Co-creating Information for Service Value-Creation

2021 ◽  
Author(s):  
Muhammad Ashraf Anuar
Keyword(s):  

Author(s):  
Michitaka Kosaka ◽  
Minh Chau Doan ◽  
Kunio Shirahada ◽  
Jing Wang


2013 ◽  
Vol 4 (2) ◽  
pp. 46-57 ◽  
Author(s):  
Wooseok Dong ◽  
Kunio Shirahada ◽  
Michitaka Kosaka

In this paper, the authors propose a service value creation model based on sharing service experience. Experiences for services still remain in customers’ brain or heart after the services are finished. Their main aim is to share customers’ experiences and find suitable service by analyzing information shared after service providing. In the proposed model, the direct service field and the indirect service field are prepared. In the indirect service field, customers share their service experience by using Information Technology (Web2.0, Social Network). Suitable services can be found by analyzing information in the indirect service field. The effectiveness of this new model is demonstrated through its application to Korean language education during a 14week period.



2018 ◽  
Vol 26 ◽  
pp. 137-143
Author(s):  
Wiesława Kuźniar ◽  
Tomasz Surmacz ◽  
Małgorzata Krzeszowska


Author(s):  
Kotaro Nakamura

Service value is successfully created when customers enjoy the benefits of services provided through the service system. Such service value creation requires a multidisciplinary approach such as finding challenging ways of doing this in recent service science. This chapter focuses on visualizing the process of service value creation in actual service enterprises based on modern-service or knowledge-creation theory. The proposed model describes the shift of service values, focusing on the three axes of the “location where the service is provided/used,” “the level of user needs,” and the “degree of customer participation in value co-creation.” The methodology based on this model is demonstrated through case studies involving accommodation services including “o-motenashi” hospitality and network-based information services using smart devices.



2008 ◽  
Vol 14 (2) ◽  
pp. 193-206 ◽  
Author(s):  
Mark T Spence ◽  
Sudhir H Kale

AbstractThe employee–customer interface in hedonic services requires high quality interactions at key touch points to ensure experiences are positively remembered. We propose an approach that combines service blueprinting with internal marketing to achieve these experiences. While internal marketing suggests using marketing techniques for hiring, retaining and motivating employees, the literature in this field has been largely independent of each employee's contribution to the internal value chain. Service blueprinting is a useful approach which makes explicit the value creation processes used in service production. No study has thus far connected the blueprint (which identifies functions to be performed) to internal marketing (which specifies the mechanisms for hiring, retaining and motivating the people performing the functions). This paper proposes a service value chain optimisation framework to enhance employee–customer interactions in hedonic services using these two research streams.







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