scholarly journals Zaman ve Ürün Miktarı Kısıtlılığı Koşullarındaki Tepkisel Satın Alma Davranışlarının Psikolojik Reaksiyon Kuramı Bağlamında İncelenmesi (Experimental Research of Consumers Impulse Buying Behaviour at The Time and Product Quantity Scarcity Condition by the Psychological Reactance Theory)

2020 ◽  
Vol 12 (4) ◽  
pp. 3518-3538
Author(s):  
Fatma İrem Konyalıoğlu ◽  
Ahmet Şekerkaya
Keyword(s):  
Experimental Research ◽  
Psychological Reactance ◽  
Impulse Buying ◽  
Reactance Theory ◽  
Buying Behaviour ◽  
Psychological Reactance Theory

Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory

2014 ◽  
Vol 65 (1) ◽  
pp. 40-61 ◽  
Author(s):  
Brian L. Quick ◽  
Jennifer A. Kam ◽  
Susan E. Morgan ◽  
Claudia A. Montero Liberona ◽  
Rebecca A. Smith
Keyword(s):  
Prospect Theory ◽  
Psychological Reactance ◽  
Discrete Emotions ◽  
Reactance Theory ◽  
Psychological Reactance Theory

Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Xiaowen Xu ◽  
Tai-Yee Wu ◽  
David Atkin
Keyword(s):  
Purchase Intention ◽  
Contextual Factors ◽  
Psychological Reactance ◽  
Brand Trust ◽  
User Perception ◽  
Privacy Concerns ◽  
Reactance Theory ◽  
Dependent Variables ◽  
User Data ◽  
Psychological Reactance Theory

Online behavioral advertising that tracks user data has witnessed a dramatic increase in popularity. Using Psychological Reactance Theory, this study examines the effects of brand trust and website credibility on responses to behavioral advertising via privacy concerns. A 2 (brand trust: high vs. low) by 2 (website credibility: high vs. low) between-subjects experiment was conducted (N = 424). Results suggest that while brand trust influences purchase intention—as mediated via affective reactance—website credibility only exerts modest effects on the dependent variables. Implications for user perception factors and contextual factors—including ad effectiveness in the digital personalized marketing realm—are discussed.

Consumers' psychological reactance and ownership in in-game advertising

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gunjan Malhotra ◽  
Sita Mishra ◽  
Garima Saxena
Keyword(s):  
Design Methodology ◽  
Psychological Reactance ◽  
Psychological Ownership ◽  
Content Type ◽  
Reactance Theory ◽  
Game Developers ◽  
The Relationship ◽  
Psychological Reactance Theory ◽  
Flow Game

PurposeThe study explores the effect of game flow, game enjoyment and game customization on consumers' attitudes toward the game (ATG). It also examines the relationship between consumers' ATG and attitude toward the in-game advertising (IGA) brand.Design/methodology/approachThe study used SEM and PROCESS MACRO to analyze the results.FindingsThe study asserts the significant role of game flow, game customization and game enjoyment as antecedents of consumers' ATG. Furthermore, psychological ownership and perceived IGA invasiveness were found to be significant moderators between attitude toward game and attitude for the IGA brand.Originality/valueThe study examines how players’ attitude toward the game influences their attitude toward the IGA brand due to the player's ownership perceptions over the game and invasiveness perceptions for IGA. The study used psychological ownership and psychological reactance theory in the gamification context. The study findings present pertinent implications for game developers and brands interested in using IGA tools.

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