scholarly journals Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective

2014 ◽  
Vol 5 (2) ◽  
Author(s):  
Sarabjot Singh ◽  
Piyush Kumar Sinha ◽  
Hari Govind Mishra
Keyword(s):  
Store Loyalty ◽  
Specialty Store ◽  
Consumer Perspective ◽  
Indian Consumer

Impact of store personality on store loyalty: A study of specialty store chains in Vietnam

2017 ◽  
Vol 24 (1) ◽  
pp. 117-134
Author(s):  
NGUYEN LE THAI HOA ◽  
HOANG THI PHUONG THAO
Keyword(s):  
Store Loyalty ◽  
Specialty Store

scholarly journals Factors Affecting Childrens Store Loyalty: An Empirical Examination Of Two Store Types

2011 ◽  
Vol 17 (1) ◽  
Author(s):  
Laura A. Williams ◽  
Alvin C. Burns
Keyword(s):  
Interpersonal Communication ◽  
Prior Experience ◽  
Store Image ◽  
Store Loyalty ◽  
Empirical Examination ◽  
Factors Affecting ◽  
Discount Store ◽  
Specialty Store ◽  
Managerial Implications

This research is an empirical examination of the factors that affect children’s store loyalty.  Specifically, the effects of impersonal communication, interpersonal communication, experience, and perceptions of affective and functional qualities of store image are examined as to how they impact children’s store loyalty. Results suggest that prior experience and impersonal communications are important in the formation of a child’s perception of a store’s image.  In turn, the child’s perception of the affective and functional qualities of a store’s image are fundamental to a child’s store loyalty. These findings were supported for both a mass-merchandise discount store and a specialty store.  Managerial implications for retailers interested in building store loyalty with children are discussed.

Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Hadijah Iberahim ◽  
Nur Amira Zureena Zulkurnain ◽  
Raja Najwa Syamim Raja Ainal Shah ◽  
Siti Quraisyiah Rosli
Keyword(s):  
Adverse Effect ◽  
Statistical Data ◽  
Impulse Buying ◽  
Kuala Lumpur ◽  
Statistical Data Analysis ◽  
Buying Behavior ◽  
Specialty Store ◽  
Research Outcome ◽  
Five Elements ◽  
Visual Merchandising

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

Does the Brand Equity of a Retail Store Mediate the Relationship between Store Choice and Store Loyalty?

GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar
Keyword(s):  
Brand Equity ◽  
Developing Nations ◽  
Retail Store ◽  
Consumption Patterns ◽  
Disposable Income ◽  
Retail Industry ◽  
Store Loyalty ◽  
Store Choice ◽  
Retail Organizations ◽  
The Relationship

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.

PENGARUH STORE IMAGE TERHADAP STORE LOYALTY MELALUI STORE SATISFACTION DALAM KEGIATAN BELANJA KONSUMEN

MANAJERIAL ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
MIFTACHUR ROCHMAH
Keyword(s):  
Path Analysis ◽  
Calculation Result ◽  
Store Image ◽  
Store Loyalty ◽  
Buying In

This research check to regarding influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Responder the checked is consumer visited and consumer buying in shop SHAFA.Intention of this research is to know influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Hypothesis which is researcher formulate in this research is store image to store loyalty and store satisfaction by parsial.Analytical tool that is used to use path analysis with the help spss/.windows.v.15. The calculation result shows that three variables included in the analysis have influence significant to store loyalty by store satisfaction in consumen acitivity.This conculsion is based on the results calculation which shows the results calculated t perhitungan > t table. Results analysis path Y2 = 0,043 + 0,215X1 and Y1 = 0,111 + 0,872 X1 + 0,119 Y2 + 0,678 X1Y2. This shows that store image work partially have influence to store loyalty by store satisfaction.

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