and cognitive sentiments on brand sup¬portive related behavior of employees.

scholarly journals role of brand image and customer commitment in mediating service quality towards customer loyalty

2021 ◽  
Vol 9 (1) ◽  
pp. 79-89
Author(s):  
Anak Agung Bagus Putra Mahatama ◽  
Made Wardana
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Credit Institution ◽  
Customer Commitment ◽  
Technology Improvement

The purpose of this study is to explain the role of brand image and customer commitment in mediating the effect of service quality on customer loyalty. The population in this study is customers at Kedonganan Village Credit Institution. The purposive sampling method has been used with 130 respondents included. Questionnaires were distributed and the result are analyzed using PLS (Partial Least Square) technique. The results of this study indicate that service quality has a positive and significant effect on brand image, customer commitment, and customer loyalty at Kedonganan Village Credit Institution. There was a significant role of brand image and customer commitment in mediating the effect of service quality on customer loyalty at Kedonganan Village Credit Institution. In order to improve brand image and customer commitment, it is hoped that Kedonganan Village Credit Institution will be able to provide faster service, attractive promotions, and technology improvement to encourage customer loyalty.

scholarly journals Analisis Peranan Anggaran Sebagai Alat Perencanaan dan Pengendalian Biaya Proyek Pada CV. Anugerah Jaya Surabaya

SUSTAINABLE ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 84
Author(s):  
Hakimah Hakimah
Keyword(s):  
Analysis Of Variance ◽  
Company Performance ◽  
Project Cost ◽  
Budget Planning ◽  
Existing Problems ◽  
Analysis Technique ◽  
Project Costs ◽  
Budget Control ◽  
Qualitative Descriptive

Budget is the most important tool in planning and controlling the company to achieve its goals. In implementing the project cost budget compiled by CV. Anugerah Jaya for the project did not carry out analysis of variance, so it is not known what caused the adverse variance to occur. The project cost budget prepared by the company is not used as a basis for evaluating or measuring company performance and besides that the absence of rewards given to job executors and other employees is one of the reasons for the lack of budget control. So it is necessary to analyze the role of the budget as a planning and controlling tool project costs at CV. Anugerah Jaya Surabaya. This research uses a qualitative descriptive approach with a case study method on CV. Anugerah Jaya Surabaya. The data used are obtained from observations, interviews and documentation of internal company data. Using triangulation techniques that combine various data collection techniques and existing data sources to check the validity of the data. The analysis technique used is to analyze the data and compare with the theory in accordance with the existing problems. From the results of this research it can be concluded that the application of the budget as a tool for planning and controlling project costs at CV. Anugerah Jaya is still not running optimally. This is due to no price updates on materials, no rewards and punishments applied to the company, no work implementation reports, no proper variance analysis reports and no follow-up on deviations that occur.Keywords             : Budget; Planning; Controlling; Project Cost; Analysis of Variance. Anggaran merupakan alat yang paling penting dalam perencanaan dan pengendalian perusahaan untuk mencapai tujuannya.Dalam pelakasanaan anggaran biaya proyek yang disusun oleh CV. Anugerah Jaya untuk proyek tidak dilakukan analisis varians sehingga tidak diketahui apa yang menyebabkan varians yang merugikan itu terjadi. Anggaran biaya proyek yang disusun oleh perusahaan tidak digunakan sebagai dasar evaluasi atau pengukur kinerja perusahaan dan selain itu tidak adanya reward yang diberikan kepada pelaksana pekerjaan dan karyawan lain menjadi salah satu sebab kurangnya pengendalian anggaran.Maka perlu dilakukan analisa mengenai peranan anggaran sebagai alat perencanaan dan pengendalian biaya proyek pada CV. Anugerah Jaya Surabaya.Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus pada CV. Anugerah Jaya Surabaya.Data yang digunakan diperoleh dari hasil observasi, wawancara dan dokumentasi data intern perusahaan.Menggunakan teknik triangulasi yang bersifat menggabungkan dari berbagai teknik pengumpulan data dan sumber data yang telah ada untuk memeriksa keabsahan data.Teknik analisis yang digunakan adalah dengan menganalisis data dan membandingkan dengan teori yang sesuai dengan permasalahan yang ada.Dari hasil penelitian ini dapat disimpulkan bahwa penerapan anggaran sebagai alat perencanaan dan pengendalian biaya proyek pada CV. Anugerah Jaya masih belum berjalan secara optimal.Hal ini dikarenakan tidak dilakukan update harga pada material, belum adanya reward dan punishment yang diterapkan pada perusahaan, tidak adanya laporan pelaksanaan pekerjaan, tidak membuat laporan analisis variance dengan tepat dan belum adanya tindak lanjut terhadap penyimpangan yang terjadi. Kata Kunci         : Anggaran; Perencanaan; Pengendalian; Biaya Proyek; Analisis Variance.

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