scholarly journals A Study on the Effects of Quality Characteristics of Online Environment-Friendly Agricultural Products Shopping Malls affecting Customer Trust and Purchase Intention

2020 ◽  
Vol 8 (1) ◽  
pp. 1-19
Author(s):  
Duk-Gun PARK ◽  
Choung-Seob SHIN
Keyword(s):  
Purchase Intention ◽  
Quality Characteristics ◽  
Agricultural Products ◽  
Online Environment ◽  
Shopping Malls ◽  
Environment Friendly ◽  
Customer Trust

scholarly journals The Mediating Role of Customer Trust on the Relationships of Celebrity Endorsement and E-WOM to Instagram Purchase Intention

2021 ◽  
Vol 8 (1) ◽  
pp. 107
Author(s):  
Ahmad Firman ◽  
Gunawan Bata Ilyas ◽  
Heru Kreshna Reza ◽  
Setyani Dwi Lestari ◽  
Aditya Halim Perdana Kusuma Putra
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Consumer Confidence ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Mediating Role ◽  
Indirect Influence ◽  
Customer Trust

This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity endorsements and e-WOM and trust as the mediation of purchase intentions. This study is the first in Indonesia to analyze the above mediating relationships. The data are from 100 Instagram users responding to online questionnaires and analyzed with PLS-SEM. The results showed that celebrity endorsement and e-WOM positively influence consumer confidence and purchasing intentions by mediating trust variables. This research highlights the role of influence in creating positive buzzes to the promoted sales.

The impact of reference effects on online purchase intention of agricultural products

2017 ◽  
Vol 27 (2) ◽  
pp. 233-255 ◽  
Author(s):  
Xiaofei Zhao ◽  
Shengliang Deng ◽  
Yi Zhou
Keyword(s):  
Purchase Intention ◽  
Agricultural Products ◽  
Online Purchase ◽  
The Impact
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